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At the age of 26, Warren Buffett founded Buffett Partnership Limited, which lasted from 1956 to 1970. During this time he wrote 33 letters to his small but growing group of partners. These letters chronicle his thoughts, approaches and reflections in the period immediately prior to his Berkshire Hathaway tenure - one that saw an unprecedented record of investing success. This early period was astonishing: in 1968 he beat the Dow by more than 50%. Because Buffett wanted to ensure that his partners understood his process, he wrote letters. In them, he sets out what he termed "ground rules" for investing that remain startlingly relevant today for every type of investor - from beginners to sophisticated pros. Warren Buffett's Ground Rules brings together, for the first time, and with Buffett's blessing, the key investment principles and teachings the letters reveal. Here you will find the basis for Buffett's contrarian diversification strategy, his almost religious celebration of compounding interest and his tactics for bettering market results by at least 10% annually. Quoting extensively and directly from Buffett, equity research expert Jeremy Miller introduces us to the timeless advice the letters contain, demonstrating a set of highly effective investment strategies that continue to resonate today.

Whether you are naming a company, product, service, or even an idea — choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it! You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own.

#1 Globe and Mail Bestseller 2016 Small Business Book Awards -- Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Investitsionnogo guru Uorrena Baffetta mnogie nazyvajut "providtsem". Sam Baffett govorit, chto predskazyvat povedenie rynka bessmyslenno i tolko terpenie, berezhlivost i vernost printsipam pomogut dostich dolgovremennogo uspekha.Takogo pragmatichnogo podkhoda on priderzhivaetsja s momenta organizatsii svoego pervogo tovarischestva Buffett Partnership Limited (BPL) v 1956 g. Imenno togda molodoj Baffett nachal raz v polugodie rassylat partneram pisma, v kotorykh rasskazyval o rezultatakh raboty i podrobno objasnjal svoi metody investirovanija.Baffett ne pishet knig, no ego pisma partneram, sobrannye v etom izdanii, dajut vozmozhnost ponjat obraz myslej i filosofiju investirovanija velikogo predprinimatelja.Avtor - sostavitel knigi investitsionnyj analitik Dzheremi Miller, obediniv pisma po temam, analiziruet istoriju uspekha kompanii BPL s 1956 po 1970 g. - perioda, po priznaniju samogo Baffetta, s samoj vysokoj dokhodnostju, kotoruju on kogda-libo poluchal."Nash biznes - eto otlichnye pokupki, a ne vydajuschiesja prodazhi".OsobennostiV knige vpervye predstavlena podborka pisem Uorrena Baffetta partneram. Eto svoego roda letopis ego predstavlenij, podkhodov i razmyshlenij v period do priobretenija bolee izvestnoj publike kompanii Berkshire Hathaway.Khotja pisma i soderzhat slozhnyj analiz, kotoryj dolzhen privlekat opytnykh professionalov, oni fakticheski javljajutsja vvodnym kursom po investirovaniju.V knige vy najdete podrobnyj analiz takikh bazovykh printsipov Baffetta, kak strategija diversifikatsii protiv tendentsii, pochti religioznoe pochitanie slozhnogo protsenta i protsess konservativnogo (v protivoves traditsionnomu) prinjatija reshenij. Takzhe zdes izlozheny metody investirovanija v "nedootsenennye aktsii", "sobytijnye aktsii" i "kontrolirujuschie aktsii", tri printsipialnykh "metoda upravlenija", kotorye so vremenem prevratilis v vazhnye podkhody.Kniga budet odinakovo interesna novichkam v investirovanii i opytnym professionalam.