Kirjahaku

Willis' almost total textbook analysis of today's newspaper makes Surviving in the Newspaper Business precisely what it claims to be: `A how-to guide to newspaper management in the 1980s and beyond . . . a set of unified principles for successful management.' It explains the supervision and organization of each department and stresses the importance of keeping the paper responsive to the needs of its readers, advertisers and, somewhat surprisingly, even its employees. Willis talks about advertising, circulation and marketing strategies and how to deal with competition from TV, the suburban weeklies and labor unions. He looks at `the editor as a people manager,' something that more than one tradition-bound editor has been unable to do for himself. The book has sample budgets and organizational charts and even a discussion of the relative merits of adult vs. youth carriers. Newspaper Research Journal Professor Jim Willis' book is a nicely condensed overview of the newspaper as a business. Though it is aimed at journalism students enrolled in newspaper management classes, it is also worthwhile reading for the curious reporter or copy editor who knows little about how newspapers make and spend money. . . . The book is sprinkled with good, common sense about balancing newspapers as a business against newspapering as good journalism. Professor Willis makes a gallant attempt to make sure students understand that though the newspaper must make a profit to survive, it will never truly excel unless it produces a good news-editorial product. ASNE BulletinSurviving in the Newspaper Business is a how-to-do-it guide to newspaper management for the 1980s and beyond. It presents a set of unified principles for successful management and exposes the student to the primary mission of the newspaper: to deliver a quality product to the depth and breadth of the marketplace. Stressing the importance of the total newspaper concept, Willis portrays the successful newspaper as integrated internally among departments and externally with its readership and advertisers. In addition, he analyzes the newspaper's industrial environment, discusses management survival strategies, considers business and finance plans, and assesses organizational behavior in the newsroom. Included are a series of hands-on case studies offering further insights into topics discussed.

A necessity for the professional journalist's library, Journalism: State of the Art will prove a valuable resource for the student journalist as well. This book summarizes some 200 media studies many from the most prestigious journal in the trade, Journalism Quarterly. In a paraphrased-synthesis format, and using informal terms, the author arranges some of the most interesting studies of the 1980s into eight subject headings including: Ethics Law, and the Journalist; Advertising in the 1980s; Polling and Precision Journalism; and Predictors of Readership and Viewship. For many years there has been a gap between media researchers and the practicing journalist. Published research about journalism as a discipline may receive attention in the classroom but seldom gets in the newsroom. Viewing the gap between the researcher and practitioner, Willis offers comments from both sides. He surveys nearly 150 news executives on media research and gives an insightful look at what factors cause readers or viewers to pay attention to the news media. From trends in the industry to types of audiences, Journalism: State of the Art uses practical research studies presented in an accessible style. Offering the most current data available on media research, this book will prove a great instructional as well as reference tool. It is a must for college journalists, working press, and media marketers.

This book looks at the news media's portrayal of reality and seeks answers as to why this portrayal often falls short of reality itself. Jim Willis examines the factors that contribute to the journalist's often faulty perception of reality, factors that are beyond the immediate control of the reporter: errant sources, competitive influences, the embedding process of storytelling, marketing's influence on the news, and the structure of news stories. The book stresses that the reporting process is more difficult than most critics and reporters realize, and points out that the best reporters are those who will take time to recognize challenges and work to overcome them. Ideal as a supplementary text for advanced courses in reporting, The Shadow World focuses on the complexities of good reporting. It studies the challenges that face today's journalist and provides practical guidance for the novice reporter.Studying actual reporting cases, Willis discusses the difference between seeking accuracy and seeking truth in journalism. He examines state-of-the-art methods of good reporting and stresses the need for specializing, remembering the larger truth, treating rumors as rumors, and following appropriate role models. A useful guide discussing the full range of philosophical, theoretical, and practical considerations influencing the reporter, The Shadow World will be a valuable resource for the student of journalism.

This text examines the startling and rapidly changing developments in media technology, especially as they affect journalism and the news media. We now stand at the threshold of a revolution in the news and entertainment media, and those media as we know them today may soon cease to exist. Whereas it had always been a simple matter to distinguish between newspapers, broadcast television, cable television, motion pictures, telephones, and computers, those distinctions are quickly blurring as a new universal media looms on the horizon. Here Jim Willis examines the new multimedia--and the concept of turbonews--and how journalism, the news media, and our lifestyles will be changed forever.

The start of the 1990s saw the fall of the Berlin Wall and the reunification of Germany into one new nation that would be a formidable economic force around the world. But to many Americans educated by the news and entertainment media, the image of Germany remained a holdover from World War II and the Holocaust. When the American media were not presenting an outdated, jackbooted view of Germany, they were portraying it as a country epitomizing the world's Communist/Capitalist struggle. For three decades the American news and entertainment media presented the image of Germany as being a country hopelessly divided. Now they were faced with a new country and a new set of images to deal with just as Germany exerts itself more powerfully than ever on the world economic scene.How much attention has this new Germany received in the American media, and how accurate are the new portrayals? Have the media images changed during the 1990s and, if so, how much and in what direction? Willis examines these issues as well as the status of international news in the American media. The result is a book of great interest to scholars, researchers, and students involved with the mass media, contemporary affairs, and European Studies.

Willis examines the many orientations and perspectives of reporters that gather and present the news of the day. Debunking the notion that there are limited perspectives journalists may use, Willis examines up to 15 different orientations that reporters bring to their work. These perspectives run the gamut, from the traditional approach of distancing oneself completely from events and people involved to becoming part of the story's fabric to ascertain the story's true essence.Willis also suggests that, for many stories, it is wholly appropriate for journalists to feel what a non-professional would experience at such an event, and to allow those emotions to fuel the reporting and writing of the story. Several examples are discussed in detail, including the coverage of the bombing of the Alfred P. Murrah Federal Building in Oklahoma City on April 19, 1995, and the terrorist attacks of September 11, 2001.

Willis examines the many orientations and perspectives of reporters that gather and present the news of the day. Debunking the notion that there are limited perspectives journalists may use, Willis examines up to 15 different orientations that reporters bring to their work. These perspectives run the gamut, from the traditional approach of distancing oneself completely from events and people involved to becoming part of the story's fabric to ascertain the story's true essence.Willis also suggests that, for many stories, it is wholly appropriate for journalists to feel what a non-professional would experience at such an event, and to allow those emotions to fuel the reporting and writing of the story. Several examples are discussed in detail, including the coverage of the bombing of the Alfred P. Murrah Federal Building in Oklahoma City on April 19, 1995, and the terrorist attacks of September 11, 2001.

In a postmodern age where the media's depictions of reality serve as stand-ins for the real thing for so many Americans, how much government policy is being made on the basis of those mediated realities and on the public reaction to them? When those mediated depictions deviate from the truth of the actual situation, how serious a situation is that? Time and again, both anecdotal evidence and scientific research seem to confirm that the news media often influence government action. At the least, they speed up policy making that would otherwise take a slower, more reasoned course. Sometimes the media serve as the communication link among world leaders who may be ideological enemies. Because of the enduring popularity of television news, government leaders monitor the networks' story selections and track public opinion trends generated by interviews done in these stories. These then become the substance of proposed legislation and/or executive action, as politicians strive to prove themselves able listeners to the heartland of America and also prove themselves worthy of re-election. This book examines many specific events that show how major news operations either painted a truthful or distorted picture of national and international events, and how governmental leaders responded following those representations.

From the launching of America's first newspaper to YouTube's latest phone-videoed crime, the media has always been guilty of indulging America's obsession with controversy. This encyclopedia covers 100 events in world history from the 17th century to the present—moments that alone were major and minor, but ones that exploded in the public eye when the media stepped in. Topics covered include yellow journalism, the War of the Worlds radio broadcast, the Kennedy-Nixon debates, JFK's assassination, the Pentagon papers, and Hurricane Katrina. These are events that changed the way the media is used—not just as a tool for spreading knowledge, but as a way of shaping and influencing the opinions and reactions of America's citizens. Thanks to the media's representations of these events, history has been changed forever. From classified military plans that leaked out to the public to the first televised presidential debates to the current military tortures caught on tape, 100 Media Moments That Changed America will demonstrate not only an ever-evolving system of news reporting, but also the ways in which historical events have ignited the media to mold news in a way that resonates with America's public. This must-have reference work is ideal for journalism and history majors, as well as for interested general readers.Chapters are in chronological order, beginning with the 17th century. Each chapter starts with a brief introduction, followed by media event entries from that decade. Each entry explains the moment, and then delivers specific details regarding how the media covered the event, America's response to the coverage, and how the media changed history.

This compelling book describes how everyday people courageously survived under repressive Communist regimes until the voices and actions of rebellious individuals resulted in the fall of the Iron Curtain in Europe.Part of Greenwood's Daily Life through History series, Daily Life behind the Iron Curtain enables today's generations to understand what it was like for those living in Eastern Europe during the Cold War, particularly the period from 1961 to 1989, the era during which these people—East Germans in particular—lived in the imposing shadow of the Berlin Wall.An introductory chapter discusses the Russian Revolution, the end of World War II, and the establishment of the Socialist state, clarifying the reasons for the construction of the Berlin Wall. Many historical anecdotes bring these past experiences to life, covering all aspects of life behind the Iron Curtain, including separation of families and the effects on family life, diet, rationing, media, clothing and trends, strict travel restrictions, defection attempts, and the evolving political climate. The final chapter describes Eastern Europe after the fall of the Berlin wall and the slow assimilation of East into West, and examines Europe after Communism.

This book looks at daily life during a pivotal decade in American history: the 1960s. It covers the Vietnam War and the civil rights movement as well as counterculture and protest movements.The 1960s saw the assassination of a popular president; a confusing and unpopular war that claimed the lives of thousands of American combatants; the passage of a national civil rights act that mandated equal rights across all races; countless violent exchanges among Americans with polarized views on the Vietnam War and civil rights; and through it all, the rise of a counterculture movement that challenged long-established American social and cultural traditions. Daily Life in the 1960s Counterculture looks at the 1960s from the perspective of Americans who, despite their best efforts to live normal lives, could not escape the tension, conflict, and controversy that surrounded them. The war and the violence associated with protests of it came at great personal cost to many American families. This book looks those social and cultural changes, examining such topics as the sexual revolution; recreational drug culture; the roles of film, television, and music; and more.

Its handy size, comprehensive content, 100 photographs, additional resources chapter as well as a search-friendly index make The Religion Book a must-have reference for the introductory study of religion and a beacon for every reader who seeks his or her own holy grail. Containing five hundred-plus pages Willis explores 300 key religious figures, prophets, deities, places, and scriptures that play important roles in the major religions of the world. Willis respectfully explains terms and concepts as they relate to their respective belief systems.

Sifting through the historical and archaeological evidence, Ancient Gods: Lost Histories, Hidden Truths, and the Conspiracy of Silence by Jim Wills probes the myths, stories, history and facts of ancient civilisations, lost technologies, past catastrophes, archetypical astronauts and bygone religions to tease out the truth of our distant past and modern existence.

Black Holes. Dark Energy. Dark Matter. Entanglement Theory. Quantum Physics. Modern science estimates dark energy permeates roughly 68% of the universe. Dark matter makes up another 27%, leaving the 'normal' matter visible to humans at less than 5% of the cosmos around us. String Theory and Membrane Theory both suggest that parallel dimensions very probably exist. Quantum Entanglement Theory shows two objects connected despite being large distances apart. What does the universe hold-and hide? Where do we come from and where are we headed? Can science explain psychic and supernatural phenomena?

What remains of past inhabitants of the jungles, lost cities, underground and underwater structures and their civilizations? The reminders of the Ancients are everywhere. They are preserved in remnants in archaeology. They are found in stories from mythology. Who were these people? Aliens, humans, or myths? How did they rise, fall, and will they rise again? From pyramids and underground bunkers to watery graves and ancient astronauts, Lost Civilizations explores the archaeological evidence left behind by more than 70 of these ancient civilizations.