Kirjahaku

Consumers in eighteenth-century England were firmly embedded in an expanding world of goods, one that incorporated a range of novel foods (tobacco, chocolate, coffee, and tea) and new supplies of more established commodities, including sugar, spices, and dried fruits. Much has been written about the attraction of these goods, which went from being novelties or expensive luxuries in the mid-seventeenth century to central elements of the British diet a century or so later. They have been linked to the rise of Britain as a commercial and imperial power, whilst their consumption is seen as transforming many aspects of British society and culture, from mealtimes to gender identity. Despite this huge significance to ideas of consumer change, we know remarkably little about the everyday processes through which groceries were sold, bought, and consumed. In tracing the lines of supply that carried groceries from merchants to consumers, Sugar and Spice reveals not only how changes in retailing and shopping were central to the broader transformation of consumption and consumer practices, but also questions established ideas about the motivations underpinning consumer choices. It demonstrates the dynamic nature of eighteenth-century retailing; the importance of advertisements in promoting sales and shaping consumer perceptions, and the role of groceries in making shopping an everyday activity. At the same time, it shows how both retailers and their customers were influenced by the practicalities and pleasures of consumption. They were active agents in consumer change, shaping their own practices rather than caught up in a single socially-inclusive cultural project such as politeness or respectability.

Consumers in eighteenth-century England were firmly embedded in an expanding world of goods, one that incorporated a range of novel foods (tobacco, chocolate, coffee, and tea) and new supplies of more established commodities, including sugar, spices, and dried fruits. Much has been written about the attraction of these goods, which went from being novelties or expensive luxuries in the mid-seventeenth century to central elements of the British diet a century or so later. They have been linked to the rise of Britain as a commercial and imperial power, whilst their consumption is seen as transforming many aspects of British society and culture, from mealtimes to gender identity. Despite this huge significance to ideas of consumer change, we know remarkably little about the everyday processes through which groceries were sold, bought, and consumed. In tracing the lines of supply that carried groceries from merchants to consumers, Sugar and Spice reveals how changes in retailing and shopping were central to the broader transformation of consumption and consumer practices, but also questions established ideas about the motivations underpinning consumer choices. It demonstrates the dynamic nature of eighteenth-century retailing; the importance of advertisements in promoting sales and shaping consumer perceptions, and the role of groceries in making shopping an everyday activity. At the same time, it shows how both retailers and their customers were influenced by the practicalities and pleasures of consumption. They were active agents in consumer change, shaping their own practices rather than caught up in a single socially-inclusive cultural project such as politeness or respectability.

In 1961, Viv Nicholson, a Yorkshire housewife, won £152,319 on the Pools. Asked what she would do with the money, her answer was simple: ‘I’m going to spend, spend, spend!’ The speed with which she got through the money – buying sports cars, furs and jewellery, and getting through five husbands – before spiralling downwards through alcoholism and bankruptcy, is often seen as a modern parable about the evils of consumerism. Yet what is it that makes us a nation of shoppers? How did the high street originate? What and where was the very first shop? What is the role of the supermarket and how has it affected the way we buy? All these questions and more are answered in Jon Stobart’s fascinating new book on the history of shopping, from the Middle Ages to the present day. Delving into the history of Britons as shoppers, Spend, Spend, Spend is a must-read for all self-confessed shopaholics.

Country houses were grand statements of power and status, but they were also places where people lived. This book traces the changes in layout, the new technologies, and the innovations in furniture that made them more convenient and comfortable. It argues that these material changes were just one aspect of comfort in the country house: feeling comfortable was just as important as being comfortable. Achieving this involved the comfort and solace to be found in daily routines, religious faith and, above all, relationships with family and friends. Such emotional comforts, and the attachment to things and places that embodied and memorialized them, made country houses into homes.

Country houses were grand statements of power and status, but they were also places where people lived. This book traces the changes in layout, the new technologies, and the innovations in furniture that made them more convenient and comfortable. It argues that these material changes were just one aspect of comfort in the country house: feeling comfortable was just as important as being comfortable. Achieving this involved the comfort and solace to be found in daily routines, religious faith and, above all, relationships with family and friends. Such emotional comforts, and the attachment to things and places that embodied and memorialized them, made country houses into homes.

An innovative approach in the field of material culture and consumption studies, Life in the Georgian Parsonage looks at the houses, consumption and lifestyle of Church of England clergy in the long 18th century, linking moral debates and popular representations of the clergy to the material culture of their houses and their motivations as consumers. By focusing on ethical and moral dimensions of consumer practices, it challenges established readings of consumption in the long 18th century as an essentially secular process in which goods were markers of wealth, status and taste, by bringing the clergyman into the frame – their lives, their habits and their homes. Cross-disciplinary in its approach, combining material culture and religious and social history and sitting at the intersection of these fields, Life in the Georgian Parsonage fills a significant gap, enhancing in important ways our knowledge of this group as a crucial but understudied set of 18th-century consumers, while also contributing to understanding the parish clergy of England in the context of 18th-century society and culture. Bringing together a wide range of source material – from probate inventories to personal account books, satirical prints to sermons, diaries to designs for parsonages – the author reconstructs the material lives and household arrangements of the Georgian clergy in glorious detail. Examining the parish clergy over this period of profound social and religious change through the lens of consumption, and consumption through the lives of these clergymen, has a transformative impact both on these areas of enquiry and on our understanding of English society in the 18th century.

An innovative approach in the field of material culture and consumption studies, Life in the Georgian Parsonage looks at the houses, consumption and lifestyle of Church of England clergy in the long 18th century, linking moral debates and popular representations of the clergy to the material culture of their houses and their motivations as consumers. By focusing on ethical and moral dimensions of consumer practices, it challenges established readings of consumption in the long 18th century as an essentially secular process in which goods were markers of wealth, status and taste, by bringing the clergyman into the frame – their lives, their habits and their homes. Cross-disciplinary in its approach, combining material culture and religious and social history and sitting at the intersection of these fields, Life in the Georgian Parsonage fills a significant gap, enhancing in important ways our knowledge of this group as a crucial but understudied set of 18th-century consumers, while also contributing to understanding the parish clergy of England in the context of 18th-century society and culture. Bringing together a wide range of source material – from probate inventories to personal account books, satirical prints to sermons, diaries to designs for parsonages – the author reconstructs the material lives and household arrangements of the Georgian clergy in glorious detail. Examining the parish clergy over this period of profound social and religious change through the lens of consumption, and consumption through the lives of these clergymen, has a transformative impact both on these areas of enquiry and on our understanding of English society in the 18th century.