Our world is defined by advertisements. They make us smoke, drink, lose weight, buy things we do not need. Of course we see through them - or so we say. So how do advertisments work in today's culture? Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing. It argues that advertising is not monolithic, and illustrates the complex and unpredictable effects of ads as they travel through different worlds - the client's, the agency's, and the medium's - before ultimately reaching ours. Challenging the view of advertising as an homogenous and all-powerful institution, Greg Myers focuses on the interactions that shape an ad, its circulation, and the responses to it. With each chapter centred on an analysis of a memorable commercial, the book reveals the author's genuine enjoyment of ads, their ingenuity and excitement.
Matters of Opinion offers an interesting insight into 'public opinion' as reported in the media, asking where these opinions actually come from, and how they have their effects. Drawing on the analysis of conversations from focus groups, phone-ins and broadcast interviews with members of the public, Greg Myers argues that we must go back to these encounters, asking questions such as what members of the public thought they were being asked, who they were talking as, and whom they were talking to. He reveals that people don't carry a store of opinions, ready to tell strangers; they use opinions in order to get along with other people, and how they say things is as important as what they say. Engaging and informative, this book illuminates debates on research methods, the public sphere and deliberative democracy, on broadcast talk, and on what it means to participate in public life.
Matters of Opinion offers an interesting new insight into ‘public opinion’ as reported in the media, asking where these opinions actually come from, and how they have their effects. Drawing on the analysis of conversations from focus groups, phone-ins and broadcast interviews with members of the public, Greg Myers argues that we must go back to these encounters, asking questions such as what members of the public thought they were being asked, who they were talking as, and whom they were talking to. He reveals that people don’t carry a store of opinions, ready to tell strangers; they use opinions in order to get along with other people, and how they say things is as important as what they say. Engaging and informative, this book illuminates current debates on research methods, the public sphere and deliberative democracy, on broadcast talk, and on what it means to participate in public life.
Blogs and Wikis have not been with us for long, but have made a huge impact on society. Wikipedia is the best known exemplar of the wiki, a collaborative site that leads to a single text claimed by no-one; blogs, or web-logs, have exploded into the mainstream through novelisations, film adaptations and have gathered huge followings. Blogs and wikis also serve to provide a coherent basis for a discourse analysis of specific web language. What makes these forms distinctive as genres, and what ramifications does the technology have on the language? Myers looks at how blogs and wikis: *allow for easier than ever publication *can claim to challenge institutional hierarchies *provide alternate perspectives on events *exemplify globalization *challenge demarcations between the personal and the public *construct new communities and more Drawing on a wide range of popular blogs and wikis, the book works alongside an author blog that contains regularly updated links, references and a glossary. An essential textbook for upper level undergraduates on linguistics and language studies courses, it elucidates, informs and offers insights into a major new type of discourse. This coursebook will include a companion website.
This is an insightful analysis of the new discourse produced by blogs and wikis. Blogs and Wikis have not been with us for long, but have made a huge impact on society. Wikipedia is the best known exemplar of the wiki, a collaborative site that leads to a single text claimed by no-one; blogs, or web-logs, have exploded into the mainstream through novelisations, film adaptations and have gathered huge followings. Blogs and wikis also serve to provide a coherent basis for a discourse analysis of specific web language. What makes these forms distinctive as genres, and what ramifications does the technology have on the language? Myers looks at how blogs and wikis: allow for easier than ever publication; can claim to challenge institutional hierarchies; provide alternate perspectives on events; exemplify globalization; challenge demarcations between the personal and the public; construct new communities; and, more. Drawing on a wide range of popular blogs and wikis, the book works alongside an author blog that contains regularly updated links, references and a glossary. An essential textbook for upper level undergraduates on linguistics and language studies courses, it elucidates, informs and offers insights into a major new type of discourse. Discourse is one of the most significant concepts of contemporary thinking in the humanities and social sciences as it concerns the ways language mediates and shapes our interactions with each other and with the social, political and cultural formations of our society. "The Continuum Discourse Series" aims to capture the fast-developing interest in discourse to provide students, new and experienced teachers and researchers in applied linguistics, ELT and English language with an essential bookshelf. Each book deals with a core topic in discourse studies to give an in-depth, structured and readable introduction to an aspect of the way language is used in real life.
The writings and poems in this book are done through the eyes of a visitor while on this blue planet. Written during a brief moment in time, this book describes those experiences getting to know the human mind, it's emotions, the past, present, and future of the species as well as the planet(s) they live(d) on..Poetic resonance, left handed bribery, closed eyes, non human intelligence, channeling to another space and time, and a visiting mind unaltered by humans flawed history.This is that visit -With layers of hidden meanings in the 108 poems/writings, the titles, as well as subject matter-Artificial IntelligenceNumerologyWave frequenciesColorMathPhysicsPsychologyPhilosoph
