Kirjahaku

It's a new era of business and consumerism—and you play a role in defining it Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. "To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?" —Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet "Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow." —John Chambers, CEO of Cisco Systems, Inc. "Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure." —Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story "Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism." —Mark Burnett, Television Executive Producer

"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." —Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of "user" experiences What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationshipsMotivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mindBrian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like usWhy empathy and new perspective unlock creativity and innovationThe importance of User Experience (UX) in real life and in executive thinkingThe humanity of Human-Centered Design in all you doThe art of Hollywood storytelling from marketing to product design to packagingApple’s holistic approach to experience architectureThe value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relationsAudiences and online habitsConversationsNew channels, new connectionsProfessional practiceBusiness change and opportunities for the public relations industryFuture proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we’re in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt and decreased creativity are just some of the effects coming to light in an age of digital distraction. It’s time to reclaim our lives. It’s time to take control. Lifescale is a journey of self-discovery and growth. It’s about getting back into balance and remastering our destinies. Author Brian Solis knows first-hand. He struggled with distraction and all of its ill-effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling (aka the endless scroll), we can learn to manage our time and inspire our own lives in a way that will bring meaning back—without sacrificing the benefits that our devices bring us. In Lifescale, Brian has done the legwork to pull together scientific findings and practical tools into one book. Readers—especially those who are distracted—will connect with the humor, pathos, and inspiration inside. Using this book’s simple but powerful lessons, we can: Identify sources of distraction and turn attention toward creativity and productivityUnderstand and resist the manipulative techniques that turn us into digital addictsFind meaning and purpose to guide our time in more meaningful waysVisualize future success to successfully dive into deep work and stop procrastinatingBreak bad habits, establish rituals, and establish routines that help you achieve goalsNurture imagination and learn to express ourselves more artisticallyMaximize productivity with simple but effective strategiesFocus for extended periods and make breaks more restorativeFoster a strong sense of purpose in life and identify the steps needed to bring it to life every daySmile more and build self-esteem With the renewed perspective Lifescale offers, we can finally learn to prioritize what matters, and live our digital and physical lives with intention and true happiness.

National Bestseller!Rethink Your Mindset to Reshape the FutureEvery company needs leaders who can spot and seize on opportunities at a moment’s notice. Every organization needs leaders who can rally teams together around new opportunities. Those who can see important, emerging trends foresee the coming disruption and harness those forces, translate them into actionable insights and motivation to fuel their company’s march into the future rather than ignoring or running or hiding from opportunities. In Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, technologist, strategist, keynote speaker, and award-winning author Brian Solis, Head of Global Innovation at ServiceNow, draws on his experience of leading initiatives that drive innovation and business transformation to deliver the empowering message that this is the time to change the world for the better. And that change starts with you. In this book, you’ll discover why legacy leadership continues to miss the mark and fail to adequately account for change and innovation, causing people to miss the winds of opportunity or threats of disruption until it’s too late. Let this inspire, not frustrate you. Within these pages, you’ll gain access to the tools, insights, and lessons you need to become an unstoppable leader, regardless of your roles. You’ll learn how to: Adapt for a post-industrial, AI-first world Find direction in uncertainty Spot and prioritize emerging trends Develop, spark, and embrace innovative ideas that create new value Learn to thrive in this new and shifting future Mindshift explains how you can make the mental shift to see past industrial-era business-as-usual mindsets, to become the visionary and voice for a future that doesn’t yet exist. Embracing a mindshift opens your potential to new possibilities, breaking the shackles of the status quo, and unlocking alternative, more meaningful destinies. Mindshift is perfect for anyone who knows a better future is possible, and who wants to make an impact, to reshape the modern business landscape, and develop the skills they need to thrive in a perpetual state of uncertainty. Mindshift is a can’t-miss resource for managers, executives, entrepreneurs, and anyone who cares about the future, their destiny, and the role they want to play in shaping tomorrow.

Tsifrovaja epokha perenasyschaet nas informatsiej. S odnoj storony, my rasshirjaem granitsy svoego mira, s drugoj - razuchilis kontsentrirovatsja, a neudovletvorennost i upadok sil, nevrozy i vechnyj nedosyp stali nashimi postojannymi sputnikami. My mozhem sformulirovat, chto takoe "uspekh" i "schaste", no nikak ne mozhem ikh dostich: nas slishkom mnogoe otvlekaet. Eta kniga poznakomit vas s metodikoj izbavlenija ot rasprostranennykh otvlechenij, svjazannykh s tsifrovym mirom: neskonchaemogo potoka obnovlenij, lajkov, prilipchivykh prilozhenij i vechnogo skrollinga, pomozhet probudit vdokhnovenie i zhelanie tvorit. Tsitaty: "Kazhdyj den my stremimsja idti svoim putem i spravljatsja so vsemi zadachami na rabote i doma, no snova i snova v kontse dnja bezuspeshno pytaemsja vypolnit nami zhe samimi sostavlennyj plan, i eta begotnja po krugu razrushaet nashi dolgovremennye tseli i mechty. K nashemu porogu tikho podkralsja kakoj-to zombi-apokalipsis". Vy uznaete, kak: * blokirovat istochniki otvlechenija i razvivat kreativnost * protivostojat manipuljatsijam, prevraschajuschim nas v tsifrovykh narkomanov * otkazatsja ot durnykh privychek i bolee osmyslenno raspredeljat vremja * vizualizirovat buduschij uspekh, gluboko pogruzhatsja v rabotu i izbavitsja ot prokrastinatsii * vyjavit svoi tseli i vyrabotat metody ikh dostizhenija * podpityvat vdokhnovenie i tvorcheski samovyrazhatsja * dobivatsja maksimalnoj produktivnosti * dolshe sokhranjat kontsentratsiju pri rabote i luchshe vosstanavlivatsja v pereryvakh * najti svoj smysl zhizni i opredelit, chto nuzhno delat dlja realizatsii svoego prednaznachenija * bolshe ulybatsja i povysit samootsenku * kultivirovat kreativnost i voobrazhenie s pomoschju effektivnykh ezhednevnykh ritualov Dlja kogo: Kniga adresovana vsem zhiteljam tsifrovoj epokhi, chuvstvujuschim, chto im nedostaet schastja i kreativa, a vse usilija po samorealizatsii i dostizheniju vazhnykh tselej pochemu-to ne prinosjat plodov