Kirjahaku

In Branding Basics for Small Business, marketing expert Maria Ross uses real-life examples to show how organizations of any size can create a winning brand to stand out, delight, and connect with their audiences. Small businesses, start-ups, and non-profits enviously watch the "big guys" create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy. Brand is more than just a pretty logo-it is your core promise, personality, and reason for being. Branding effectively and connecting with customers isn't about how much money you spend, but about how clearly and consistently you communicate the right message through everything you do. This book reveals a ten-step process to create a strong Brand Strategy so you can craft messages to connect with the right customers, make smart marketing decisions and save money, inspire customer loyalty, share a clear vision with partners and employees, and break away from the pack and grow your business.

We have entered a new world of work. It’s a world where leaders utilise a human-centric approach, prioritising the mental health and personal responsibilities of their employees alongside their professional ones. However, post-pandemic, a dark side to the empathetic workplace has emerged and many well-intentioned business leaders are struggling to keep both productivity and morale high. In The Empathy Dilemma, author, speaker, and empathy advocate, Maria Ross, explores the difficulties businesses are having, and the solutions they need to get back on track. Drawing on her decades of experience, thorough research, and extensive interviews, Ross goes back to the basics of what empathy is, and what it isn’t. She details where leaders are going wrong and how to tackle complicating factors such as generational mindsets, philosophical differences, and diverse life experiences by utilising the five pillars of empathetic leadership: self-awareness, self-care, clarity, decisiveness, and joy. And by bringing this all into focus, Ross emphasizes the fact that empathy is a two-way street that involves mutual respect and trust between all involved parties. Written as a follow-up to her book The Empathy Edge, The Empathy Dilemma is the guide every leader needs in order to prioritise performance and protect mental health so that both their business and their employees come out on top.