Kirjahaku

"Delaware will be written on my heart." In 1972, a young Delaware attorney made an audacious bet, challenging the state's most formidable politician in a race for the US Senate. Joe Biden won that election at age twenty-nine, but weeks later, his wife and daughter died in a car crash that also injured his two sons. This is the story of Delaware's preeminent political leader, his family and their journey over the decades since. From the Charcoal Pit to the Hotel DuPont, St. Joseph's on the Brandywine to the Wilmington train station, these tales reveal Joe Biden's deep roots in Delaware and how they helped carry him to the White House.Author Dan Shortridge examines Biden family lore and traces the history of the institutions that shaped their lives and the First State.

Getting good PR is easier--and cheaper--than you think If you want to get media attention, you don't need to spend a dime--and you definitely don't have to pay someone to do the work for you. Here's how to do it yourself. In DIY Public Relations, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you don't have a communications and marketing staff, if you're just getting started in your PR career, or if you've just been told to "get us on the news," this is the book to read. Full of hands-on advice scaled to the local level, it draws on the author's more than 20 years of experience in community journalism and state-level PR to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis."Getting your news out there isn't about making friends with reporters or having a giant list of contacts--it's about having a good story and telling it in the most effective way possible," says Shortridge, who's helped advise nonprofits, small businesses, and government agencies. "You don't need a lot of money--or any money--and you can do it all yourself with some simple tools and by following these techniques."Business owners, PR and marketing professionals and nonprofit leaders will share their insights and tips to maximize positive publicity. You'll learn about how to research targeted media outlets, pick the best time for reaching out, handle all the tiny details with confidence, and write a news release so an editor will run your story without changing a word.With field-tested advice on every page drawn from newsrooms and PR people from around the country, readers will get practical guidance on how to: Pitch a story and stick the landing for successAdapt one of 14 specific story angles perfect for local organizationsMake those first connections with local reportersUse bridging statements to handle a tough questionWrite well and clearly using seven simple stepsAvoid saying "no comment" even when you don't want to commentAttract and take care of elected officials and other VIPsDefine, research, and reach your audienceBe consistent with your media outreachBuild a crisis communications plan that will let you sleep at nightOne key chapter focuses on repurposing materials for the media into content for annual reports, social media, website copy, and newsletters--showing how PR can fit seamlessly into an overall marketing plan. Another chapter contains 16 tried-and-true tips on what not to do when working with the media, including playing secretive games or falling for scams.As a bonus, it features a toolkit with examples and templates for writing a hard news announcement, event preview, media advisory, calendar item, staff promotion or hiring news, and crisis statements. DIY Public Relations is your complete guide for media success.

The ships built in Philadelphia fought their way across the world, faced down Japanese fighters at Pearl Harbor, sunk submarines off the coast of Italy, fired on North Korea, and supported U.S. operations in Vietnam. The crews hosted kings and queens, knelt in prayer before battle, and tossed snowballs around their decks. Philadelphia’s Fighting Fleet traces the vital naval heritage of the United States’ founding city through the lens of twenty-five of the ships that it produced. From the sail-powered USS Franklin, launched in 1815, to the modern command ship USS Blue Ridge, the last vessel built at the yard and still in service, these vessels reflect more than a century and a half of changing technology and naval history. Alongside the stories of the ships, the book traces the history the Navy Yard, the first United States Navy Yard, originally established in 1776 and relocated to League Island in the 1870s. At its height, during World War II, the yard employed over 40,000 workers who worked in shifts to produce and repair ships for the war effort. The yard launched its last ship in the 1970s and closed in the 1990s, it is now undergoing redevelopment. Philadelphia’s Fighting Fleet is a tribute to the ships and the city that built them. It will appeal to naval veterans, military enthusiasts, and anyone interested in Philadelphia’s industrial and maritime history.