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2 kirjaa tekijältä Kevin Daley

Socratic Selling

Socratic Selling

Kevin Daley

McGraw-Hill Education
2023
nidottu
Build a relationship with your customers and close the sale more surely.The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. Socratic Selling shows you how to access that power, to cooperate with it, and to make it work for you.Inside you will discover how to:Open a sales dialogue dynamically, so that you and your customer go right to the heart of the matter Guide the dialogue through a discovery of needs and needed decisions Negotiate objections, and close effectively Uncover the motivators that move sales to more predictable closure