Customers are key to your success. Make a big difference to them by taking care of the little things that matter - this book contains 50 tips and techniques to create a Buzz that delivers world-class customer service. In his punchy, accessible guide, well-known author David Freemantle offers simple, helpful advice on forming strong bonds with your clients. Create a Buzz for customer care throughout your company and inspire everyone to Make A Difference (perhaps even form a M.A.D. group!). Inject energy, vitality and warmth into your customer relations; create a Buzz and reap the rewards.