Kirjahaku

In 1996, Craig Wilson began writing a column for USA Today called "The Final Word." In it, he extolled the virtues of the true pleasures in life--clotheslines, freshly cut firewood, sweet corn, and Adirondack chairs--and looked back on his childhood in the country with fondness and an infectious sense of humor. Wilson's message struck a nerve, and now he receives hundreds of letters and e-mails each week from readers who share his sense of nostalgia and appreciate his warm, thoughtful observations on daily life. It's the Little Things... showcases the best of "The Final Word," with the pieces arranged by season. In fall, for example, Wilson remembers his mom's Thanksgiving gravy and his crush on his first-grade teacher; in winter, he holds forth on aluminum Christmas trees and the kiddie table; in spring, he writes about the joys of walking to work and puttering in the garage; and in summer, his thoughts turn to white bucks, front porches, and outdoor showers. The result is a delightful book to share with others and to relish throughout the year.

Winner of the 800-CEO-READS Best Marketing Book of 2015Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret?The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia’s former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.Wilson’s narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of ?following,” and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers ?don’t buy what you do, they buy why you do it,” Wilson shows us how.

Is corporate greed powerful enough to coverup an environmental disaster of epic proportions? Probably not now but what about in the 1980's. Kesterson is a fast paced environmental thriller that examines that question. The novel is a fictional account of the Kesterson Reservoir saga, a real life horror story involving the deaths and deformed embryos of thousands of waterfowl at a National Wildlife Refuge.As the story unfolds, Kesterson Reservoir is initially hailed as one of the greatest success stories of the arid water world of the western United States. A thriving wildlife refuge is created through the use of farmers' unwanted drainage water. Everything changes when horrific bird deaths are discovered at Kesterson by an adjacent property owner. As his reward for making this grisly discovery, the property owner is murdered in what is made to look like an accident.Two young environmental attorneys will not let the story die. As they build their case that the drainage water is causing the bird deaths and should be stopped, they are pitted against the ruthless director of the nation's largest Water District and the might of the federal government.After a series of twists and turns involving blackmail, intimidation, coverup, evasion, and graft, it looks like the bird deaths will be forsaken. But after new evidence comes in from an unlikely source, the decision on whether to shut down Kesterson is ultimately decided by a novel interpretation of the attorney client privilege.This snappy novel will appeal to readers who love environmental issues, plot twists and surprises.

Winner of the 800-CEO-READS Best Marketing Book of 2015Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret?The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia’s former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.Wilson’s narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of ?following,” and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers ?don’t buy what you do, they buy why you do it,” Wilson shows us how.