If you spend your whole day writing emails If you want to write better sales copy If you want your ransom notes to get noticed This book is for you... Life's too short for crap writing It takes longer to write, and longer to read. Ever feel lost, agonise over emails or live in fear of others judging your work? This simple guide makes it easy to stop second-guessing yourself, write better and save time. And it has pictures. You're welcome. Amanda's been writing this book in her head her whole life. She believes everyone is a writer. It's not an elite skill. You can learn. But this ain't no textbook, baby. A professional copywriter and communications geek, she's ready to give you a bunch of hacks, guidelines, secret passwords and rules. And permission to break them all. Real writing for real people This guide takes you through putting your audience in the spotlight, nailing your structure, and using language that works. Banish your fear of the blank page with tips on getting started, drafting, editing and proofreading. Then put it all into practice with how to's on emails, websites, presentations, job stuff and... ransom notes. Just in case. You'll learn how small changes to your writing make a big difference, and to ask 'so what' Ready to write better?