Total Commitment to the Customer: The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business: Finding the Invisible Truth about your customerCreating new, long-term rules for the GameWinning the hearts, minds, and hands of your peopleMaking all systems, policies, and procedures customer-friendlyKeeping score and leading the way