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Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher. This series offers essential insights into the worlds of investing and finance. Over the course of nearly two centuries, the innovations, mistakes, and scandals of different market participants have played an important role in shaping today's financial markets. Now, in 100 Minds That Made the Market, Ken Fisher delivers cameo biographies of these pioneers of American financial history. From Joe Kennedy's "sexcapades" to Jesse Livermore's suicide, this book details the drama, the dirt, and the financial principles of an amazingly inventive group of financial minds. Fisher digs deep to uncover the careers, personal lives, and contributions of these individuals, and leads you through the lessons that can be learned from each one. Here you have 100 of the best teachers -- some you already know, some you will feel you know, and some you may not have previously discovered -- whose experiences will undoubtedly enhance your understanding of the markets. With a few pages dedicated to each person, 100 Minds That Made the Market quickly captures the essence of the people and ideas that have influenced the evolution of the financial industry.

Legendary money manager Ken Fisher outlines the most common—and costly—mistakes investors make. Small cap stocks are best for all time. Bunk!A trade deficit is bad for markets. Bunk!Stocks can't rise on high unemployment. Bunk! Many investors think they are safest following widely accepted Wall Street wisdom—but much of Wall Street wisdom isn't so wise. In fact, it can be costly bunk. In Debunkery: Learn It, Do It, and Profit From It—Seeing Through Wall Street's Money-Killing Myths, Ken Fisher—named one of the 30 most influential individuals of the last three decades by Investment Advisor magazine—details why so many investors fail to get the long-term results they desire. The short answer is many investors fail to question if what they believe is true—and are therefore blinded by tradition, biases, ideology, or any number of cognitive errors. Your goal as an investor shouldn't be to be error-free—that's impossible. Rather, to be more successful, you should aim to lower your error rate. Debunkery gets you started by debunking 50 common myths—but that's just the beginning. It also gives you the tools you need to continue to do your own debunkery for the rest of your investing career.

Legendary money manager Ken Fisher outlines the most common—and costly—mistakes investors make. Small cap stocks are best for all time. Bunk!A trade deficit is bad for markets. Bunk!Stocks can't rise on high unemployment. Bunk! Many investors think they are safest following widely accepted Wall Street wisdom—but much of Wall Street wisdom isn't so wise. In fact, it can be costly bunk. In Debunkery: Learn It, Do It, and Profit From It—Seeing Through Wall Street's Money-Killing Myths, Ken Fisher—named one of the 30 most influential individuals of the last three decades by Investment Advisor magazine—details why so many investors fail to get the long-term results they desire. The short answer is many investors fail to question if what they believe is true—and are therefore blinded by tradition, biases, ideology, or any number of cognitive errors. Your goal as an investor shouldn't be to be error-free—that's impossible. Rather, to be more successful, you should aim to lower your error rate. Debunkery gets you started by debunking 50 common myths—but that's just the beginning. It also gives you the tools you need to continue to do your own debunkery for the rest of your investing career.

Sir John Templeton, legendary investor, was famous for saying, "The four most dangerous words in investing are, 'This time it's different.'" He knew that though history doesn't repeat, not exactly, history is an excellent guide for investors. In Markets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn't Different, long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors' memories fail them—and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly—and learn to make fewer errors—by understanding just a bit of investing past.

Exposes the truth about common investing myths and misconceptions and shows you how the truth shall set you free—to reap greater long-term and short-term gains Everybody knows that a strong dollar equals a strong economy, bonds are safer than stocks, gold is a safe investment and that high PEs signal high risk...right? While such "common-sense" rules of thumb may work for a time as investment strategies, as New York Times and Wall Street Journal bestselling author, Ken Fisher, vividly demonstrates in this wise, informative, wholly entertaining new book, they'll always let you down in the long run. Ken exposes some of the most common—and deadly—myths investors swear by, and he demonstrates why the rules-of-thumb approach to investing may be robbing you of the kinds returns you hope for. Dubbed by Investment Advisor magazine one of the 30 most influential individuals of the last three decades, Fisher is Chairman, and CEO of a global money management firm with over $32 billion under managementFisher's Forbes column, "Portfolio Strategy," has been an extremely popular fixture in Forbes for more than a quarter century thanks to his many high-profile callsBrings together the best "bunks" by Wall Street's Master Debunker in a fun, easy-to-digest, bite-size formatMore than just a list of myths, Fisher meticulously explains of why each commonly held belief or strategy is dead wrong and how damaging it can be to your financial healthArmed with this book, investors can immediately identify major errors they may be committing and adjust their strategies for greater investing success

Profiles of some of America's richest people and how they got that way—and how you can too! While we can't promise that this book will elevate you to the ranks of the super-rich, we can say that within its pages you'll discover everything you need to know about how, exactly, many of America's most famous (and infamous) millionaires and billionaires acquired their fortunes. The big surprise is that all of the super-wealthy it profiles got where they are today by taking one of just ten possible roads—including starting a business, buying real estate, investing wisely, and marrying extremely well. Whether you aspire to shameful wealth or just a demure fortune, bestselling author and self-made billionaire, Ken Fisher, will show you how to walk in the footsteps of tycoons—all the way to the financial success you dream of and deserve. Packed with amusing anecdotes of individuals who have traveled (or tumbled) down each road to wealthExtracts valuable lessons on how you, too, can achieve serious wealth, and, just as importantly, hold onto itProvides powerful tools for determining what you need to do to position yourself for success and "Guideposts" and "Warning Signs" to help keep you safely on your road to successSecond Edition features more profiles and instructive examples than were found in the bestselling first edition

Boost your investment returns by dodging the most common investing mistakes In the newly updated second edition of The Little Book of Market Myths: How to Profit by Avoiding the Mistakes Everyone Else Makes, celebrated investor and Fisher Investments' founder, Executive Chairman and Co-Chief Investment Officer Ken Fisher insightfully explores many common myths costing investors dearly. Fisher provides a comprehensive guide to navigating the investment landscape more wisely, debunking widespread myths that lead to costly mistakes. This edition delves deep into the frequent missteps made by both retail and professional investors, demonstrating how a better understanding and avoidance of these pitfalls can lead to improved long-term and short-term financial gains. Fisher critically examines why popular beliefs, such as the safety of bonds over stocks, the risk-free allure of gold, and the fear of high price-to-earnings ratios, are not only misguided but could be damaging your investment portfolio. In the book, you'll: Learn why many commonly held investment beliefs are wrong and how avoiding them can enhance your financial healthGain insights into better investment decisions for both short-term gains and long-term growthUnderstand how to identify and correct the mistakes that could be costing you The Little Book of Market Myths equips readers with the necessary tools to identify and sidestep the pitfalls that have ensnared countless investors. Whether you're a seasoned investor or new to the world of finance, this book is an invaluable resource for anyone looking to improve their understanding of the market and make more informed investment choices.

An essential roadmap to financial security and independence in retirement In the newly revised second edition of Plan Your Prosperity: The Only Retirement Guide You’ll Ever Need, Starting Now—Whether You’re 22, 52 or 82, renowned investment adviser Ken Fisher delivers a practical and insightful new discussion of why all your investing should be done with an eye toward retirement. You’ll learn how to think about investing for retirement and learn to understand key concepts like time horizons, return expectations, and cash flow needs. You’ll discover how to select an appropriate retirement benchmark and how to determine how much you need to save each year to achieve your retirement goal. The book also includes: A comprehensive, workable strategy to develop your own retirement investing plan or work with a professional to do that while avoiding common pitfallsTechniques for avoiding harmful myths about retirement saving and investing, like complex and expensive annuities and other productsHands-on strategies for figuring out how much income you need to ensure the maintenance of your lifestyle in retirement Perfect for working people at any stage of their career who are interested in working toward financial security and independence, Plan Your Prosperity is a must-read roadmap to successful investing and saving.