Kirjahaku

At Ease With the Media is designed to help an organization's spokespeople manage exchanges with journalists to win-win outcomes, while protecting themselves and their organization at all times. The book begins by explaining that excellence in media relations is based on balance. On one side, the spokesperson wants to help journalists get their stories by answering questions in clear, concise terms. On the other, the spokesperson wants to achieve a strategic gain-by using the exchange to influence the attitudes, opinions and behaviour of specifically-identifiable audiences important to the organization's success.Along the way, spokespeople want to protect themselves and their organization at all times. From there, the book provides insight into: - Understanding the media. - Working with reporters. - Answering questions effectively. - Preparing themselves and their messages. - Four important priorities. - Negotiating interviews effectively. - Applying specific strategies for success.During the past 20 years, At Ease With the Media has provided thousands of spokespeople from five continents with the skills and tools to manage exchanges with journalists to win-win outcomes, while protecting themselves and their organization at all times.Eric Bergman, BPA, ABC, APR, MC, FCPRSEric Bergman is the world's most experienced and credentialed media training professional. He conducted his first media relations campaign, and coached his first spokespeople, during the summer of 1981, when he promoted two student theatre productions, Pal Joey and A Funny Thing Happened on the Way to the Forum. "I gave very similar advice then to what I would give today," he says. "Relax, let the interviewer guide the process, tell the story, and make sure people know when the plays are running and how they can purchase tickets." Eric formally started his public relations career a year later as a government public affairs officer. During his 30-plus-year career, he has worked in virtually every aspect of public relations and corporate communications. He has been self-employed since 1985. Since 1993, his business has focused exclusively on presentation skills and media training. In the early 1990s, he developed two unique and effective communication training programs: Present With Ease and At Ease With the Media. "I developed At Ease With the Media to set the global standard for media training," he says. "The program is based on the highest models of excellence in communication management: win-win outcomes." Eric holds a bachelor of professional arts (BPA) in communication studies from Athabasca University and a two-year diploma in advertising and public relations from Grant MacEwan University. He is an accredited business communicator (ABC), an accredited public relations practitioner (APR), and a master communicator (MC), which is the highest distinction that can be bestowed upon a Canadian member of the International Association of Business Communicators. In 2014, he was named a member of the College of Fellows of the Canadian Public Relations Society (FCPRS).

This toolbox provides a series of models to help you develop clear, concise content for virtually any presentation challenge you'll face. It will save you time. It will improve your effectiveness. And it is constructed on the assumption that the best approach to building any presentation is to develop slides last, not first, in the content development process. Most people don't remember the evolution of visual aids, but PowerPoint was created in 1987 to mimic the horizontal format of 35-mm slides. At the time, 35-mm slides cost anywhere from thirty-five to seventy-five dollars each to produce-i.e. to get from designer to audience. They were called "speaker support slides" because that's what they did. They supported the speaker. Slideware programs like PowerPoint, Cricket Presents, Keynote, Prezi, SlideRocket, Haiku Deck and Google Slides were never created as content development tools. When PowerPoint was conceived, people always finished their content before a single slide was developed. Yet most people today would never think of preparing a presentation without spending significant time (and probably too much time) at a slideware program. When slideware is used to develop content, the finished product is often too much information and too many slides. The speaker now supports the slides, instead of the other way around. The result? The next time you're at a presentation, look around. Is the audience engaged and leaning in to listen? Or are they disengaged and tuning out to text? The Presenter's Toolbox offers an alternative to developing compelling, effective presentations. With it, you now have a choice. The tools here will help you shape your strategy and develop clear, compelling content. You'll shift your resources-your time-from spending hours putting slides together to focusing on audience needs and strengthening your strategic focus. And, because you'll probably use fewer slides during your presentations, you'll increase the chances of achieving your personal, professional and/or business objectives.The tools here will help you focus on creating a win for both you and your audience. This is the foundation on which communication excellence is consistently constructed.And once you become comfortable using the tools in this box, you'll wonder why you ever developed a presentation any other way.

If you're looking for a way to generate better outcomes from your presentations because you have a burning desire to communicate more effectively, this book is exactly what you've been seeking. "As a frequent speaker, I'm always looking for tools that sharpen my skills. Needless to say, I was intrigued by Eric Bergman's promise of techniques to avoid humdrum slide decks. 5 Steps to Conquer 'Death by PowerPoint' proved to be worth the read."-Roger Dooley, ForbesIf you're a decision-maker looking for a time-saving platform on which to make effective decisions, every person who presents to you should be required to read this book before delivering any presentation to your group. "Eric Bergman provides straight-forward advice to presenting ideas effectively. This book is well worth reading."- Glenn Ives, Chairman, Deloitte & Touche LLPIf you're a sales executive looking to enhance results from the sales presentations delivered by your team, you need to purchase copies of this book before your competitors do. Likewise, if delivering slide-driven presentations gives you comfort as a salesperson, please feel free to continue. But you should pray that your competitors haven't read this book."Although 'Death By PowerPoint' wasn't written with sales people in mind, anyone who sells a product or service could benefit from the advice offered in this practical book."- Kelley Robertson, Fearless Selling5 Steps to Conquer 'Death by PowerPoint' was written to change two behaviours. First, it encourages presenters to stop using PowerPoint (or Keynote or Prezi or SlideRocket, or any other slideware program) to develop the content of their presentations.Make no mistake. Using any slideware program to develop content compromises presentation success-regardless of whether you're presenting in a boardroom, conference hall, meeting room or classroom. "The strong research base that underpins this book provides reassurance that the recommended techniques have been tested and actually do work in a variety of contexts. Eric Bergman's techniques are a window to the future of this important human activity."-John Sweller, Ph.D., Emeritus Professor of Education, University of New South WalesThe second behaviour the book seeks to change is with audiences. The book introduces the audience manifesto, which is designed to empower audiences everywhere to say: "Please Enough is enough We've had our fill of boring, mind-numbing, slide-driven presentations. "There is life after PowerPoint, and we want to live it." "One thing I particularly liked about the book was Bergman's assertion that audiences should take some responsibility in this epidemic by demanding better presentations. To this end, he includes an 'Audience Manifesto' in the final chapter with recommendations on how to communicate it and a downloadable poster at www.FiveStepsToConquer.com/manifesto.html."- Kathy Reiffenstein, Professionally Speaking "An excellent book on communications that covers a wide range of communication topics. What sets this book apart is that it is founded on solid academic research. It is also clearly written and presented, making it a great book for students and practitioners alike."-David Straker, Changing Minds