Kirjahaku

Economics sometimes seems to be stacked against social, environmental and individual well-being. But it doesn't have to be like this. A new approach to economics - deriving as much from Ruskin and Schumacher as from Keynes or Smith - has begun to emerge. Skeptical about money as a measure of success, this new economics turns our assumptions about wealth and poverty upside down. It shows us that real wealth can be measured by increased well-being and environmental sustainability rather than just having and consuming more things. This book is the first accessible and straightforward guide to the new economics. It describes the problems and bizarre contradictions in conventional economics as well as the principles of the emerging new economics, and it tells the real-world stories of how new economics is being successfully put into practice around the world. An essential guide to understanding new economics for all those who care about making economics work for people and planet.

Economics sometimes seems to be stacked against social, environmental and individual well-being. But it doesn't have to be like this. A new approach to economics - deriving as much from Ruskin and Schumacher as from Keynes or Smith - has begun to emerge. Skeptical about money as a measure of success, this new economics turns our assumptions about wealth and poverty upside down. It shows us that real wealth can be measured by increased well-being and environmental sustainability rather than just having and consuming more things. This book is the first accessible and straightforward guide to the new economics. It describes the problems and bizarre contradictions in conventional economics as well as the principles of the emerging new economics, and it tells the real-world stories of how new economics is being successfully put into practice around the world. An essential guide to understanding new economics for all those who care about making economics work for people and planet.

How much do you know about the big-name brands we live by?Virgin, BP, Land Rover, Barclays, Cadbury's, BBC and M&S.In our times the PLCs have been seen as giants, the backbone of commerce and society. Yet seen through a historical perspective they are vulnerable creatures, flowering only briefly. In fact, on the Fortune 500 - a roll-call of power if ever there was one - there's just one company, General Electric, which was on the list half a century ago. The rest have gone: broken, bankrupt, merged, raided for their parts. More like mayflies than megacorps. And getting more fragile all the time.The great corporations that now dominate our lives are treated by the law courts as if they were people.They have the same rights, but unlike us they have no emotions, morals or life histories.The only corporate biographies you find are celebratory, promotional portraits with the warts left out. So, we don't really know where most great brands came from or where they are going. This book spills the beans by telling the real life stories of some of the biggest corporate names, and finds them as dramatic, flawed and revealing as any human biography.