Kirjahaku

Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It’s official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level. Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people’s interest...and generate much more than buzz.

What happens when the person you love slowly unravels from a chronic, incurable disease? What happens to you?With raw honesty and piercing insight, Slow Loss chronicles a woman's emotional journey as her husband succumbs to Parkinson's and dementia, and she evolves from wife to caregiver to widow.Heartbreaking and laced with dark humor, Kelly's poignant memoir unveils the realities of caregiving, from being crushed by anger and fear to making hard decisions with surprising outcomes. It is brave, fresh, inspirational, and encouraging without toxic positivity or sappiness.Slow Loss speaks to anyone facing the gradual loss of a loved one, offering hard-earned wisdom, a beacon of hope, and so much love. Let Lois Kelly's unflinching account be your lifeline.

This book explores the science inherent in good early years practice and provides a rich range of ideas to inspire you to ‘have a go’ in your setting. It provides a balance between theory which underpins good practice and plenty of ideas of how you might put the theory into practice. With a focus on how children learn about the world they live in and activities intended to develop scientific understanding the book offers an holistic approach, with key topics including:How children construct scientific meaning Tuning into children's initial scientific understandingHow play supports the development of children's science ideas Providing a rich environment for learning early years scienceDeveloping children's scientific experiences This handy guide is ideal to support you if you are studying on an early years course, or if you are an established early years professional who wishes to enrich early scientific learning in your setting. Lois Kelly and Di Stead are Education Consultants specializing in primary science.This clearly written and engaging book examines Science in the Early Years through a variety of activities, including role-play, toys and technology. The vital importance of sensory experiences and language is emphasized throughout.The wide experience and knowledge of the authors guarantees a highly enjoyable read. The links to all curricula in the UK are extremely beneficial and I particularly liked the way that photographs and Key Points text boxes have been used throughout the book. The breadth and depth of writing about science makes this a highly desirable book for any practitioner working or studying in the Early Years.Kathy Brodie, Independent Early Years ConsultantAs an Early Years consultant who is passionate about children's thinking, exploring, questioning, investigating and most of all engaging…I really enjoyed this book. I especially liked it because it provokes practitioners to think about 'science' as the discovery and exploration of the world around us and not just as a National Curriculum subject. The mix of authors, their writing styles and the content of each chapter makes it a really easy and engaging read. Definitely one to add to your reading list if you work with children in the Early Years.Alistair Bryce-Clegg, Early Years ConsultantAs the title suggests, this book from the first page onwards inspires the reader to learn more about how to develop, enhance and incorporate effective practice in science in the early years. In addition to developing an understanding of how to approach the teaching of science, it gives a clearly articulated and accessible theoretical insight into how young children learn. To compliment this there are points of reflection, case studies, practical tasks and examples from the field. This is a valuable book for both students and practitioners alike as it goes beyond just giving suggestions for what to do; it explains the why and the how as well.Joanne McNulty, Manchester Metropolitan UniversityThis is a warm, accessible book, strongly grounded in research. It interweaves real life examples of science in the early years with underlying pedagogic principles and inspires new possibilities. The enthusiasm of the authors is contagious! Kendra McMahon, Bath Spa University

Ready to stand up and create positive change at work, but reluctant to speak up? True leadership doesn't always come from a position of power or authority. By teaching you skills and providing practical advice, this handbook shows you how to engage your coworkers and bosses and bring your ideas forward so that they are heard, considered, and acted upon. Authors Carmen Medina and Lois Kelly - once rebels themselves - reveal ways to navigate your workplace, avoid common mistakes and traps, and overcome the fears that may be holding you back. You can achieve more success and less frustration, help your organization do better work, and - most important - find more meaning and joy in what you do