Kirjahaku

Donald Theall explores and explains the significance of the emergence of McLuhan as an important figure in North America in the development of an understanding of culture, communication, and technology. He reveals important information about McLuhan and his relationships with his earliest collaborator and life-long friend, anthropologist Edmund Carpenter, as well as with Theall himself, McLuhan's first doctoral student. McLuhan emerges as a complex human being, at once attractive, witty, egotistic, and exasperating. Theall examines McLuhan's many roles - proponent of a poetic method; pop guru adopted by Tom Wolfe, Woody Allen and others; North American precursor of French theory (Baudrillard, Barthes, Derrida, Deleuze); artist; and shaman. Complex and intellectual, neither uncritical adulation nor demonization, The Virtual Marshall McLuhan does justice to a unique figure caught in a struggle between tradition and modernity, between faith and anarchy.

James Joyce's Techno-Poetics is on the cutting edge of an original and exciting new trend in Joycean studies, as it combines the study of literature, technology, and communication to reveal James Joyce as 'a key figure in the history of cyberculture.' Donald Theall examines for the first time how Joyce conceived of the artist as an engineer and the artist's works as constructions, and reveals the importance of Joyce's understanding of the direction of a developing technoculture. Theall explores the interrelationships between the machinic and the processes of encoding, decoding, reading, writing, and interpreting in Joyce's self-reflexive treatment of the book in Finnegans Wake. By situating this project in relation to memory and cultural production, Theall argues that Joyce's radical paramodern poetic practice has important implications for a wide variety of subsequent cultural and theoretical movements: dramatism, poststructuralism, semiology, and hypertextuality. Theall places Joyce in the context of other modern thinkers, such as Benjamin and Bataille, and draws a direct line of influence from Joyce to Marshall McLuhan and Neuromancer author William Gibson. This is a remarkable and innovative work that makes an important contribution not only to Joycean studies, but to literary theory, modernism, cultural analysis, the history of ideas, and the relationship between literature, science, and technology.