Do you ever feel that your customers don't understand you or vice versa? Do you want to know and understand the needsof your customers, and how you can make them happier? Then this book definitely is for you.In 25 stories Frans Reichardt shows you how your company, your team, and you can make the world a better place forcustomers, and for yourself. His stories will sometimes put a smile on your face, surprise you and inspire you. You will alsorecognize yourself in some of these stories because one thing is certain: you are a customer yourself, so you knowfrom your own experience, the life of a customer is not always easy.