Business-to-Business Marketing Communications

Ioannis Rizomyliotis; Kleopatra Konstantoulaki; Ioannis Kostopoulos · ISBN 9783319587820

Julkaistu 2017 Kieli englanti sidottu

Katso tiedot

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand...

Business-to-Business Marketing Communications

Ioannis Rizomyliotis; Kleopatra Konstantoulaki; Ioannis Kostopoulos · ISBN 9783319864747

Julkaistu 2018 Kieli englanti nidottu

Katso tiedot

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand...