Kirjahaku

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject.Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally.Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject.Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally.Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.

At 3:17 p.m. on March 18, 1937, a natural gas leak beneath the London Junior-Senior High School in the oil boomtown of New London, Texas, created a lethal mixture of gas and oxygen in the school's basement. The odorless, colorless gas went undetected until the flip of an electrical switch triggered a colossal blast. The two-story school, one of the nation's most modern, disintegrated, burying everyone under a vast pile of rubble and debris. More than 300 students and teachers were killed, and hundreds more were injured. As the seventy-fifth anniversary of the catastrophe approaches, it remains the deadliest school disaster in U.S. history. Few, however, know of this historic tragedy, and no book, until now, has chronicled the explosion, its cause, its victims, and the aftermath. Gone at 3:17 is a true story of what can happen when school officials make bad decisions. To save money on heating the school building, the trustees had authorized workers to tap into a pipeline carrying "waste" natural gas produced by a gasoline refinery. The explosion led to laws that now require gas companies to add the familiar pungent odor. The knowledge that the tragedy could have been prevented added immeasurably to the heartbreak experienced by the survivors and the victims' families. The town would never be the same. Using interviews, testimony from survivors, and archival newspaper files, Gone at 3:17 puts readers inside the shop class to witness the spark that ignited the gas. Many of those interviewed during twenty years of research are no longer living, but their acts of heroism and stories of survival live on in this meticulously documented and extensively illustrated book.

Welcome to Blackhawk, Colorado. Blackhawk has always been strange. Natural disasters. Disappearances. Murders. High strangeness is a part of daily life. We can't hope to explain it, but we can chronicle its past. Learn from it. Fear it. Blackhawk is an experimental fiction series set in a shared universe, written by a variety of talented authors. It is the brainchild of David M Brown (Plague Doctor, Modern Animals) and Carl D Smith (Moleb the Giant, Darkness Out of Carthage). Each story will contribute to an organic, evolving mythology as diverse as the voices behind its tales. For fans of True Detective, Lost Highway, Twilight Zone, and The Terror. This is Volume Two of the series and contains five stories by five different authors, each in tune with the specific strangeness Blackhawk has to offer. NOTE: For fans of Lake Lord Publishing's prior horror titles, be warned that Blackhawk will contain content that is perhaps more disturbing and mature.

Welcome to Blackhawk, Colorado. Blackhawk has always been strange. Natural disasters. Disappearances. Murders. High strangeness is a part of daily life. We can't hope to explain it, but we can chronicle its past. Learn from it. Fear it. Blackhawk is an experimental fiction series set in a shared universe, written by a variety of talented authors. It is the brainchild of David M Brown (Plague Doctor, Modern Animals) and Carl D Smith (Moleb the Giant, Darkness Out of Carthage). Each story will contribute to an organic, evolving mythology as diverse as the voices behind its tales. For fans of True Detective, Lost Highway, Twilight Zone, and The Terror. This is Volume One of the series, and contains these three stories; Gravity, To Kill a Fire, and Charon. NOTE: For fans of Lake Lord Publishing's prior horror titles, be warned that Blackhawk will contain content that is perhaps more disturbing.