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12 kirjaa tekijältä G. Smith

Children’s Food

Children’s Food

G. Smith

Chapman and Hall
1997
sidottu
The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet. J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace. In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'. She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'. Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future.
Going Solo

Going Solo

G. Smith

University of Missouri Press
2011
nidottu
The traditional model of video news reporting has always had two separate roles: reporting and videography. For years, however, small-market news outlets have relied on 'one-man bands' - individual reporters who shoot and edit their own video - for stories and footage. Lately, as the journalism landscape has evolved, this controversial practice has grown more and more popular. With the use of video constantly expanding, many large-market TV stations, networks, and newspaper Web sites are relying on one person to carry out a job formerly executed by two. News outlets now call these contributors VJs, digital journalists, backpack journalists, or mobile journalists. But no matter what they are called, there's no denying the growing significance of solo videojournalists to the media landscape. Going Solo: Doing Videojournalism in the 21st Century details the controversy, history, and rise of this news genre, but its main objective is to show aspiring videojournalists how to learn the craft. While other textbooks depict the conventional reporter-and-videographer model, Going Solo innovates by teaching readers how to successfully juggle the skills traditionally required of two different people. Award-winning journalist G. Stuart Smith begins by describing how and why the media's use of solo videojournalists is growing, then delves into the controversy over whether one person can cover a story as well as two. He illuminates how, together, the downsizing of the media, downturn in the economy, and growth of video on the Web have led to the rise of the solo videojournalist model. Going Solo profiles TV stations and newspaper Web operations across the country that are using the model and offers helpful advice from VJs in the field. The book presents useful guidelines on how to multitask as a reporter-videographer: conducting interviews, shooting cover video, and writing and editing a good video story. Readers will also learn how to produce non-narrated stories and market themselves in a competitive field. Smith, who started his career as a 'one-man band,' insightfully covers an area of journalism that, despite its growing market demand, has received little academic attention. Going Solo: Doing Videojournalism in the 21st Century is useful for students learning the basics and those already in the field who need to upgrade their skills. By presenting industry know-how and valuable tips, this unique guidebook can help any enterprising videojournalist create a niche for him- or herself in the increasingly fragmented news media market.
The Cavaliers in Exile 1640–1660

The Cavaliers in Exile 1640–1660

G. Smith

Palgrave Macmillan
2003
nidottu
As a consequence of their support for the royalist cause in the English civil wars, several hundred Cavaliers, often accompanied by their families, went into exile in Europe for periods ranging from a few weeks to twenty years. This is an original, ground-breaking study, that identifies which Cavaliers went into exile and explains how they coped with the wide range of circumstances that they encountered in the different countries in which they settled.
The Cavaliers in Exile 1640–1660

The Cavaliers in Exile 1640–1660

G. Smith

Palgrave Macmillan
2003
sidottu
As a consequence of their support for the royalist cause in the English civil wars, several hundred Cavaliers, often accompanied by their families, went into exile in Europe for periods ranging from a few weeks to twenty years. This is an original, ground-breaking study, that identifies which Cavaliers went into exile and explains how they coped with the wide range of circumstances that they encountered in the different countries in which they settled.
Children’s Food

Children’s Food

G. Smith

Springer-Verlag New York Inc.
2011
nidottu
The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet. J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace. In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'. She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'. Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future.
How to Breed, Rear and Train the Macclesfield Tippler and the High Flying Tumbler Pigeon (1886)
""How To Breed, Rear And Train The Macclesfield Tippler And The High Flying Tumbler Pigeon"" is a book written by G. Smith in 1886. The book provides a comprehensive guide to breeding, raising, and training two popular breeds of pigeons - the Macclesfield Tippler and the High Flying Tumbler. The book covers a range of topics related to pigeon breeding, including selecting the right birds for breeding, creating suitable breeding conditions, and caring for young birds. It also provides detailed information on training pigeons for various purposes, such as racing and exhibition.The author draws on his own experience as a pigeon breeder and trainer, and provides practical advice on everything from feeding and housing pigeons to developing effective training routines. The book is written in a clear and accessible style, making it an ideal resource for both novice and experienced pigeon fanciers.Overall, ""How To Breed, Rear And Train The Macclesfield Tippler And The High Flying Tumbler Pigeon"" is a valuable resource for anyone interested in pigeon breeding and training, and offers a wealth of information on two popular and fascinating pigeon breeds.This Is A New Release Of The Original 1886 Edition.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.