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99 kirjaa tekijältä Marcel Danesi

Correct Your Italian Blunders

Correct Your Italian Blunders

Marcel Danesi

McGraw-Hill Professional
2006
nidottu
Speak and write Italian as if it were your native tongue!Tired of making the same old mistakes of switching your genders, confusing your tenses, and mixing up your idioms? Break the bad habits that leave those you talk to scratching their heads. Correct Your Italian Blunders warns you of hundreds of typical errors learners make and explains the reasons behind the mistakes, so you can correct yourself in the future.Improve your Italian skills with this fun and comprehensive guide and avoid all the common pitfalls, such as:Mispronunciation and misspelling Applying English grammar patterns to Italian Putting verbs in the wrong tense Using incorrect prepositions in expressions Forgetting agreements in gender and number Hanging out with falsi amici (false cognates) Correct Your Italian Blunders contains exercises covering all parts of grammar and wraps it all up with review passages to check that you are blunder-free. Soon, biting your nails will be your only bad habit!
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Practice Makes Perfect Advanced Italian Grammar

Practice Makes Perfect Advanced Italian Grammar

Marcel Danesi

McGraw-Hill Professional
2011
nidottu
More practice to expand your Italian skillsThe Practice Makes Perfect series has helped thousands learn the basics of Italian, from vocabulary to prepositions, verbs, and beyond. Now this innovative series turns its attention to advanced students of Italian who have the foundation of good language skills and want to take their knowledge to the next level. To help you evolve your language skills, this book focuses on more sophisticated grammar topics that are essential to constructing longer, more complex sentences. They especially highlight more troublesome areas, such as the correct use of object pronouns.
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Pythagoras' Legacy

Pythagoras' Legacy

Marcel Danesi

Oxford University Press
2020
sidottu
As the famous Pythagorean statement reads, 'Number rules the universe', and its veracity is proven in the many mathematical discoveries that have accelerated the development of science, engineering, and even philosophy. A so called "art of the mind", mathematics has guided and stimulated many aspects of human innovation down through the centuries. In this book, Marcel Danesi presents a historical overview of the ten greatest achievements in mathematics, and dynamically explores their importance and effects on our daily lives. Considered as a chain of events rather than isolated incidents, Danesi takes us from the beginnings of modern day mathematics with Pythagoras, through the concept of zero, right the way up to modern computational algorithms. Loaded with thought-provoking practical exercises and puzzles, Pythagoras' Legacy allows the reader to apply their knowledge and discover the significance of mathematics in their everyday lives.
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Alcuin's Recreational Mathematics

Alcuin's Recreational Mathematics

Marcel Danesi

Oxford University Press
2024
sidottu
Propositiones ad acuendos juvenes (“Problems to Sharpen the Young”) is a ninth-century book written by medieval teacher and scholar Alcuin of York. Today, it has become one of the foundational texts in what is commonly called recreational mathematics. The book has been translated in many languages and analysed from various mathematical angles and perspectives, from contemporary arithmetic and geometry to the nature of sequences. It is not only a collection of ingenious and challenging puzzles, but the core ideas collected in this book have become major themes and branches of mathematics. Here, Marcel Danesi revisits all fifty-three problems in Alcuin's original text, providing detailed solutions and analyses. Alcuin's Recreational Mathematics examines the problems in the Propositiones in easy-to-follow language, extracting from them the notions and techniques that today constitute basic mathematics. Each chapter discusses Alcuin's problems more broadly, and ends with ten exploratory puzzles based on Alcuin's original problems and related themes. Answers and detailed solutions are included at the back. Alcuin's Recreational Mathematics demonstrates how Alcuin's Propositiones puts basic mathematical thinking on display via ingenious problems that often require outside-of-the-box thinking, constituting an original and imaginative investigation of mathematics in its essence.
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X-Rated!

X-Rated!

Marcel Danesi

Palgrave Macmillan
2009
sidottu
Many attack pop culture as a crude 'sexual' and 'celebrity-based' culture that is purportedly bringing about the end of moral values. Renowned semiotician Marcel Danesi adds his signature insight to the debate by delving deep into pop culture through a consideration of symbols. Danesi's treatment of letters, such as the X in 'X-Rated,' the 'i' in 'iPod,' and other such symbols, reveals an ancient mythic structure that blends the sacred and profane dimensions of human psychic life. Danesi takes the reader on a remarkable exploration of the radical turns in American society, a society in which the search for pleasure and sexual expression often reign supreme. X-Rated! is a fascinating trip through what gives pop culture its secret appeal.
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X-Rated!

X-Rated!

Marcel Danesi

Palgrave Macmillan
2009
nidottu
Many attack pop culture as a crude 'sexual' and 'celebrity-based' culture that is purportedly bringing about the end of moral values. Renowned semiotician Marcel Danesi adds his signature insight to the debate by delving deep into pop culture through a consideration of symbols. Danesi's treatment of letters, such as the X in 'X-Rated,' the 'i' in 'iPod,' and other such symbols, reveals an ancient mythic structure that blends the sacred and profane dimensions of human psychic life. Danesi takes the reader on a remarkable exploration of the radical turns in American society, a society in which the search for pleasure and sexual expression often reign supreme. X-Rated! is a fascinating trip through what gives pop culture its secret appeal.
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The Puzzle Instinct

The Puzzle Instinct

Marcel Danesi

Indiana University Press
2004
pokkari
"Humans are the only animals who create and solve puzzles—for the sheer pleasure of it—and there is no obvious genetic reason why we would do this. Marcel Danesi explores the psychology of puzzles and puzzling, with scores of classic examples. His pioneering book is both entertaining and enlightening." —Will Shortz, Crossword Editor, The New York Times ". . . Puzzle fanatics will enjoy the many riddles, illusions, cryptograms and other mind-benders offered for analysis." —Psychology Today ". . . a bristlingly clear . . . always intriguing survey of the history and rationale of puzzles. . . . [A] splendid study. . . ." —Knight Ridder Newspapers
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Extreme Brain Workout

Extreme Brain Workout

Marcel Danesi

Harlequin (uk)
2013
pokkari
Extreme Brain Workout is a series of puzzles designed to engage the core parts of your brain that are responsible for verbal ability, logical thinking and even your IQ. Each group of puzzles progresses from simple to complex so that they are accessible and challenging for everyone, from the very beginner to the dedicated puzzle master.
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Linguistic Relativity Today

Linguistic Relativity Today

Marcel Danesi

Routledge
2021
nidottu
This is the first textbook on the linguistic relativity hypothesis, presenting it in user-friendly language, yet analyzing all its premises in systematic ways. The hypothesis claims that there is an intrinsic interconnection between thought, language, and society. All technical terms are explained and a glossary is provided at the back of the volume. The book looks at the history and different versions of the hypothesis over the centuries, including the research paradigms and critiques that it has generated. It also describes and analyzes the relevant research designed to test its validity in various domains of language structure and use, from grammar and discourse to artificial languages and in nonverbal semiotic systems as well. Overall, this book aims to present a comprehensive overview of the hypothesis and its supporting research in a textbook fashion, with pedagogical activities in each chapter, including questions for discussion and practical exercises on specific notions associated with the hypothesis. The book also discusses the hypothesis as a foundational notion for the establishment of linguistic anthropology as a major branch of linguistics. This essential course text inspires creative, informed dialogue and debate for students of anthropology,linguistics, cultural studies, cognitive science, and psychology.
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Linguistic Relativity Today

Linguistic Relativity Today

Marcel Danesi

Routledge
2021
sidottu
This is the first textbook on the linguistic relativity hypothesis, presenting it in user-friendly language, yet analyzing all its premises in systematic ways. The hypothesis claims that there is an intrinsic interconnection between thought, language, and society. All technical terms are explained and a glossary is provided at the back of the volume. The book looks at the history and different versions of the hypothesis over the centuries, including the research paradigms and critiques that it has generated. It also describes and analyzes the relevant research designed to test its validity in various domains of language structure and use, from grammar and discourse to artificial languages and in nonverbal semiotic systems as well. Overall, this book aims to present a comprehensive overview of the hypothesis and its supporting research in a textbook fashion, with pedagogical activities in each chapter, including questions for discussion and practical exercises on specific notions associated with the hypothesis. The book also discusses the hypothesis as a foundational notion for the establishment of linguistic anthropology as a major branch of linguistics. This essential course text inspires creative, informed dialogue and debate for students of anthropology,linguistics, cultural studies, cognitive science, and psychology.
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Language, Society, and New Media

Language, Society, and New Media

Marcel Danesi

Routledge
2020
sidottu
This book presents an interdisciplinary approach to the scientific study of the relation between language and society, language and culture, language and mind. It integrates frameworks from sociolinguistics and linguistic anthropology and emerging strands of research on language and new media, in order to demonstrate how language undergirds human thought and social behaviors. It is designed as an introductory textbook aimed at students with little to no background in linguistics. Each chapter covers the main aspects of a particular topic or area of study, while also presenting future avenues of study. This edition includes discussions on:? social media and the creation of identity;? gestural communication;? emoji writing;? multimodality;? human-computer interaction.Discussions are supported by a wealth of pedagogical features, including sidebars, as well as activities, assignments, and a glossary at the back. The overall aim is to demonstrate the dynamic connections between language, society, thought, and culture, and how they continue to evolve in today’s rapidly changing digital world. It is ideal for students in introductory courses in sociolinguistics, language and culture, and linguistic anthropology.
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Language, Society, and New Media

Language, Society, and New Media

Marcel Danesi

Routledge
2020
nidottu
This book presents an interdisciplinary approach to the scientific study of the relation between language and society, language and culture, language and mind. It integrates frameworks from sociolinguistics and linguistic anthropology and emerging strands of research on language and new media, in order to demonstrate how language undergirds human thought and social behaviors. It is designed as an introductory textbook aimed at students with little to no background in linguistics. Each chapter covers the main aspects of a particular topic or area of study, while also presenting future avenues of study. This edition includes discussions on:? social media and the creation of identity;? gestural communication;? emoji writing;? multimodality;? human-computer interaction.Discussions are supported by a wealth of pedagogical features, including sidebars, as well as activities, assignments, and a glossary at the back. The overall aim is to demonstrate the dynamic connections between language, society, thought, and culture, and how they continue to evolve in today’s rapidly changing digital world. It is ideal for students in introductory courses in sociolinguistics, language and culture, and linguistic anthropology.
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An Anthropology of Puzzles

An Anthropology of Puzzles

Marcel Danesi

Routledge
2020
nidottu
An Anthropology of Puzzles argues that the human brain is a "puzzling organ" which allows humans to literally solve their own problems of existence through puzzle format. Noting the presence of puzzles everywhere in everyday life, Marcel Danesi looks at puzzles in society since the dawn of history, showing how their presence has guided large sections of human history, from discoveries in mathematics to disquisitions in philosophy. Danesi examines the cognitive processes that are involved in puzzle making and solving, and connects them to the actual physical manifestations of classic puzzles. Building on a concept of puzzles as based on Jungian archetypes, such as the river crossing image, the path metaphor, and the journey, Danesi suggests this could be one way to understand the public fascination with puzzles. As well as drawing on underlying mental archetypes, the act of solving puzzles also provides an outlet to move beyond biological evolution, and Danesi shows that puzzles could be the product of the same basic neural mechanism that produces language and culture. Finally, Danesi explores how understanding puzzles can be a new way of understanding our human culture.
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Brands

Brands

Marcel Danesi

Routledge
2006
sidottu
Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement.Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi’s book is an important contribution to the field of marketing and communications.
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Brands

Brands

Marcel Danesi

Routledge
2006
nidottu
Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement.Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi’s book is an important contribution to the field of marketing and communications.
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Using Italian Vocabulary

Using Italian Vocabulary

Marcel Danesi

Cambridge University Press
2003
pokkari
Using Italian Vocabulary provides the student of Italian with an in-depth, structured approach to the learning of vocabulary. It can be used for intermediate and advanced undergraduate courses, or as a supplementary manual at all levels - including elementary level - to supplement the study of vocabulary. The book is made up of twenty units covering topics that range from clothing and jewellery, to politics and environmental issues, with each unit consisting of words and phrases that have been organized thematically and according to levels so as to facilitate their acquisition. The book will enable students to acquire a comprehensive control of both concrete and abstract vocabulary allowing them to carry out essential communicative and interactional tasks. • A practical topic-based textbook that can be inserted into all types of course syllabi • Provides exercises and activities for classroom and self-study • Answers are provided for a number of exercises
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Why It Sells

Why It Sells

Marcel Danesi

Rowman Littlefield Publishers
2007
nidottu
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi—an entertaining and insightful tour guide—decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
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Dictionary of Media and Communications

Dictionary of Media and Communications

Marcel Danesi

Routledge
2009
sidottu
Accessible to wide range of readers from student to lay people, this authoritative reference provides a complete listing of media concepts, figures, and techniques with illustrations and historical commentaries. Written by distinguished scholar and author Marcel Danesi, and with an Introduction by Arthur Asa Berger, a leading figure in the world of media and communications, the dictionary also includes terms related to psychology, linguistics, aesthetics, computer science, semiotics, culture theory, anthropology, and more that have relevance in media studies. Each entry includes a definition in simple, clear language; an illustration where applicable; and, historical commentary (who coined a term for example, why, who uses it, etc.). A bibliography, a directory of online resources, and a time-line of media genres add to the dictionary's usefulness and appeal.
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