Kirjahaku

"Mr. Wizard's World", "Bill Nye the Science Guy", and "NPR's Science Friday" - these popular television and radio programs broadcast science into the homes of millions of viewers and listeners. But these modern series owe much of their success to the pioneering efforts of early twentieth-century science shows like "Adventures in Science" and "Our Friend the Atom". "Science on the Air" is the fascinating history of the evolution of popular science in the first decades of the broadcasting era.Marcel Chotkowski LaFollette transports readers to the early days of radio, when the new medium allowed innovative and optimistic scientists the opportunity to broadcast serious and dignified presentations over the airwaves. But the exponential growth of listenership in the 1920s, from thousands to millions, and the networks' recognition that each listener represented a potential consumer, turned science on the radio into an opportunity to entertain, not just educate."Science on the Air" chronicles the efforts of science popularizers, from 1923 until the mid-1950s, as they negotiated topic, content, and tone in order to gain precious time on the air. Offering a new perspective on the collision between science's idealistic and elitist view of public communication and the unbending economics of broadcasting, LaFollette rewrites the history of the public reception of science in the twentieth century and the role that scientists and their institutions have played in both encouraging and inhibiting popularization. By looking at the broadcasting of the past, "Science on the Air" raises issues of concern to all those who seek to cultivate a scientifically literate society today.

Innovation - the imaginative attempt to introduce something new or to solve some problem - smashes routine and demands choice, even if only the choice to retain the status quo. This collection of fourteen essays provides a spectrum of historical perspectives on how, when, or why, individuals, societies, governments, and industries have made choices regarding the use of technologies. Through historical accounts that span centuries and national boundaries, exploring the complexity of a nuclear power plant and the apparent simplicity of an electrical plug, the contributors to this volume dramatically illustrate the push and pull between technology and society. General topics addressed include: Regulation of private industrySocial acceptance of commercial innovationNegative perceptions of the "Technological Age"Cultural and artistic features of technology Provocative and accessible, this collection will serve both students and faculty in history, sociology, and public policy, as well as in history and philosophy of science and technology. These essays were originally published in the journal Technology and Culture

As television emerged as a major cultural and economic force, many imagined that the medium would enhance civic education for topics like science. And, indeed, television soon offered a breathtaking banquet of scientific images and ideas - both factual and fictional. Mr. Wizard performed experiments with milk bottles. Viewers watched live coverage of solar eclipses and atomic bomb blasts. Television cameras followed astronauts to the moon, Carl Sagan through the Cosmos, and Jane Goodall into the jungle. But what promised to be a wonderful way of presenting science to huge audiences turned out to be a disappointment, argues historian Marcel Chotkowski LaFollette in "Science on American Television". LaFollette narrates the history of science on television, from the 1940s to the turn of the twenty-first century, to demonstrate how disagreements between scientists and television executives inhibited the medium's potential to engage in meaningful science education. In addition to examining the content of shows, she also explores audience and advertiser responses, the role of news in engaging the public in science, and the making of scientific celebrities.

A breathtaking history of America’s trail-blazing female science journalists—and the timely lessons they can teach us about equity, access, collaboration, and persistence.Writing for Their Lives tells the stories of women who pioneered the nascent profession of science journalism from the 1920s through the 1950s. Like the “hidden figures” of science, such as Dorothy Vaughan and Katherine Johnson, these women journalists, Marcel Chotkowski LaFollette writes, were also overlooked in traditional histories of science and journalism. But, at a time when science, medicine, and the mass media were expanding dramatically, Emma Reh, Jane Stafford, Marjorie Van de Water, and many others were explaining theories, discoveries, and medical advances to millions of readers via syndicated news stories, weekly columns, weekend features, and books—and they deserve the recognition they have long been denied.Grounded in extensive archival research and enlivened by passages of original correspondence, Writing for Their Lives addresses topics such as censorship, peer review, and news embargoes, while also providing intimate glimpses into the personal lives and adventures of mid-twentieth-century career women. They were single, married, or divorced; mothers with child-care responsibilities; daughters supporting widowed mothers; urban dwellers who lived through, and wrote about, the Great Depression, World War II, and the dawn of the Atomic Age—all the while, daring to challenge the arrogance and misogyny of the male scientific community in pursuit of information that could serve the public.Written at a time when trust in science is at a premium, Writing for Their Lives is an inspiring untold history that underscores just how crucial dedicated, conscientious journalists are to the public understanding and acceptance of scientific guidance and expertise.