Kirjahaku

The must-read summary of John P. Kotter and Lorne A. Whitehead's book: "Buy-In: Saving Your Good Idea from Getting Shot Down". This complete summary of the ideas from John P. Kotter and Lorne A. Whitehead's book "Buy-In" raises a fundamental question: "How do you get people to buy-in to your brilliant ideas, suggestions and proposals?". In their book, the authors reveal that in order to do this, you should start by explaining your idea to other people and then use a simple four-step strategy. This summary explains each of the steps involved and provides a new method for getting everyone to see things your way. Added-value of this summary: - Save time- Understand key concepts- Expand your knowledge To learn more, read "Buy-In" and discover the key to spreading your ideas and getting people to agree with you.

The must-read summary of Michael Masterson's book "Ready, Fire, Aim: Zero to $100 Million in No Time Flat". This complete summary of the ideas from the book "Ready, Fire, Aim" explains the four stages of a business' lifecycle and exposes each stage's unique problems, challenges and opportunities. This useful summary provides you with the necessary knowledge to appreciate the stage you are currently in and to develop the corresponding set of skills in order to move through that stage and keep on growing. Added-value of this summary: - Save time - Understand the key concepts- Expand your business knowledge To learn more, read Masterson's "Ready, Fire, Aim" and discover how to start or develop your own company

The must-read summary of Frank Rumbauskas, Jr.'s book: "Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy ". This complete summary of the ideas from Frank Rumbauskas, Jr.'s book "Selling Sucks" shows how there is no need to spend your business life selling clients products they're not sure they want: it's stressful, time-consuming and ultimately manipulative. In his book, the author shares his philosophy that it is possible to get customers to come to you, so you no longer have to resort to sales pitches or tactics. This summary presents a comprehensive guide to creating the right buying circumstances that will attract customers to you. Added-value of this summary: - Save time - Understand key concepts - Expand your sales skills To learn more, read "Selling Sucks" and discover how you can stop focusing on selling and start getting your customers to come to you.

The must-read summary of Jason Fried and David Hansson's book: "Remote: Office Not Required". This complete summary of the ideas from Jason Fried and David Hansson's book "Remote" shows that now is the right time for allowing more workers to do their work remotely, rather than keeping watch over them in a centralised office. Therefore, if you get your mindset right and put in place some robust operating rules for how remote work will happen, you position your organisation to take full advantage of the benefits of the growing remote work phenomena. Added-value of this summary: - Save time- Understand key concepts- Expand your knowledge To learn more, read "Remote" and find out how you can expand your business all around the globe.

The must-read summary of Geoffrey Moore's book: "Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet". This complete summary of the ideas from Geoffrey Moore's book "Living on the Fault Line" asks a fundamental question: "What should an established company which rose to prominence prior to the age of the Internet know and do about its stock price now the Internet has arrived?". The answer is both simple and complex to achieve - companies must use the internet to build a competitive advantage. In his book, the author explains ways to accomplish this ambition in the online age. He suggests that companies now need to look closely at how they can add value with new technology - in the value chain, for example, or in company execution. This summary will teach readers to understand the process of new technology adoption and why it plays a big role in building competitive advantage. Added-value of this summary: - Save time- Understand key concepts- Expand your knowledge To learn more, read "Living on the Fault Line" and discover how you can take advantage of the internet to get ahead of competitors and stay there.

The must-read summary of John Maxwell's book: "Thinking for a Change: 11 Ways Highly Successful People Approach Life and Work". This complete summary of the ideas from John Maxwell's book "Thinking for a Change" shows that to change and enhance your life, you need to learn how to think better. This is the reason why some people are successful while others are not - the successful people think differently. In his book, the author explains how you can forge your own success by making a deliberate and conscious effort to upgrade your own personal thinking habits and practices. This summary provides the key to changing the way you think in order to help you achieve success. Added-value of this summary: - Save time- Understand key concepts- Expand your knowledge To learn more, read "Thinking for a Change" and discover how you can change your habits and start thinking your way to the top.

The must-read summary of Bill Gates' book: "Business @ the Speed of Thought: Using a Digital Nervous System". This complete summary of the ideas from Bill Gates' book "Business @ the Speed of Thought" shows that competitive business advantage in the 21st century will revolve around an organisation's ability to adapt to changing circumstances rapidly. To achieve this, information needs to flow within the business enterprise efficiently. The best way to achieve this is by building a Digital Nervous System. A Digital Nervous System combines personal computer, internet and communication technologies. It will be the conceptual framework around which a better understanding of the challenges of the marketplace will be constructed - and from which the company's response will be planned and implemented. This Digital Nervous System will mean companies can transfer information around the organisation so completely that business decisions at all levels of the organisation can be made as quickly as information becomes available. These organisations will be ideally suited to the demands and requirements of the evolving business environment. Added-value of this summary: - Save time - Understand the key concepts - Increase your business knowledge To learn more, read "Business @ the Speed of Thought" and discover an insight into the Digital Nervous System, the ''killer application'' of business in the 21st century.

The must-read summary of Mike Schultz and John E. Doerr's book: "Rainmaking Conversations: Influence, Persuade and Sell in Any Situation". This complete summary of the ideas from Mike Schultz and John E. Doerr's book "Rainmaking Conversations" explains that sales conversations which fill the new customer pipeline, win new deals and create new opportunities are based on the RAIN acronym: Rapport, Aspirations & Afflictions, Impact and New Reality. In their book, the authors explain each of these aspects and how you can learn and apply them to your own conversations and reap the rewards. This summary also highlights the keys to rainmaking success and the 10 rainmaker principles for your business in order to improve selling targets. Added-value of this summary: - Save time- Understand key concepts- Expand your knowledge To learn more, read "Rainmaking Conversations" and discover the key to selling more and making it rain.

The must-read summary of John Warrillow's book: "The Automatic Customer: Creating a Subscription Business in Any Industry". This complete summary of the ideas from John Warrillow's book "The Automatic Customer" explains that subscription-based products are becoming increasingly popular, as it means customers are buying from a business automatically each month. Rather than having to put lots of time and money into reselling to the same customer twice, you can sit back knowing that they will re-purchase automatically. If you want to follow in the footsteps of Amazon and Apple and ensure you have recurring revenue each month then this summary will tell you all you need to know. Added-value of this summary: - Save time- Understand key concepts- Expand your business knowledge To learn more, read "The Automatic Customer" and discover how you can build your own subscription business and bring more recurring revenue to your company.

The must-read summary of Alexander Green's book: "The Gone Fishin' Portfolio: Get Wise, Get Wealthy...and Get On With Your Life". This complete summary of the ideas from Alexander Green's book "The Gone Fishin' Portfolio" shows that the best long-term investment approach is to manage your money yourself and set up your investments using the "Gone Fishin' Portfolio" as your central strategy. In his book, the author explains each stage of this strategy and why it is the safest and simplest way to reach your goals. This summary provides readers with the tools they need to take control of their portfolio and reclaim their most precious resource - time. Added-value of this summary: - Save time - Understand key concepts - Expand your investment knowledge To learn more, read "The Gone Fishin' Portfolio" and find out how you create the best investment portfolio that won't take up all of your time

The must-read summary of Bob Reiss' book: "Low Risk, High Reward: Starting and Growing Your Business with Minimal Risk". This complete summary of the ideas from Bob Reiss' book "Low Risk, High Reward" shows that, contrary to popular belief, most entrepreneurs don't welcome risk. In fact, they use a number of techniques to ensure risk is minimised and prefer to acknowledge and handle risk, rather than ignore it. In his book, the author presents some of the ways in which everyone can lower risk, without compromising product, quality or dreams. This summary is a must-read for every entrepreneur who wants to start making low risk, high reward decisions in their company. Added-value of this summary: - Save time- Understand key concepts- Expand your business knowledge To learn more, read "Low Risk, High Reward" and find out how you can minimise risks and reap the rewards.

The must-read summary of Ed Keller and Jon Berry's book: "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy". This complete summary of the ideas from Ed Keller and Jon Berry's book "The Influentials" shows that, for most people, the first step in the buying process is to ask someone what they think, and then to test-drive those ideas and suggestions with others before making a purchase decision. Therefore, to forecast what direction consumer preferences will move in in the future, it isn't necessary to research the entire population. In their book, the authors encourage all business owners to know and understand what the "influential people" are thinking - this will give you a good indicator of what the population as a whole will say. This summary provides an insight into the mind-set of these influentials and how you can predict their opinions. Added-value of this summary: - Save time- Understand key concepts- Expand your business knowledge To learn more, read "The Influentials" and discover the key to getting the influential people on board, so that everyone else will follow.

The must-read summary of Michael Bergdahl's book: "The 10 Rules of Sam Walton: Success Secrets for Remarkable Results". This complete summary of the ideas from Michael Bergdahl's book "The 10 Rules of Sam Walton" reveals the extraordinarily effective guiding principles of Sam Walton, founder of Wal-Mart. In his book, the author explains the daily habits of Sam Walton which led to his success and the management principles that brought Wal-Mart to its world-class status. This summary is a must-read for any leader who wants to create and maintain a corporate culture that is friendly and commercially effective. Added-value of this summary: - Save time- Understand key concepts- Expand your knowledge To learn more, read "The 10 Rules of Sam Walton" and discover the key to creating a successful company.

The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so important that it can make or break your marketing campaign. This means that it is essential to learn how to use it effectively, by becoming a "power user". There are just three steps involved in becoming a social media power user: build your foundation, amass digital assets and then go to market as required. This summary will take you through every step to ensure you get the most out of social media and extract maximum returns for your marketing dollar. Added-value of this summary: - Save time- Understand key principles- Expand your marketing skills To learn more, read "The Art of Social Media" and learn to use social media to your advantage.

The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You". This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that instead of using expensive mass advertising, the most effective way to market products and services in a network enabled economy is to create highly satisfied early customers - and then provide them with the tools, incentives and rewards they need to market your product or service to everybody else. In his book, the author explains that the companies that achieve this will create and unleash an Ideavirus - a marketing vehicle that acts just like a biological or computer virus as it spreads and propagates from one person to another. This summary will teach you how to create this Ideavirus and the benefits that it will bring for your business. Added-value of this summary: - Save time- Understand key concepts- Expand your knowledge To learn more, read "Unleashing the Ideavirus" and discover the key to creating the most effective marketing campaign available.

The must-read summary of Roy Spence and Haley Rushing's book: "It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose". This complete summary of the ideas from Roy Spence and Haley Rushing's book "It's Not What You Sell, It's What You Stand For" shows that high-performing companies are not always the ones with the best strategy or innovation. Often, they are the ones that have a purpose beyond making money, one that drives them. In their book, the authors explain that purpose deserves just as much care and attention as other aspects, because it is purpose that engenders passion and gives clear goals. This summary will teach you the three fundamental business building blocks of purpose and suggests ways to align people's talents and passions with their job as well as how to look at every decision, big and small with your purpose in mind. Added-value of this summary: - Save time- Understand key concepts- Expand your knowledge To learn more, read "It's Not What You Sell, It's What You Stand For" and discover the importance of having a purpose in your company.

The must-read summary of Doug Hall's book: "Jump Start Your Business Brain: Scientific Ideas and Advice that Will Immediately Double Your Business Success Rate". This complete summary of the ideas from Doug Hall's book "Jump Start Your Business Brain" shows that success in business is not random, but the result of a well-researched, well-thought out and well-applied framework to get the best ideas and provide the result to your customer. In his book, the author takes the reader through the best marketing techniques and creative stimuli that will bring results. This summary is a must-read for any manager who wants to differentiate their company and create a business environment where the best ideas are carried forward and communicated to clients. Added-value of this summary: - Save time- Understand key concepts- Expand your knowledge To learn more, read "Jump Start Your Business Brain" and find out how you can engage your business brain and unlock your potential.