Kirjahaku

This book has been written as an effort to improve patient-outcome. The book is the result of two years researching, structuring, collecting, and writing details around a central subject of our days: digital. Healthcare is as old as mankind and for decades has neither changed nor adopted digital options to a reasonable degree. As in many other spheres of our lives, digital in health has the power to improve many aspects of delivery of healthcare and consequently improve patient's lives. Not only tells the book about the evident, but many use-cases and innovative examples are introduced to the reader. By definition digital interconnects and integrates. Maybe some of the players in healthcare find the idea getting connected harmful to their business model. At least digital means leaving the comfort zone for many. Besides telling about the digital past and present, Digital in Health defines, gives ideas, triggers concepts, and reflects business cases already existing. Digital is far more than a buzzword, after every single one of us is regularly confronted with and many of us are already depending on digital. The word digital already reaches into every corner of our daily life. None of our today's lives could continue to function as it is, without leveraging and using all these digital tools and applications we daily use. In contrast to what we encounter every day, digital in health is lagging far behind the rest of the world. Evidently the most important prerequisite for the development of digital in health is the necessary mindset of protagonists. Digital in Health wants to help pave the way for novel ideas, constantly striving to improve patient-outcome. Joining forces in the constant strive for better health and care, the coauthors have something to say. Each from their professional background and home country. Salil Kallianpur, Gerd Luippold, Christian Milaster, and Anup Soans contributed a lot to the book. India, Germany, and the USA are their home marke

The book Key Account Management in Pharma is powered by more than 45 years of experience in the pharmaceutical industry. Writing was driven by the will to add value to marketeers and managers in this great industry around the world. It might be a good point in time and a valuable idea to develop the traditional pharma business-model further. It is about introducing ways to the change from selling drugs to actively contribute to better healthcare. There is no other place, storing more knowledge and expertise around specific diseases, than the pharmaceutical industry itself. This know-how is waiting to be shared. Key Account Management means cross-functional collaboration. KAM helps to surmount and overcome traditional walls of separation inside the industry. Key Account Management paves the way for cooperation and co-creation of solutions between the relevant industries. In support of constantly striving for better healthcare. In a globalized world, with universal access to information, little variations of markets determined by political will and the design of healthcare delivery are getting less important. Many HCPs are waiting for pharma to play a more active role in the delivery of healthcare. Pharma needs to share their wealth of expertise. KAM is about a lot more than pills. This textbook truly is unique. It is the only textbook about this subject.

Die Pharmaindustrie Wahrnehmung und Reputation der Pharmaindustrie entsprechen keinesfalls den Beitr gen, die diese Industrie f r Lebensqualit t, Lebenserwartung, Genesung oder Verbesserung von Gesundheit leistet. Ihre Reputation wird ihr nicht mal im Ansatz gerecht. Wer hat's gemacht? Die Pharmaindustrie selbst 42 Jahre Pharmaindustrie, mit offenen Augen, in vielen L ndern und aus unterschiedlichen Perspektiven sind in "Pharma Bettlekt re - Erinnerungen f r die Zukunft", verarbeitet. Wer sich mit dieser Industrie, ihren Gepflogenheiten, dem Verw hntsein der handelnden Personen, den Gr nden f r die Ver nderungssperren und ihrer Nicht-Differenzierung auf kurzweilige Art einlassen m chte, ist hier richtig. Selbst im Erscheinungsjahr gibt es noch immer eine Menge Lippenbekenntnisse der Pharmaindustrie, die vom Alltag L gen gestraft werden. Viele Eintrittskarten sind zu buchen, mit denen sich Pharmaunternehmen differenzieren und im Gesundheitswesen unentbehrlich machen k nnten. "Beyond the pill" ist zum Beispiel ein solches, bereits lteres Stichwort, das bis heute darauf wartet, mit Inhalten gef llt zu werden. Wenn da nicht Bedenkentr ger, Ver nderungssperren und das Verstecken hinter regulatorischen Hemmnissen so z he Begleiter w ren. Pharma Bettlekt re ist ein Aufruf an die Pharmaindustrie, sich (endlich) aktiv in die Versorgung von Patienten einzubringen.