Research Methods in Luxury Management

Michael J. G. Parnwell; Kelly Meng · ISBN 9781032281100

Julkaistu 2023 Kieli englanti nidottu

Katso tiedot

This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original r...

Research Methods in Luxury Management

Michael J. G. Parnwell; Kelly Meng · ISBN 9781032281179

Julkaistu 2023 Kieli englanti sidottu

Katso tiedot

This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original r...