Kirjahaku

"Pricing the Profitable Sale: The Manager's Guide To Value Pricing presents an entirely new approach to the pricing of goods and services. For the first time the guesswork is taken away from pricing and the marketer presented with twenty-two practical pricing guidelines and rules of thumb which he or she can use over and over again to reach important pricing decisions to either maximize sales revenue and market share or profit for any product or service on the market. The book was written for managers, including marketing, product, and sales managers, or any individuals with pricing responsibilities at their firms. It should also be of much interest to professors and students in a program leading to the MBA degree where it could serve as the main texts in a course on pricing or as a supplement to as standard marketing textbook.

"Pricing the Profitable Sale: The Manager's Guide To Value Pricing presents an entirely new approach to the pricing of goods and services. For the first time the guesswork is taken away from pricing and the marketer presented with twenty-two practical pricing guidelines and rules of thumb which he or she can use over and over again to reach important pricing decisions to either maximize sales revenue and market share or profit for any product or service on the market. The book was written for managers, including marketing, product, and sales managers, or any individuals with pricing responsibilities at their firms. It should also be of much interest to professors and students in a program leading to the MBA degree where it could serve as the main texts in a course on pricing or as a supplement to as standard marketing textbook.

In this updated and revised edition of Just Passing Through: A German-American Family Saga, first published in 2011, the author tells the story of several generations of his unique but dysfunctional family spanning over a hundred years including the two world wars. The book centers on the author's mother, whom her children called Mutti, and her ordeal during the Nazi era for having been married to a Jew, the son of prosperous Frankfurt business owners, with whom she had two children. With anti-Semitism on the rise in Germany, her husband decided to emigrate to America but Mutti chose to remain behind to take care of her ailing father. The couple had an amicable divorce and while her ex-husband took their son with him, their daughter remained with Mutti in Germany. Under the Nuremberg Laws of 1935, mother and daughter now found themselves classified as non-Aryans which meant that Mutti could not remarry while their teenage daughter, being half Jewish, was put in dire jeopardy of her life. At this point Mutti's older brother, himself a dedicated National Socialist, proposed an unconventional solution that ensured her survival. Following his advice, she had more children, fathered by so-called Aryans, who were eventually all brought to America. The book follows the lives of the five siblings, all half-brothers and half-sisters, and their difficult relationships with each other as each seeks to achieve his or her version of the American Dream.