Kirjahaku

Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though. Right now, Apple’s shares have surged to a 4-year high, and along with the runaway success of Apple’s iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. There’s a “halo” effect beginning to take hold – simple put, consumers and business people alike are so impressed with iPod’s technology and success that they’re taking a second look at other Apple products and in particular Macintosh computers. If the current trends continue, Apple will have sparked yet another revolution in the personal computer arena, and will regain ground many thought was lost for good. The Apple Way shows how this company’s steps and missteps have molded and shaped them, and what lessons the world at large can learn from Apple. Apple has emerged as a Wall Street phenomenon with its stock increasing in value some 250% in the past yearUses the proven pedagogy of the existing Way books to provide bite-sized business success maxims and Apple’s underlying guiding principlesIncludes lessons learned the hard way by revealing the company’s strengths and obstaclesCruikshank has played a role in developing the following M-H books: Pink Cadillac, Leadership Secrets of Colin Powell, What It Takes to Be Number One, The Essential Vince Lombardi, Get Better or Get Beaten (condensed edition), plus many others

Wim Vermeer is a young assistant professor of finance at the Harvard Business School, uncertain of his future and his tenure track. So, when the dean of the department summons him to a hastily called and unscheduled meeting, he knows one part of his uncertain life has been settled.But instead of terminating his contract, the dean hands him a sensitive assignment. Vermeer learns that during the previous night a student drowned. The student was Eric McInnes, the second son of a fantastically wealthy family. Though the drowning is thought to have been an accident, the family has some questions about the lack of supervision and safety on campus-and so do the police. The dean asks Vermeer to work with the police and assist the family, keeping a close eye on the school's interests all the while.Vermeer soon realizes that he's been set up to be the fall guy in a particularly nasty cover-up. Not only does the university want a heinous financial scheme hidden, but there's a faculty member who has been keeping some career-ending secrets as well. With the help of scrappy Boston PD Captain Barbara Fournier, Vermeer works frantically to solve a murder and keep his job-at least temporarily.