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In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniquesCommunication skillsBusiness presentationsPhotos and imagesVideos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change. Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today.

Video project deadlines are brutal, budgets are tight, and everyone is stressed. Anything that saves time, simplifies life, or improves results is a good thing. This book is a great thing! Packed with tips, techniques, shortcuts, and hidden gems, this book turns you into an editing powerhouse. Renowned digital media innovator Larry Jordan delivers concise, well-tested techniques to make you more productive right now, without wasting time. These techniques are selected, organized, and illustrated to deliver maximum practical value directly to you. Edit faster. Edit better. Edit easier. These power tips solve problems—fast: Plan your projects to save time on deadlinesTweak your system and software to optimize performanceOrganize media to make it easier to findWield the advanced, yet hidden, features unique to Final Cut ProMake the most of Final Cut's audio tools, from edit to final mixMaster video and computer technology to avoid problemsTake control of the nearly infinite effects in Final Cut Pro An essential reference for Apple Final Cut Pro editors. Also by Larry Jordan: Techniques of Visual Persuasion shows you how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. Available at Peachpit and major resellers today.

Accelerate your Final Cut Studio workflow and expand your creative options by incorporating the Adobe Production Premium toolset into your projects. Adobe's Creative Suite tools are the perfect complement to Final Cut Studio, whether it is improving the look of your still images with Photoshop, monitoring your on-set video with OnLocation, or creating Flash movies for the web. This book shows you how to speed your workflow and wow your clients with practical insight, solid advice, and step-by-step instruction that will allow you to move seamlessly between the two suites.With vivid four-color presentation throughout, renowned digital media guru Larry Jordan walks you through the best practices and techniques such as:* Using Adobe Bridge to help you find, track, and move media into your projects* Quickly create text transcripts of your media files using Soundbooth* Using OnLocation to plan and monitor your productions so you don't waste time or money on set* Retouch video, yes VIDEO, in Photoshop* Improve your still images both in and out of Final Cut* Use Adobe Encore to create Blu-ray Discs* Use Device Central to test your videos on mobile devicesLarry Jordan is founder of Larry Jordan & Associates, Inc., a Los Angeles based digital media consulting company providing high-quality training on video production and postproduction for professionals and students. He is a producer, director, and editor, and an Apple-Certified trainer, with over 30 years experience with national broadcast and corporate credits. He is the author of hundreds of hours of online training and has previously authored books on the topic of Final Cut Pro. Mr. Jordan is also executive producer and host of the weekly industry-leading digital media podcast Creative Planet's Digital Production BuZZ. He is also a member of both the Directors Guild of America and the Producers Guild of America.

Stop wasting time! Let Larry Jordan’s Adobe Premiere Pro Power Tips power your editing. Whether you are migrating to Premiere Pro from other editing software, or you are a long-time Premiere editor, this must-have guide is packed with hundreds of bite-sized tips to get you up and running in no time.Written with humor and deep technical understanding, Jordan shows you the secrets, shortcuts, tips, and techniques you need to make the most of Premiere Pro. Like any professional production, the book starts with planning, then flows into scripting, shooting, logging, editing, audio mixing, and final output with hundreds of Power Tips covering Story, Prelude, Premiere, Audition and Adobe Media Encoder. These Power Tips will:* Speed your editing* Expand your knowledge* Wow your clients (and keep them coming back for more!)Visit the companion website (www.focalpress.com/9780415657075) to see video demonstrations that accompany this book.

The universe is home to many creatures brave and clever, weak and greedy, assassin and hero. Sometimes it's not so easy to tell them apart... Colonel Reef Kane was a Pathic, a remnant of a race long forgotten. Time had allowed him to slip away unnoticed, hidden behind the anonymity of a legend that had become nothing more than a mystical tale exaggerated with every word over time. It is the Pathics' ability to penetrate another's mind-space-and skill with a pike-that has kept them alive through the centuries and across the galaxies. When Colonel Reef Kane and Captain Jacob Ash discover a young thief called Why Ginn, they are challenged with bringing him before the one known as the Ghost, before continuing their quest to track down stolen Baca with greater value than they could imagine. In a world of intriguing characters driven by mixed motivations and mixed loyalties, where telepathy and weapons are passed from parents to children, it is the secret of Webo Azhi, creator of the living crystals and master of the Dragon Lords, that connects all of time. A classic science fiction space adventure for dedicated fans of Star Wars movies and readers of Daniel Arneson and Jeffery H. Haskell, Larry Jordan's debut novel Pathic offers fast-paced action, a unique cast of characters, and cinematic settings.

Accelerate your Final Cut Studio workflow and expand your creative options by incorporating the Adobe Production Premium toolset into your projects. Adobe's Creative Suite tools are the perfect complement to Final Cut Studio, whether it is improving the look of your still images with Photoshop, monitoring your on-set video with OnLocation, or creating Flash movies for the web. This book shows you how to speed your workflow and wow your clients with practical insight, solid advice, and step-by-step instruction that will allow you to move seamlessly between the two suites.With vivid four-color presentation throughout, renowned digital media guru Larry Jordan walks you through the best practices and techniques such as: Using Adobe Bridge to help you find, track, and move media into your projects Quickly create text transcripts of your media files using Soundbooth Using OnLocation to plan and monitor your productions so you don't waste time or money on set Retouch video, yes VIDEO, in Photoshop Improve your still images both in and out of Final Cut Use Adobe Encore to create Blu-ray Discs Use Device Central to test your videos on mobile devicesLarry Jordan is founder of Larry Jordan and Associates, Inc., a Los Angeles based digital media consulting company providing high-quality training on video production and postproduction for professionals and students. He is a producer, director, and editor, and an Apple-Certified trainer, with over 30 years experience with national broadcast and corporate credits. He is the author of hundreds of hours of online training and has previously authored books on the topic of Final Cut Pro. Mr. Jordan is also executive producer and host of the weekly industry-leading digital media podcast Creative Planet's Digital Production BuZZ. He is also a member of both the Directors Guild of America and the Producers Guild of America. b

Stop wasting time! Let Larry Jordan‘s Adobe Premiere Pro Power Tips power your editing. Whether you are migrating to Premiere Pro from other editing software, or you are a long-time Premiere editor, this must-have guide is packed with hundreds of bite-sized tips to get you up and running in no time. Written with humor and deep technical understanding, Jordan shows you the secrets, shortcuts, tips, and techniques you need to make the most of Premiere Pro. Like any professional production, the book starts with planning, then flows into scripting, shooting, logging, editing, audio mixing, and final output with hundreds of Power Tips covering Story, Prelude, Premiere, Audition and Adobe Media Encoder. These Power Tips will: Speed your editing Expand your knowledge Wow your clients (and keep them coming back for more!) Visit the companion website (www.focalpress.com/9780415657075) to see video demonstrations that accompany this book.