Kirjahaku

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.

This guide will help you, the commencing university/college student, prepare for your upcoming group assignments. Group assignments can be very rewarding. However, they can also be very challenging at times. The guide works on the assumption that it is better to be honest and realistic about the situations you might find yourself in; not to worry you, but to better prepare you for what lies ahead.It is important that you enter group assignments with some understanding of group dynamics and some strategies that you can use from your first day. It is also important that you enter group assignments with an understanding of their purpose and the bigger picture of group work. After reading this guide, you will have a better understanding of what lies ahead with group assignments and how you can start preparing for them.Written in an informal conversational style, and using a sailing group as a case example, the guide is divided into two parts. In the first part, some of your upcoming experiences are presented. These are: Group growth over time; Setting norms; Making collective decisions; Behaving and responding cycles; Reduction in behaviors; Varying outputs; Conflict; and Positive aspects.In the second part, several bigger picture issues and suggestions are presented. These are: View group work as a growth opportunity; Know where you need to grow; Document your group experiences and growth; Start positively; Take responsibility for your actions; Embrace diversity; and Seek support.

This workbook will help you, the university/college student, think deeper about the topics and issues presented in Preparing for Group Assignments at University and College: A Guide for Commencing Students. Reading about the challenges and opportunities associated with group assignments is one thing. Giving targeted thought to them is the next level. Mirroring the structure of the guide, this workbook is divided into two main parts. In both parts, you are invited to answer prompting questions related to various topics and issues presented in the guide. After completing this workbook, you will have given deeper consideration to the topics and issues presented in the guide and should be even more prepared for your upcoming group assignments.Important This workbook builds on the topics and issues presented in the above-mentioned guide. It is important that you read the guide before completing this workbook.

The definitive biography of overlooked queer icon Margaret C. Anderson, whose fight to publish James Joyce’s Ulysses led to her arrest and trial for obscenity. Perfect for fans of The Editor and The Book-Makers. Already under fire for publishing the literary avant-garde into a world not ready for it, Margaret C. Anderson’s cutting-edge magazine The Little Review was a bastion of progressive politics and boundary-pushing writing from then-unknowns like T.S. Eliot, Ezra Pound, William Butler Yeats, and Djuna Barnes. And as its publisher, Anderson was a target. From Chicago to New York and Paris, this fearless agitator helmed a woman-led publication that pushed American culture forward and challenged the sensibilities of early 20th century Americans dismayed by its salacious writing and advocacy for supposed extremism like women’s suffrage, access to birth control, and LBGTQ rights. But then it went too far. In 1921, Anderson found herself on trial and labeled “a danger to the minds of young girls” by a government seeking to shut her down. Guilty of having serialized James Joyce’s masterpiece Ulysses in her magazine, Anderson was now not just a publisher but also a scapegoat for regressives seeking to impose their will on a world on the brink of modernization. Author, journalist, and literary critic Adam Morgan brings Anderson and her journal to life anew in A Danger to the Minds of Young Girls, capturing a moment of cultural acceleration and backlash all too familiar today while shining light on an unsung heroine of American arts and letters. Bringing a fresh eye to a woman and a movement misunderstood in their time, this biography highlights a feminist counterculture that audaciously pushed for more during a time of extreme social conservatism and changed the face of American literature and culture forever.

“Wholly transportive and spellbinding.” —Ling Ma, bestselling author of Severance and Bliss Montage “Exquisitely researched, deeply felt, and poignant. This one belongs on your shelf.” —Sarah Rose Etter, author of Ripe “A fascinating account of a remarkable woman dangerously ahead of her time.” —Kevin Kwan, bestselling author of Crazy Rich Asians The life and times of literary pioneer and queer icon Margaret C. Anderson, who risked everything to be the first to publish James Joyce’s Ulysses in America. Perfect for fans of The Editor, Flapper, and Nasty Women. Already under fire for publishing the literary avant-garde into a world not ready for it, Margaret C. Anderson’s cutting-edge magazine The Little Review was a bastion of progressive politics and boundary-pushing writing from then-unknowns like T.S. Eliot, Ezra Pound, William Butler Yeats, and Djuna Barnes. And as its publisher, Anderson was a target. From Chicago to New York and Paris, this fearless agitator helmed a woman-led publication that pushed American culture forward and challenged the sensibilities of early 20th century Americans dismayed by its salacious writing and advocacy for supposed extremism like women’s suffrage, access to birth control, and LBGTQ rights. But then it went too far. In 1921, Anderson found herself on trial and labeled “a danger to the minds of young girls” by a government seeking to shut her down. Guilty of having serialized James Joyce’s masterpiece Ulysses in her magazine, Anderson was now not just a publisher but also a scapegoat for regressives seeking to impose their will on a world on the brink of modernization. Author, journalist, and literary critic Adam Morgan brings Anderson and her journal to life anew in A Danger to the Minds of Young Girls, capturing a moment of cultural acceleration and backlash all too familiar today while shining light on an unsung heroine of American arts and letters. Bringing a fresh eye to a woman and a movement misunderstood in their time, this biography highlights a feminist counterculture that audaciously pushed for more during a time of extreme social conservatism and changed the face of American literature and culture forever.