Kirjahaku

A world of 9 billion people by mid-century will demand fundamental changes in our mindsets, behaviors, cultures, and overarching paradigm. Just as our species broke the Sound Barrier during the 1940s and 1950s, a new breed of innovator, entrepreneur, and investor is lining up to break the Sustainability Barrier. In this book, John Elkington introduces the Zeronauts – a new breed of innovator, determined to drive problems such as carbon, waste, toxics, and poverty to zero – as well as creating the first Zeronaut Roll of Honor, spotlighting 50 pioneers in the field of zero. Zeronauts are innovating in an astonishing range of areas, tackling hugely diverse economic, social, environmental, and governance challenges. To give a sense of progress to date, we zero in on five key challenges (the 5Ps): population growth, pandemics, poverty, pollution, and proliferation. The power of zero has been trumpeted, notably in relation to zero defects. This book spotlights key lessons learned in the field of total quality management – and introduces a five-stage "Pathways to Zero" model, running through from the Eureka! discovery moment to the point where a new way of doing things becomes endemic in the economy. In order to move from incremental to transformative change, we must embrace wider framings, deeper insights, higher targets, and longer time scales. This book investigates some ways in which leading Zeronauts are pushing change in relevant directions, with cases drawn from a spectrum of human activity – from water profligacy to human genital mutilation. If we learn from these pioneers, the twenty-first century could be our best yet.

Speaking Tomorrow's Truth to PowerSustainability is going mainstream-but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contrast, we see growing adoption of greener practices, but where did these ideas come from-and where are the linked movements headed? Drawing on a half century of experience since the early seventies, "Godfather of Sustainability" John Elkington explains how a series of societal pressure waves have helped to transform business, markets, and, ultimately, capitalism. He explains how he came to "tickle" the human sharks of the corporate world, encouraging them to embrace once-unthinkable ways of addressing new social, economic, environmental, and governance priorities.John's candid memoir tracks his colorful journey through youthful misadventures and inspirations to his pioneering work making business sense of sustainability. Written in a knowledgeable, thoughtful, and humorous voice, this witness statement explains-and criticizes-progress to date before sketching a manifesto for those determined to make the global economy more responsible, more resilient, and, crucially, more regenerative.

Cannibals with Forks passionately demonstrates how all businesses can and must help society achieve the three inter-linked goals of economic prosperity,environmental protection and social equity, issues which are already at the top of the corporate agenda.

"If capitalism survives, which its behavior at the outset of the 21st century make a matter of doubt, John Elkington will have been one of the contributors to its deserving to do so. Against all the odds, the optimism which imbues this lively and challenging book could be made reality - but only if its lessons are learnt." SIR GEOFFREY CHANDLER, Chair, Amnesty International UK Business Group, 1991-2001 "John is simply the field's maestro of incisive and enlightening metaphors - listen for the 'pings' going off in people's heads as they read this, his latest book." SIMON ZADEK, author of The Civil Corporation; Chair, Institute of Social and Ethical Accountability, UK "Is this book in your boardroom, your CEO's briefcase - or better yet, on his/her bedside table? In the search for reliable indicators of sustainability, the presence of The Chrysalis Economy in such places may prove to be a lead indicator suggesting how well your company or organisation is preparing to face the 21st century challenge of turning sustainability from prattle into practice. John Elkington's visionary but practical guide will help many business leaders make sense of sustainability. A book to steer by." RALPH HALLO, President, European Environmental Bureau, Belgium "John Elkington's newest work, The Chrysalis Economy, offers breath-taking insight into the most important trends of our new century and their implications for business and society. A thinker of extraordinary creativity and depth, he once again demonstrates why leaders all over the world turn to him as advisor and guide." ROBERT KINLOCH MASSIE, Executive Director, Coalition for Environmentally Responsible Economies (CERES), USA "The Chrysalis Economy is just what my generation has been waiting for: a how-to manual on creating companies we would feel proud to work for. One compelling reason why CEOs and other corporate leaders should listen: the next generation of leaders won't work for you unless you do." AMY MIDDELBURG, Sustainability Program Manager, PricewaterhouseCoopers, and Co-Founder, CSR Chicks, UK. "The Chrysalis Economy leaps to the top of the list of 'must-read' books for CEOs and other business leaders of today...John Elkington not only captures the tumultuous changes under way at the global intersection of business and society, but also provides a structure to understand it..." JOHN PRESTBO, Editor, Dow Jomes Indexes, USA

A world of 9 billion people by mid-century will demand fundamental changes in our mindsets, behaviors, cultures, and overarching paradigm. Just as our species broke the Sound Barrier during the 1940s and 1950s, a new breed of innovator, entrepreneur, and investor is lining up to break the Sustainability Barrier. In this book, John Elkington introduces the Zeronauts – a new breed of innovator, determined to drive problems such as carbon, waste, toxics, and poverty to zero – as well as creating the first Zeronaut Roll of Honor, spotlighting 50 pioneers in the field of zero. Zeronauts are innovating in an astonishing range of areas, tackling hugely diverse economic, social, environmental, and governance challenges. To give a sense of progress to date, we zero in on five key challenges (the 5Ps): population growth, pandemics, poverty, pollution, and proliferation. The power of zero has been trumpeted, notably in relation to zero defects. This book spotlights key lessons learned in the field of total quality management – and introduces a five-stage "Pathways to Zero" model, running through from the Eureka! discovery moment to the point where a new way of doing things becomes endemic in the economy. In order to move from incremental to transformative change, we must embrace wider framings, deeper insights, higher targets, and longer time scales. This book investigates some ways in which leading Zeronauts are pushing change in relevant directions, with cases drawn from a spectrum of human activity – from water profligacy to human genital mutilation. If we learn from these pioneers, the twenty-first century could be our best yet.

The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.

Originally published in 1988. Europeans want a better environment. Increasingly, too, they are demanding the products, services, legislation and policies that will provide it. Green Pages reveals what Europe’s environmentalists plan to do next and how environmental pressures will threaten major markets – and at the same time opens up new opportunities for business, investment and employment. Green Pages is a fantastic reference source for green enterprise, and will be of interest to students of environmental economics.

Originally published in 1988. Europeans want a better environment. Increasingly, too, they are demanding the products, services, legislation and policies that will provide it. Green Pages reveals what Europe’s environmentalists plan to do next and how environmental pressures will threaten major markets – and at the same time opens up new opportunities for business, investment and employment. Green Pages is a fantastic reference source for green enterprise, and will be of interest to students of environmental economics.

Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work. Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world. By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them. Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define.

When the global economy and world order become uncertain, where do we look for a sense of where things are heading? Can the World Be Wrong? lays out a compelling case for looking to long-term trends in global public opinion to help predict the future. Written by a pioneer of global polling, the book is provocatively illustrated by decade-long public opinion trends across 20 countries, on subjects ranging from geopolitics, globalization, the economy, the role of companies and the UN, to changing consumer trends and the future of democracy in the 21st century. Doug Miller, the founder and Chairman of the global research consultancy GlobeScan Inc., offers 30 never-before-released global opinion polls that inform this exposé of where the world may be headed. This essentially optimistic book delivers a fascinating briefing on below-the-radar trends that business leaders and policy-makers follow closely and thoughtful citizens need to understand. Miller brings his topics alive with behind-the-scenes looks at the World Economic Forum in Davos, the World Social Forum in Porto Alegre (Brazil), the International Business Leaders Forum in London, the United Nations Headquarters in New York, the White House, and boardrooms around the world. Can the World be Wrong? reveals what we really think of our leaders, businesses and policy-makers, and what this might all say about where we're headed in the 21st century. The book is essential reading for leaders, managers, policy-makers and researchers seeking to understand the power of global opinion and the implications it may have.

When the global economy and world order become uncertain, where do we look for a sense of where things are heading? Can the World Be Wrong? lays out a compelling case for looking to long-term trends in global public opinion to help predict the future. Written by a pioneer of global polling, the book is provocatively illustrated by decade-long public opinion trends across 20 countries, on subjects ranging from geopolitics, globalization, the economy, the role of companies and the UN, to changing consumer trends and the future of democracy in the 21st century. Doug Miller, the founder and Chairman of the global research consultancy GlobeScan Inc., offers 30 never-before-released global opinion polls that inform this exposé of where the world may be headed. This essentially optimistic book delivers a fascinating briefing on below-the-radar trends that business leaders and policy-makers follow closely and thoughtful citizens need to understand. Miller brings his topics alive with behind-the-scenes looks at the World Economic Forum in Davos, the World Social Forum in Porto Alegre (Brazil), the International Business Leaders Forum in London, the United Nations Headquarters in New York, the White House, and boardrooms around the world. Can the World be Wrong? reveals what we really think of our leaders, businesses and policy-makers, and what this might all say about where we're headed in the 21st century. The book is essential reading for leaders, managers, policy-makers and researchers seeking to understand the power of global opinion and the implications it may have.

Now completely updated, Making Sustainability Work is the bible for applying real metrics and best practices to the often - nebulous realm of business sustainability. Mark Epstein and Adriana Rejc Buhovac provide concrete tools for measuring and increasing social and environmental impacts in a manner that businesses can understand and put to real use.