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Control the Narrative

Control the Narrative

Lida Citroën

Kogan Page Ltd
2021
nidottu
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career Everyone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success. Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability. To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.
Control the Narrative

Control the Narrative

Lida Citroën

Kogan Page Ltd
2021
sidottu
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career Everyone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success. Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability. To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.
The New Rules of Influence

The New Rules of Influence

Lida Citroën

Berrett-Koehler Publishers
2024
nidottu
Leave the power tie at home. The old rules of influence don't work anymore. It's time to throw out the old rules of influence and become the leader you've always wanted to be. A new type of leader is emerging--one with a bold mission who empowers others through transparency and unwavering passion. Modern-day executive presence mandates levels of authenticity and honesty never before seen in the C-suite. Personal branding and reputation management expert, Lida Citro n guides leaders through this new paradigm of executive presence and influence. Through inspiring examples, compelling stories, and practical exercises, Citro n helps leaders tap into their passion, connect authentically with others, and create space for inclusivity and community. Greta Thunberg is a powerful example of a new paradigm leader. The Swedish teenager 's influence arguably exceeds that of most CEOs or political leaders. The youngest person to be named Time's Person of the Year, she radically upended Swedish politics and world climate policy. Nothing about her conforms to the typical expectations of a leader's executive presence--her power comes from her absolute honesty and genuine passion to make the world a better place.
Success After Service

Success After Service

Lida Citroën

Kogan Page Ltd
2020
nidottu
WINNER: Independent Press Awards 2021 - Career Figuring out your next move after transitioning out of the military should start before your last day. Prepare yourself emotionally and professionally to put those hard-earned skills in context of the civilian world. The transition from military to civilian life is more than just a title change; it is a whole new life experience with the sense of excitement and possibility that accompany a transition. Whether you're preparing to retire or separate, Success After Service is written to help all veterans succeed in the civilian workplace. Success After Service provides the tools, resources and strategies to help you adapt to the civilian workplace and evaluate post-military career options. Whether you become an entrepreneur, move into the corporate world or pursue higher education, you will learn how to develop a portfolio of career assets, including your résumé, elevator pitch, online profiles, interview acumen and professional network, empowering you to begin your new career with confidence and clarity. Success After Service is the perfect guide for transitioning military and veterans who seek a coherent set of strategies, resources and steps for building a meaningful, deliberate and rewarding post-military career.
Success After Service

Success After Service

Lida Citroën

Kogan Page Ltd
2020
sidottu
WINNER: Independent Press Awards 2021 - Career Figuring out your next move after transitioning out of the military should start before your last day. Prepare yourself emotionally and professionally to put those hard-earned skills in context of the civilian world. The transition from military to civilian life is more than just a title change; it is a whole new life experience with the sense of excitement and possibility that accompany a transition. Whether you're preparing to retire or separate, Success After Service is written to help all veterans succeed in the civilian workplace. Success After Service provides the tools, resources and strategies to help you adapt to the civilian workplace and evaluate post-military career options. Whether you become an entrepreneur, move into the corporate world or pursue higher education, you will learn how to develop a portfolio of career assets, including your résumé, elevator pitch, online profiles, interview acumen and professional network, empowering you to begin your new career with confidence and clarity. Success After Service is the perfect guide for transitioning military and veterans who seek a coherent set of strategies, resources and steps for building a meaningful, deliberate and rewarding post-military career.