Follow a keen cyclist on a journey that takes him from humble local trips to world record attempts and near death experiences. How did a simple method of keeping track of decent cycling cafe pit stops turn the life of Kevin Frazer upside down? Follow his adventures into Europe, up mountains and right across Great Britain as he becomes a rising star on social media. Will Kevin prove his critics wrong? Should cheese scones be served hot or cold? Does he really have nothing better to do with his time? A must read for lovers of cycling and cake or anyone wanting to make it big in the virtual world.