ABOUT THE BOOK: Cracking the Business Development Code explains the fundamental formula for driving explosive and sustainable business growth: BD = M+S+CS. Understanding the relationships in this simple and profound formula will enable you to transform YOUR BUSINESS (and your livelihood) into a thriving success in any competitive landscape. In this book you will learn... Key principles that drive explosive, sustainable business-to-business growth How to harness the "power of three" to achieve true customer loyalty. Why just a great sales team is never enough to be great Seven proven steps for evaluating and re-engineering for explosive success If you enjoyed New Sales Simplified by Mike Weinberg, Principles: Life and Work by Ray Dalio, or Business Model Generation by Alexander Osterwalder... you are going to love Cracking the Business Development Code by Steve Jones. ABOUT THE AUTHOR C. Steven Jones has over thirty years of business development, sales, marketing, project management, and operational experience with Fortune 100 companies such as FedEx, Joy Global, Johnson Controls, and Morgan Stanley. He has also worked for two mid-market B2B firms, served as a small business start-up advisor, and been a small business owner himself. He holds a bachelor of science in technical business management and an associate of science degree in engineering.