Kirjahaku

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.Areas covered include:• Establishing the audience your brand wants to engage with• Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals• Measuring the results of your brand journalism strategyThe book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.Areas covered include:• Establishing the audience your brand wants to engage with• Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals• Measuring the results of your brand journalism strategyThe book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

And Eddie Eagan, a heavyweight boxer and brilliant lawyer, remains the only man to win gold at both the Summer and Winter Olympics. This is their story, of loose living, risk-taking and hell-raising in an age of decadence, and of their race against the odds to become the fastest men on ice.

Multimedia Journalism: A Practical Guide, Second edition builds on the first edition’s expert guidance on working across multiple media platforms, and continues to explore getting started, building proficiency and developing professional standards in multimedia journalism.The second edition features new chapters including: getting started with social medialive reportingbuilding proficiency with Wordpressbuilding apps for smartphones and tabletsbuilding a personal brand and developing a specialismlong-form video journalism, audio and video news bulletins and magazine programmes.The new edition also includes an extensive range of new and updated materials essential for all aspects multimedia journalism today. New areas explored include editing video and slideshows for mobile and tablet devices, the advanced use of mobile devices for reporting, location-specific content creation and delivery, the use of video and audio slideshows, and live blogging. Other updates include more material on photojournalism as a storytelling technique, using and transferring digital images and sound, the use of Google Analytics, and practical guides to storytelling through infographics, timelines, interactive graphics and maps.The book fully engages with multimedia journalism in relation to range of social media and web publishing platforms, including Wordpress, Blogger, Tumblr, Twitter, Facebook, Google+, YouTube, Instagram, Pinterest, SoundCloud, AudioBoom and iTunes.The book is also be supported by fully updated online masterclasses at www.multimedia-journalism.co.uk.

Multimedia Journalism: A Practical Guide, Second edition builds on the first edition’s expert guidance on working across multiple media platforms, and continues to explore getting started, building proficiency and developing professional standards in multimedia journalism.The second edition features new chapters including: getting started with social medialive reportingbuilding proficiency with Wordpressbuilding apps for smartphones and tabletsbuilding a personal brand and developing a specialismlong-form video journalism, audio and video news bulletins and magazine programmes.The new edition also includes an extensive range of new and updated materials essential for all aspects multimedia journalism today. New areas explored include editing video and slideshows for mobile and tablet devices, the advanced use of mobile devices for reporting, location-specific content creation and delivery, the use of video and audio slideshows, and live blogging. Other updates include more material on photojournalism as a storytelling technique, using and transferring digital images and sound, the use of Google Analytics, and practical guides to storytelling through infographics, timelines, interactive graphics and maps.The book fully engages with multimedia journalism in relation to range of social media and web publishing platforms, including Wordpress, Blogger, Tumblr, Twitter, Facebook, Google+, YouTube, Instagram, Pinterest, SoundCloud, AudioBoom and iTunes.The book is also be supported by fully updated online masterclasses at www.multimedia-journalism.co.uk.

The Isle of Wight, lying off the south coast of England, has been a popular tourist destination for 200 years but has played an important role in the history of Britain for centuries. It was settled by Celts, Romans, Anglo-Saxons and Vikings, and following the Norman Conquest it became a kingdom in its own right for two centuries. After the Reformation the Worsley family became governors of the island, transforming Appuldurcombe Priory into the family home, but misfortune was to haunt them and the house over ensuing centuries. The island was transformed by royal patronage, George IV supporting the Royal Yacht Club and Victoria making Osborne her favoured retreat, and the island was home to many famous names in the Victorian world including Tennyson. The island has also been at the forefront of technology and defence with the world’s first radio station, established by Marconi, and the development of Britain’s Black Knight ballistic missile and Black Arrow space rocket. As well as all this, the island’s story includes the remarkable tale of how Bob Dylan was persuaded to play the Isle of Wight Festival instead of Woodstock and much more. With tales of remarkable characters, unusual events and tucked-away or vanished historical buildings and locations, Secret Isle of Wight will appeal to all those with an interest in the history of this unique island across the Solent.

Ealing is best known as the ‘Queen of the Suburbs’, but there is far more to its rich history than that. In the Middle Ages Ealing’s market gardens supplied much of London’s produce, and in later centuries it has played an often colourful part in history, being home to the royal mistresses of Edward III, George IV and Queen Victoria’s father, the Duke of Kent; and of Spencer Perceval, the only British prime minister to be assassinated. A–Z of Ealing reveals the history behind Ealing, its streets and buildings, industries and the people connected with the borough. Alongside the famous historical connections are unusual characters, tucked-away places and unique events that are less well-known. Readers will discover tales of the notorious highwayman Sixteen String Jack, Ealing’s connection with the British music scene in the 1960s and Acton’s history as a spa resort, among many other fascinating facts in this A–Z tour of Ealing’s history. It is fully illustrated and will appeal to all those with an interest in this historic part of West London.

Bexhill may have one of the highest percentages of retired people in the country, but this fascinating town does not deserve its reputation as God’s waiting room. The town was developed by the 7th Earl of Sackville as a seaside resort in the late nineteenth century and gained a reputation for health and longevity, as well as becoming home to around 300 independent schools before the outbreak of the Second World War. It has always been a pioneering place: the birthplace of British motor racing, the first resort to allow mixed bathing, the town where colour television was invented, and the venue for Bob Marley’s first gig in the UK. A wonderful array of fascinating characters, and a fair few true eccentrics, have called Bexhill home, including pioneering motorcycling rector Canon Basil Davies, and a hoax inventor of a death ray. The town has been immortalised in a Goon Show sketch by Spike Milligan, who trained with the army there in the Second World War, and celebrated by native Eddie Izzard, who put a replica of the coach from The Italian Job on the roof of the town’s art gallery. A–Z of Bexhill-on-Sea reveals the history behind Bexhill, its streets and buildings and the people connected with the town. Alongside the famous historical connections are unusual characters, tucked-away places and unique events that are less well-known. Readers will discover tales of smuggling, the town’s link to Agatha Christie and its connection with the US state of Delaware among many other fascinating facts in this A–Z tour of Bexhill’s history. Fully illustrated, this book will appeal to all those with an interest in this historic East Sussex seaside town.

Chiswick grew from a village on a bend of the River Thames to a fashionable retreat from London in the eighteenth century, then a suburb of London in the nineteenth century. The Palladian villa Chiswick House, with its landscaped gardens, was created by Lord Burlington in 1720 and artists and writers were drawn to the area, which also later became home to the Royal Horticultural Society and the first Garden Suburb at Bedford Park. Industries later associated with Chiswick included Thorneycroft marine builders and Fuller’s famous brewery. During the Second World War the first V-2 rocket to hit London fell on Staveley Road in Chiswick. In A–Z of Chiswick author Andy Bull reveals the history behind Chiswick, its streets and buildings, industries and the people connected with the area. Alongside the famous historical connections included are some unusual characters, tucked-away places and unique events that are less well-known. Readers will discover tales of glamorous residents of Chiswick House and rare plants grown in its glasshouses, the early days of the Arts and Crafts movement, and writers, artists and actors among many other fascinating facts in this A–Z tour of Chiswick’s history. Fully illustrated throughout, this book will appeal to all those with an interest in this historic area of west London.

Kew and Brentford are not so much separated by the River Thames as connected through it. The ford here was the first point on the tidal stretch of the great river that could easily be crossed on foot – meaning many travellers have passed through down the centuries, perhaps the most famous being Julius Caesar. Kew has strong royal links and in 1759 Princess Augusta founded Kew Gardens, now known officially as the Royal Botanical Gardens. Today Kew is also famous for the National Archives. Kew and Brentford also have a rich industrial history, from pharmaceutical giants Beechams (and today GlaxoSmithKline) to aircraft manufacturers Sopwith and Handley Page and motor vehicle manufacturers Dodge and Chrysler. In A–Z of Kew and Brentford author Andy Bull reveals the history behind these towns, their streets and buildings, industries and the people connected with them. Alongside the famous historical connections are included some unusual characters, tucked-away places and unique events that are less well-known. Readers will discover tales of painters drawn to this area, the manufacture of Brompton folding bicycles in a railway arch and a notorious Victorian murderer among many other fascinating facts in this A–Z tour of Kew and Brentford’s history. Fully illustrated throughout, this book will appeal to all those with an interest in these historic West London towns.

For centuries, Whitechapel has been at the centre of multicultural Britain. It has offered sanctuary to successive waves of immigrants fleeing religious intolerance, pogroms and poverty: Huguenots from France, Irish, Jews from Eastern Europe and Bangladeshis, each overlaying their own vibrant culture on the area. Whitechapel has been associated with notorious crimes in the past, not least Jack the Ripper, nineteenth-century body snatchers, the Kray twins and other gangsters. Social reformers such as George Peabody and William Booth, who founded the Salvation Army in Whitechapel, have left their legacy on the area. In A–Z of Whitechapel author Andy Bull reveals the history behind the area’s streets, buildings, industries and the people connected with this part of East London. Alongside the famous historical connections, he includes some unusual characters, tucked-away places and unique events that are less well known. Readers will discover tales of Elizabethan theatres and Victorian freak shows, artists and writers, Whitechapel’s connection with Joseph Stalin and the area’s brewing and bell-founding heritage, among many other fascinating facts in this A–Z tour of Whitechapel’s history. Fully illustrated throughout, this book will appeal to all those with an interest in this historic East London district.

In the late Middle Ages, Walsingham in Norfolk was the most important pilgrim destination in England. Pilgrims travelled here to the shrine to the Virgin Mary from all over the British Isles and Europe, often via Norfolk’s two other great pilgrim places, Norwich and King’s Lynn. Other routes ran within the county, linking other significant pilgrim points including Bromholm Priory, St Benet’s Abbey and Binham Priory. There were also paths from pilgrim ports such as Great Yarmouth, Cromer, Wells and Hunstanton. Along these routes were numerous hermitages, wayside crosses and hostelries catering to pilgrims. When Henry VIII banned pilgrimage and outlawed the veneration of saints, the pilgrims stopped coming and the paths they used were forgotten. Now those paths are being re-established, the pilgrim places rediscovered, and increasing numbers of pilgrims are walking those routes. This book describes those pilgrim paths and places, including the main feeder routes that pilgrims would have taken across the country to reach Norfolk. It features priories and abbeys, pilgrim churches, hostelries and crosses, holy wells, chapels and hermitages as well as stories of historic figures such as the mystics Margery Kempe and Julian of Norwich. Norfolk’s Pilgrim Routes: A History of Paths, Places and People will appeal to all those who enjoy walking and exploring Britain’s heritage. Through this book readers and walkers today can explore the full breadth of Norfolk’s rich pilgrim history and the fascinating history to be discovered en route.

The National Council for the Training of Journalists (NCTJ) Guide to Careers in Journalism is the essential resource to securing a job as a journalist on a newspaper or magazine, on radio and television, or online. The book contains: full details of over 60 highly-respected, NCTJ-accredited courses which give you exactly the qualifications you needcomprehensive outlines of what it will be like as a trainee journalist on newspapers, magazines, TV, radio or a websiteday-in-the-life accounts from a wide range of young journalistsadvice, quotes, comments and warnings from over 100 working journalistsa comprehensive listing of potential sources of work experience, traineeships, and jobs.

The National Council for the Training of Journalists (NCTJ) Guide to Careers in Journalism is the essential resource to securing a job as a journalist on a newspaper or magazine, on radio and television, or online. The book contains: full details of over 60 highly-respected, NCTJ-accredited courses which give you exactly the qualifications you needcomprehensive outlines of what it will be like as a trainee journalist on newspapers, magazines, TV, radio or a websiteday-in-the-life accounts from a wide range of young journalistsadvice, quotes, comments and warnings from over 100 working journalistsa comprehensive listing of potential sources of work experience, traineeships, and jobs.

The seaside town of Margate in Kent has based its livelihood on the sea since its beginnings. It was one of the first places to be developed as a seaside resort in the Georgian era. Margate’s sandy beaches became popular with Londoners first with the advent of steam packets in 1815 and even more so after the railways arrived later in the nineteenth century. The changing pattern of holidaying in the UK led to a decline in the fortunes of Margate in the latter years of the twentieth century, but in recent times the town has seen an upsurge including new developments such as the Turner Contemporary Gallery. In this book author Andy Bull reveals the hidden history of Margate, from the foundation of the world’s first sea-bathing hospital and the playground of Regency royalty, to the creation of Dreamland. This town has been the haunt of artists, writers and actors, and boasts the most haunted theatre in the country and the first modern bungalow. Secret Margate explores the lesser-known episodes and characters of the town through the centuries, and will appeal to all those with an interest in the history of this town in Kent.

The seaside town of Ramsgate in Kent developed as an important port in medieval England, associated with the Cinque Port of Sandwich. Close to the Continent, its harbour was a major embarkation point for the Napoleonic Wars and during the Dunkirk evacuation in the Second World War. In the nineteenth century Ramsgate became popular as a seaside resort, and was the home of architect A. W. Pugin, who built several buildings in the town, and later Vincent van Gogh lived and worked as a teacher in Ramsgate. Today Ramsgate is the major fishing port on the Kent coast and also attracts visitors to its large marina and beaches. In this book author Andy Bull reveals the hidden history of Ramsgate, from the landing of Roman invasion forces, St Augustine’s mission to bring Christianity to this country, the famous writers who lived in or regularly visited the town such as Wilkie Collins, Jane Austen, Karl Marx and Friedrich Engels and how the future Queen Victoria almost died here and the crucial role of a Ramsgate doctor in saving her life, to the country’s only royal harbour, the secret harbour built at Richborough to transport munitions during the First World War and the vast network of tunnels built to shelter 60,000 people during the Second World War. With tales of remarkable characters, unusual events and buildings lost or hidden, and fully illustrated throughout, Secret Ramsgate will appeal to all those with an interest in the history of this Kentish town.

The seaside town of Broadstairs lies on the Isle of Thanet in East Kent. Situated on the cliffs above the bay, the town gained its name from the stairs that were cut into the chalk cliffs down to the shore. Fishing and smuggling were the mainstays of Broadstairs until much-improved transport connections to London in the nineteenth century led to the development of Broadstairs as a modern seaside resort, though still retaining its historical character. In this book author Andy Bull delves into the fascinating history of Broadstairs, including characters associated with the town such as the scandalous eighteenth-century politician Charles Fox, Charles Dickens, Wilkie Collins and Oscar Wilde, as well as the creators of Billy Bunter and The Clangers. The tales of the town include the country’s oldest lighthouse, the smuggler presented to Queen Victoria and the preserved German shell hole in the house of the proprietor of the Daily Mail and Daily Mirror, which was intended for Lord Northcliffe himself, and many more remarkable stories. Secret Broadstairs explores the lesser-known episodes in the history of the town through the years. With tales of remarkable people, unusual events and tucked-away or disappeared historical buildings and locations, it will appeal to all those with an interest in the history of this seaside town in Kent.

For centuries, Twickenham, Teddington, Whitton and the Hamptons were bucolic places, a string of villages alongside the great highway of the Thames. Hampton Court is most famous for its connections with Henry VIII, Cardinal Wolsey and its royal palace, but it was the river that offered a livelihood to many, through fishing and boatbuilding and access to London, and also for its many fruit, vegetable and flower gardens. Twickenham particularly became a fashionable retreat for Londoners with pleasure gardens and grand houses, many of which survive today, but the area later became a hotbed of British R&B in the 1960s on Eel Pie Island. Twickenham film studios produced many classics of British cinema including The Italian Job, and Teddington Studios was the home of Thames TV. Twickenham is also the home of English rugby and one of the many fascinating stories revealed in this book is the controversy around how the stadium nicknamed ‘the cabbage patch’ came to be built here. Secret Twickenham Whitton, Teddington and the Hamptons explores the lesser-known episodes and characters in the history of Twickenham and the surrounding towns of Whitton, Teddington and the Hamptons through the years. With tales of remarkable characters, unusual events and tucked-away or disappeared historical buildings and locations, it will appeal to all those with an interest in the history of this corner of South West London.

The town of Richmond grew around the Tudor royal palace by the River Thames. Much of the land was used by the royals for hunting, first in the Old Deer Park and then in Richmond Park, but in the eighteenth and nineteenth centuries the area became a fashionable place of residence close to London, particularly around Richmond Hill. The Hill has also been home to rock and roll royalty including Mick Jagger, Eric Clapton and Pete Townshend. The town expanded into a municipal borough in 1890 and is now part of London, a thriving shopping and cultural centre for the area. This book explores the lesser-known episodes and characters in the history of Richmond through the years, from its royal beginnings, the establishment of a tapestry works at Mortlake, the connection with the River Thames through boatbuilding and the ferry before Richmond Bridge was built, home of the artistic and other famous people including three leading explorers, to the secret nineteenth-century plot to destroy Kew Gardens and the story behind the establishment of the Poppy Factory in 1922. With tales of remarkable characters, unusual events and tucked-away or disappeared historical buildings and locations, Secret Richmond upon Thames will appeal to all those with an interest in the history of this corner of south-west London.

A story of risk, adventure, and daring as four American bobsledders race for the gold in the most dangerous competition in Olympic history. In the 1930s, as the world hurtled toward war, speed was all the rage. Bobsledding, the fastest and most thrilling way to travel on land, had become a sensation. Exotic, exciting, and brutally dangerous, it was the must-see event of the 1932 Winter Olympics at Lake Placid, the first Winter Games on American soil. Bobsledding required exceptional skill and extraordinary courage--qualities the American team had in abundance. There was Jay O'Brien, the high-society playboy; Tippy Grey, a scandal-prone Hollywood has-been; Eddie Eagan, world champion heavyweight boxer and Rhodes Scholar; and the charismatic Billy Fiske, the true heart of the team, despite being barely out of his teens. In the thick of the Great Depression, the nation was gripped by the story of these four men, their battle against jealous locals, treacherous U.S. officials, and the very same German athletes they would be fighting against in the war only a few short years later. Billy, king of speed to the end, would go on to become the first American fighter pilot killed in WWII. Evoking the glamour and recklessness of the Jazz Age, Speed Kings will thrill readers to the last page.