This is a fresh approach to the investment industry, demonstrating how to make money by analysing methods and practices used by those surviving the bear market. Geoff Cutmore of CNBC's award winning Squawkbox programme provides in-depth insight into the practices and methods of successful individuals in four major areas of investment - technical analysis, historical analysis, hedge funds and fund of funds management. Cutmore's experience in the financial industry has demonstrated that in most instances, success in trading is about more than just technique; it is also useful to explore something of the individual's background and motivation. Through case studies and analysis, this book shows just technique to succeed in today's bear market. * Demonstrates ways of making money while other investors are not * Provides more in-depth insight into the practices and methods of individuals who are in some cases just starting to generate interest from the industry and are winning business mandates * Author is a well established financial reporter at CNBC