Kirjahaku

JOIN THE CRUSADE Josephine Butler... one of the world's most influential social reformers... but chances are, you've never heard of her. Welcome to Victorian Britain. Meet Josey, a Northumbrian lass, blissfully married to George, a brilliant teacher. When a shocking tragedy shatters their family life, she transforms herself into a tireless champion of women's rights. The crusade takes her into every corner of Britain and exposes a harrowing underworld in the great capitals of Europe too. What is the crusade's aim, and what gruesome trials and tribulations must Josephine endure in its pursuit? Discover Josephine's opponents and allies, why she never gives up, and how her legacy continues more than a century later to shape today's world. This new dramatisation of her amazing true story is not for the squeamish or faint-hearted.

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research.For more information, visit www.brandmeaning.com.

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research.For more information, visit www.brandmeaning.com.