Kirjahaku

In Virginia Woolf's life, writing was the activity that mattered more than anything else: she would not have survived without it. She was her own publisher and had an unusual degree of control over her own work. This enabled her to pursue a career of extraordinary experimentation and inventiveness. It has never been sufficiently stressed that every one of her books was quite different in technique from every other. John Mepham argues that she never settled on one way of writing because she never settled on one view of life. Her purposes as a writer constantly changed. Mepham tells the story of her career as a series of choices and experiments, always grounded in specific historical contexts.

In nearly every profession, business and trade there are two expertise that are a prerequisite to success - SALESMANSHIP and ADVERTISING. You will find it difficult to think of a business where this is not so. Therefore, every business person must have a sound knowledge of both of those activities to stand a chance of achieving real success.The objective of this book is to put before the reader a sound knowledge of both of those subjects and includes many real life examples from my business career. It is not a typical textbook; it is a practical book with the aim of being of immediate use to the reader. That is, he or she will find many tips and ideas that can immediately be used in the marketplace and, thus, of instant benefit in their everyday working life. There are six chapters on salesmanship which include those headed: Into Action - the Essentials; Real Situations and How to Answer Those Unanswerable Questions. There are nine chapters on advertising which include those headed: Selecting and Using the Media; On Drafting of Advertisements and Ideas and Their Creation and Use.Those chapter headings will show that the message is of action and the reader will, whether an established business person or a youngster starting a career, be encouraged to seek new angles to exploit in their everyday working life. The motive behind the actions suggested in this book is from my personal motto - NOTHING HAPPENS UNLESS YOU MAKE IT. The energy created by reading this book and by putting new ideas into your daily work will mean that you will be looking out on new world - one full of opportunities that you never thought existed. The book will impress upon you that only one person can help you up the ladder of success and that is YOU.John Mepham

HOW TO ANSWER DIFFICULT QUESTIONS WHEN SELLING Dictionary definitions of negotiating include conferring with others for the purpose of arranging a decision by mutual consent. That follows that negotiating entails the asking and answering of questions relating to the matter in hand. Negotiating may, on the face of it, seem a gentlemanly occupation which only on rare occasions becomes unpleasantly combative. However, beneath the veneer of respectability the real bargaining war takes place. Each combatant has the deep desire to win as his/her living depends on their own skill. It follows that each negotiator is struggling to obtain an advantage and from that desire the unpleasant combative elements spring; the battle of words becomes a surfeit of questios and answers. Of course, as the battle rages the gentlemanly element subsides and eacd negotiator tries to gain an advantage by asking loaded - sometime unpleasant - questions. Those questions are endeavouring to elicit answers that contain information that will help the questioner; the opponent is on guard and must think up (compose) an answer without giving any help to the questioner. Thereby hangs the tail of often having to reply to a question which it is impossible to do without betraying a secret. The Achillies Heel of negotiating The purpose of this book is to show how to safely tackle those difficult questions and, therefore, not to condemned out of one s own mouth. That is one of the main principles that govern negotiating - giving a full and reasonable answer to a grim question and appearing to be full control. This is a book that will immediately help you in negotiating situations. It is an action this day book - not a dull textbook. JOHN MEPHAM

Does luck assist a business more than all the planning and hard work undertaken by the owner/s? Can all that hard work be swept aside by a fortuitous element which may have been more beneficial to the growth and wellbeing of the enterprise than all that planning and hard work? Maybe - but who really knows? Luck must be acknowledged as one factor that helps an individual along. But why does it suddenly appear to help some persons but not others? So, humans have to face both good and back luck - or, perhaps just ordinary life with no ups or downs. That is true life.The Collinsworth family are a remarkable tough and determined family who battle against all the odds to keep their struggling and nearly bankrupt fishing business as a family business. The family face all the slings and arrows of outrageous fortune - and survive with one extraordinary stroke of luck at a vital time. They fought a recession, a traitor in the family, one member of the family going to prison, crooks who consistently tried to bankrupt them, et al - despite all those grim problems the business became one of the largest fleets along the east coast of England. Was that "extraordinary stroke of luck" their salvation? YOU READ, YOU DECIDE.