Kirjahaku

La Salada is South America’s largest marketplace for fraudulently labeled clothing, a sprawling and dangerous bazaar on the fringes of Buenos Aires where counterfeit goods are bought and sold, armed thieves roam the nearby streets, and corrupt police and politicians turn a blind eye to widespread unlawful behaviors. Despite conditions traditionally considered inhospitable to economic growth-including acute interpersonal distrust, pervasive personal insecurity, and rampant violence-business in La Salada is booming under an established order completely detached from the state.MatÍas Dewey dives deep into the world of La Salada to examine how market exchanges function outside the law and how agreements and norms develop in the economy for counterfeit clothing. Drawing on seven months of ethnographic research and more than a hundred interviews, Dewey argues that aspirations for a better future shape garment workers’ everyday practices, from their home-based sweatshops to the market stalls. The book unearths a new configuration of garment production and commercialization detached from global supply chains, submerged in the shadows of informality and illegality, and rooted in aspiration and opportunity.

This Element analyses a fundamentally new regional configuration of the garment sector, covering much of South America. Based on ethnographic fieldwork and in-depth interviews with a wide range of actors, it examines two major circuits of informal production and distribution of affordable garments, both of which have emerged around the urban marketplaces of La Salada (Buenos Aires) and Feira da Madrugada (São Paulo). This Element examines a configuration characterized by (1) manufacturers who interact with customer preferences to produce low-cost fashion, (2) marketplaces that function as large garment distribution hubs, and (3) extensive distribution routes with regional reach. This Element discusses the role of creativity in informal production processes, reflects on the implications of both cases for our understanding of global value chains and informality, and provides empirical evidence on forbearance as an explanatory element for the emergence of this phenomenon.

This Element analyses a fundamentally new regional configuration of the garment sector, covering much of South America. Based on ethnographic fieldwork and in-depth interviews with a wide range of actors, it examines two major circuits of informal production and distribution of affordable garments, both of which have emerged around the urban marketplaces of La Salada (Buenos Aires) and Feira da Madrugada (São Paulo). This Element examines a configuration characterized by (1) manufacturers who interact with customer preferences to produce low-cost fashion, (2) marketplaces that function as large garment distribution hubs, and (3) extensive distribution routes with regional reach. This Element discusses the role of creativity in informal production processes, reflects on the implications of both cases for our understanding of global value chains and informality, and provides empirical evidence on forbearance as an explanatory element for the emergence of this phenomenon.