Kirjahaku

An insider's journey inside the world of journalism offers a perceptive glimpse at its most important institutions and individuals in a collection of essays, profiles, and articles that addresses the struggle between ideals and the business of news, the moral ambiguity of the "media personality" phenomenon, media consolidation, the impact of the Internet, and other key topics. Reprint.

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen." -San Francisco Chronicle Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.

Ted Turner revolutionized television. Foreseeing cable's potential in its infancy, he parlayed a tiny UHF station in Atlanta into a national superstation, invented CNN, and transformed sports teams and the MGM film library into lucrative programming. Ken Auletta, the most respected media journalist in America, enjoyed unparalleled access to the outspoken and defiant Turner in writing this book (named one of BusinessWeek's Top Ten Books of 2004), capturing the visionary businessman as he built—and lost—his improbable empire.

What happened to network television in the 1980s? How did CBS, NBC, and ABC lose a third of their audience and more than half of their annual profits?Ken Auletta, author of Greed and Glory on Wall Street, tells the gripping story of the decline of the networks in this epically scaled work of journalism. He chronicles the takeovers and executive coups that turned ABC and NBC into assets of two mega-corporations and CBS into the fiefdom of one man, Larry Tisch, whose obsession with the bottom line could be both bracing and appalling.Auletta takes us inside the CBS newsroom on the night that Dan Rather went off-camera for six deadly minutes; into the screening rooms where NBC programming wunderkind Brandon Tartikoff watched two of his brightest prospects for new series thud disastrously to earth; and into the boardrooms where the three networks were trying to decide whether television is a public trust or a cash cow.Rich in anecdote and gossip, scalpel-sharp in its perceptions, Three Blind Mice chronicles a revolution in American business and popular culture, one that is changing the world on both sides of the television screen. "Three Blind Mice may be the most thorough probe ever into how the TV industry works." -- Newsweek"This is one of the best books on television. Maybe the best."-- Dallas Morning News"The book's fascination and fun lie in the detail -- Mr. Auletta's extraordinary access to the principal players, his eye for color, ear for anecdote and reporter's instinct for conflict." -- Wall Street Journal"It's a tour de force of reporting" -- Business Week

Reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google’s founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined. Auletta goes inside Google’s closed-door meetings, introducing Google’s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with – and against – them. In Googled, the reader discovers the ‘secret sauce’ of the company's success and why the worlds of ‘new’ and ‘old’ media often communicate as if residents of different planets. It may send chills down traditionalists’ spines, but it’s a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine. Googled is candid, objective and authoritative. Crucially, it’s not just a history or reportage: it’s ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.