Kirjahaku

From the author of the bestselling How Dogs Love Us, a fascinating glimpse into the cognitive and emotional lives of cows.When Emory University neuroscientist Gregory Berns and his wife decided to venture into sustainable farming in rural Georgia, they knew that cows were a key part of a successful operation. But that was where his knowledge of cattle ended.As Berns and his small herd of three miniature zebus acclimated to each other and Berns received a crash course in being a cattleman, he turned his powers of scientific observation and innovation on his new charges. This wasn't the first time he'd studied animals through the lens of neuroscience; years earlier, Berns had applied his knowledge to man's best friend, resulting in two books and important advances in how we understand dogs' thoughts and emotions. Now it was time to see what he--and all of us--could discover about the interior worlds of cows.In this moving and captivating memoir, Berns weaves together his hands-on experiences with his growing herd, accessible scientific explanations of animal behavior, and evocative portraits of the animals at the center of his study: the original bull, Ricky Bobby; the two mamas, Lucy and Ethel; and their sweet and spirited calves: BB, Cricket, Princess Xena, Luna, Walker, and Texas Ranger.Whether cows are a familiar part of your experience or you're a city dweller longing for life in the country, Cowpuppy offers a deeper understanding of these complex creatures and what we humans can learn from them.

No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways. Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances. Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.

A Wall Street Journal bestseller. The powerful bond between humans and dogs is one that’s uniquely cherished. Loyal, obedient, and affectionate, they are truly “man’s best friend.” But do dogs love us the way we love them? Emory University neuroscientist Gregory Berns had spent decades using MRI imaging technology to study how the human brain works, but a different question still nagged at him: What is my dog thinking? After his family adopted Callie, a shy, skinny terrier mix, Berns decided that there was only one way to answer that question—use an MRI machine to scan the dog’s brain. His colleagues dismissed the idea. Everyone knew that dogs needed to be restrained or sedated for MRI scans. But if the military could train dogs to operate calmly in some of the most challenging environments, surely there must be a way to train dogs to sit in an MRI scanner. With this radical conviction, Berns and his dog would embark on a remarkable journey and be the first to glimpse the inner workings of the canine brain. Painstakingly, the two worked together to overcome the many technical, legal, and behavioral hurdles. Berns’s research offers surprising results on how dogs empathize with human emotions, how they love us, and why dogs and humans share one of the most remarkable friendships in the animal kingdom. How Dogs Love Us answers the age-old question of dog lovers everywhere and offers profound new evidence that dogs should be treated as we would treat our best human friends: with love, respect, and appreciation for their social and emotional intelligence.

A New York Times-bestselling author reveals how the stories we tell ourselves, about ourselves, are critical to our lives We all know we tell stories about ourselves. But as psychiatrist and neuroscientist Gregory Berns argues in The Self Delusion, we don't just tell stories; we are the stories. Our self-identities are fleeting phenomena, continually reborn as our conscious minds receive, filter, or act on incoming information from the world and our memories. Drawing on new research in neuroscience, social science, and psychiatry, Berns shows how our stories and our self-identities are temporary and therefore ever changing. Berns shows how we can embrace the delusion of a singular self to make our lives better, offering a plan not centered on what we think will be best for us, but predicated on minimizing regrets. Enlightening, empowering, and surprising, The Self Delusion shows us how to be the protagonist of the stories we want to tell.

"Dog lovers and neuroscientists should both read this important book." -- Dr. Temple Grandin What is it like to be a dog? A bat? Or a dolphin? To find out, neuroscientist and bestselling author Gregory Berns and his team did something nobody had ever attempted: they trained dogs to go into an MRI scanner -- completely awake -- so they could figure out what they think and feel. And dogs were just the beginning. In What It's Like to Be a Dog, Berns takes us into the minds of wild animals: sea lions who can learn to dance, dolphins who can see with sound, and even the now extinct Tasmanian tiger. Berns's latest scientific breakthroughs prove definitively that animals have feelings very much like we do -- a revelation that forces us to reconsider how we think about and treat animals. Written with insight, empathy, and humor, What It's Like to Be a Dog is the new manifesto for animal liberation of the twenty-first century.

What does your dog really think about you? To find out, Gregory Berns became the first neuroscientist to persuade dogs to lie in an MRI machine wide awake. Now we know more about our best friends than ever before – how varying capacities for self-control and different value systems set them apart as individuals, and how deeply they understand the words we speak to them. Berns’ discoveries have profound implications for how we communicate with and treat these beloved animals. But he didn’t stop there. Berns also delves into the inner lives of sea lions, bats, dolphins, and even the extinct Tasmanian tiger. His revolutionary explorations are essential reading for animal lovers of all stripes.

What is it like to be a dog? A bat? Or a dolphin? To find out, neuroscientist Gregory Berns and his team did something unique - they persuaded dogs to lie in an MRI scanner while completely awake. This gave them an unparalleled insight into what makes dogs individuals with varying capacities for self-control, different value systems and a complex understanding of human speech. And that was just the beginning.From sea lions to the extinct Tasmanian tiger, Berns provides fascinating glimpses into the inner lives of animals. His discoveries have profound implications for how we communicate with and treat our furry, and not-so-furry, friends. Revolutionary and deeply humane, What It's Like to Be a Dog is essential reading for animal lovers of all stripes.

What does your dog really think about you? To find out, Gregory Berns became the first neuroscientist to persuade dogs to lie in an MRI machine wide awake. Now we know more about our best friends than ever before – how varying capacities for self-control and different value systems set them apart as individuals, and how deeply they understand the words we speak to them. Berns’ discoveries have profound implications for how we communicate with and treat these beloved animals. But he didn’t stop there. Berns also delves into the inner lives of sea lions, bats, dolphins, and even the extinct Tasmanian tiger. His revolutionary explorations are essential reading for animal lovers of all stripes.

Vse my, kak izvestno, chto-to o sebe rasskazyvaem. Odnako, razjasnjaet v svoej knige pod nazvaniem "Illjuzija sebja" psikhiatr i nejrobiolog Gregori Berns, my ne prosto rasskazyvaem istorii, my i est istorii. Nashe samovosprijatie ne zastyvshij monolit, ono postojanno pererozhdaetsja i vystraivaetsja zanovo po mere togo, kak nashe soznanie poluchaet, filtruet i prevraschaet v motivatsiju dlja dalnejshikh dejstvij informatsiju, postupajuschuju kak iz vneshnego mira, tak i iz nashej pamjati.Opirajas na sovremennye issledovanija v oblasti nejronauki, sotsiologii i psikhiatrii, Berns demonstriruet tekuchest i peremenchivost nashikh istorij i nashej identichnosti. On pokazyvaet, kak osoznanie illjuzornosti edinogo, tselnogo "ja" mozhno obratit sebe na polzu, i predlagaet v kachestve strategii ne stremlenie k idealu, a produmannuju ustanovku na minimizatsiju grjaduschego sozhalenija. Poznavatelnaja, vdokhnovljajuschaja i polnaja neozhidannostej "Illjuzija sebja" - eto rukovodstvo k tomu, kak stat glavnym geroem istorii, kotoruju nam khotelos by rasskazat.

O v nculo poderoso entre humanos e c es ser revelado de maneira nica. Leais, obedientes e carinhosos, eles s o verdadeiramente os "melhores amigos do homem". Mas os c es nos amam como n s os amamos? O neurocientista da Universidade Emory, Gregory Berns, passou d cadas usando a tecnologia para estudar como o c rebro humano funciona, mas uma pergunta diferente ainda o incomodava: o que meu cachorro est pensando? Depois que sua fam lia adotou Callie, uma mistura t mida e magra de Terrier, Berns decidiu que havia apenas uma maneira de responder a essa pergunta: escanear o c rebro do c o. Seus colegas descartaram a ideia. Todos sabiam que os c es precisavam ser contidos ou sedados para exames de resson ncia magn tica, mas ele decidiu fazer de outra maneira: o refor o positivo. Se os militares conseguem treinar c es para operar com calma em alguns dos ambientes mais desafiadores de maneira eficaz e sem estressar o animal, certamente deve haver uma maneira de treinar c es para sentar em um scanner de resson ncia magn tica. Com essa convic o, Berns e seu cachorro embarcariam em uma jornada not vel e seriam os primeiros a vislumbrar o funcionamento interno do c rebro canino. A pesquisa de Berns oferece resultados surpreendentes sobre como os c es simpatizam com as emo es humanas, como eles nos amam e por que c es e humanos compartilham uma das amizades mais admir veis do reino animal. Este livro responde antiga quest o dos amantes de c es em todos os lugares e oferece novas e profundas evid ncias de que os c es devem ser tratados como tratar amos nossos melhores amigos humanos: com amor, respeito e apre o por sua intelig ncia social e emocional.