Kirjahaku

If many of the inefficiencies in the trucking industry were corrected, we would pay a little less for almost everything we buy - because everything we buy comes at least part of the way by trucks. Shippers and receivers are guilty of causing much of the additional costs when they force drivers and trucks to sit idle while waiting to be loaded or unloaded. And the trucking companies make promises to drivers that they fail to keep, resulting in huge unnecessary expenses in high driver turnover, recruiting and training. The situation is further aggravated by the lack of pragmatic government regulations. This book represents a crusade by an author who spent 13 years driving coast-to-coast for six different trucking companies, after spending three decades as a newspaper writer and editor.

Tips, techniques, procedures and ideas for improving all types of writing, including business writing, are provided by this self-help guidebook. Much of today's writing is not keeping pace with other developments in communication - and publication sales have suffered. We are living in a fast-paced world while reading remains a slow-paced activity. As the second sentence in the Foreword states: "This book emphasizes the most basic principle in marketing - that people won't buy whatever you're selling unless it's attractive to them " So this manual cites techniques that help to capture and hold the reader's interest, plus some of the best ways to become published.