Kirjahaku

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world—people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

Wandering, seemingly at random, Angelos is a free spirit ...no family, no connections and strangely no records. What is his mission? Why does he create such intrigue? And more importantly, to where will his trail finally lead?

Psychologists, economists, advertising and marketing mavens—for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists were knee-deep in theory. Marketers wanted to cut to the sales pitch. Yet stories are key to how we comprehend the world and our place in it. In The Sea We Swim In, Frank Rose leads us to a new understanding of storytelling and its role in our lives. Building on insights from cognitive psychology and neuroscience, he shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand this way of thinking. From Warby Parker to The Walking Dead, Rose shows how they design and implement complex narrative ecosystems for interconnected digital worlds—and how you can do the same.

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Whether we’re aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers—character, world, detail, voice—can unlock a way of thinking that’s ideal for an age in which we don’t passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans—and how you can do the same.

The Internet provides an infrastructure that makes the steadily increasing amount of information accessible efficiently, quickly, and inexpensively. Closely connec­ ted with this opportunity is the danger that the available information will over­ charge the individual information seeker's capability to process the information and to judge its quality. In this situation, information intermediaries can take upon the role of an expert and a guarantor of quality similar to intermediaries in markets for physical goods or finances. Thus, information intermediaries can be a trust­ worthy, information processing third party, mediating between information seekers and information sources. The current technological development has created information technologies that are capable to efficiently process large amounts of information. However, the pro­ vision of intermediation services necessitates a thorough examination of the basic principles underlying the economics of information intermediaries as well as a sound foundation on information technologies. The present work by Frank Rose addresses the fundamental question concerning the economics of information intermediaries by means of an abstract model. The model focuses on services that concentrate on the search and mediation of information, and identifies the essential influencing factors of the intermediary's environment. The model is then employed to investigate the impact of environmental conditions on the information intermediary on the one hand, and the optimal strategy of the information intermediary as a reaction to environmental conditions on the other hand.

Die Arbeit beschaftigt sich mit den strafprozessrechtlichen Fragen, die ein Zeuge aufwirft, -dessen Ladung im Ausland zu bewirken ware- ( 244 V 2 StPO). In der Strafrechtspraxis kommt der Vernehmung von Auslandszeugen aufgrund der fortgeschrittenen Internationalisierung fast aller gesellschaftlicher Bereiche, in denen Straftaten vorkommen, eine hohe Bedeutung zu. Im Rahmen des -Gesetzes zur Entlastung der Rechtspflege- wurde in 244 V StPO ein Satz 2 eingefugt, der es dem Richter ermoglicht, die Vernehmung von Auslandszeugen leichter abzulehnen. Die Einfuhrung des 244 V 2 StPO wird hier zum Anlass fur eine Untersuchung genommen, wie Auslandszeugen de lege lata in den verschiedenen Phasen des Strafprozesses behandelt werden. Daneben wird das Ergebnis einer Befragung von Strafrechtspraktikern dargestellt und versucht, Empfehlungen fur die Behandlungen von Auslandszeugen de lege ferenda zu geben."