Kirjahaku

This book offers an insight into how leaders such as Microsoft, Intel, Motorola, and others - continue their dominance in an increasingly competitive marketplace. Companies looking to make a mark in today's crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply won't survive."Product Strategy for High Technology Companies, 2nd Edition", is today's only book on product strategy written specifically for high-tech companies. Updated and revised to encompass everything from changing product strategies to Web-based technologies, this forward-thinking book provides page after page of market-tested strategies and techniques that include: an in-depth examination of the market-proven Core Strategic Vision (CSV) and Market Platform Plan (MPP) Frameworks; case studies examining 14 unique differentiation strategies - what worked, what didn't, and why; and, more than 250 examples of product strategy in action, from the success of Microsoft to the equally stunning - at the time - failure of Osborne.The opportunities in today's wide-open technology marketplace are unparalleled in history. Benchmark yourself against the high-tech leaders - and discover techniques to carve out your own area of expertise and success - with "Product Strategy for High Technology Companies"."Product Strategy for High Technology Companies, 2nd Edition" contains topics such as: how did Xerox, a dominant world leader in light-lens copying, changed its strategic focus in time to secure a foothold in the emerging digital technologies arena? Which line strategies helped Tylenol leverage its single product - acetaminophen - into a broad-based platform that has sold nearly a quarter-trillion tablets? And, what innovative strategies did Dell Computer use to become a low-price leader in the notoriously razor-thin margin world of personal computers?Continuous technological change, short product life cycles, and, fast-moving, innovative start-up competitors: High-technology companies face a number of unique challenges not encountered by companies in other industries. And yet some - Microsoft, IBM, Apple, and Intel, to name just a few - consistently overcome the same obstacles faced by others, and continue to strengthen their competitive positions year after year. How do they do it? "Product Strategy for High Technology Companies" defines how high-tech companies have used product strategy and product platform strategy to achieve competitiveness, profitability, and continued expansion in the Internet age.Product strategists in high-tech companies will get the latest information on developing successful product policies - including technological change, product differentiation, timing and contingency planning, as well as marketing and financial considerations. And far from offering a one-sided viewpoint of the marketplace, author Michael McGrath draws on his nearly quarter-century of experience to relate how product strategy works in the real world. McGrath discusses the strategies that allowed Amazon to create and launch numerous products in record time - and their plans for continuing this cycle of innovation and growth. He examines how companies such as Motorola were able to successfully leverage existing product lines, while others such as Wang quickly failed and disappeared."Product Strategy for High Technology Companies" is nothing less than a template for growth in the brutally competitive arena of high technology. Candid, comprehensive, and generous in its use of real-life examples to illustrate strategic realities, it shows today's emerging technology challengers how to build a solid strategic foundation, leverage the strengths of that foundation, then build from it to assume and maintain a position of leadership - today and well into the 21st century.Michael McGrath is a cofounder and managing director of Pittiglio Rabin Todd & McGrath (PRTM), a leader in helping technology-based companies develop agile, robust management processes and methodologies. In over two decades of management consulting, he has worked with more than 100 companies in the U.S., Europe, and Asia. McGrath initiated PACE (Product And Cycle-time Excellence), PRTM's product-development consulting practice, and has directed many of PRTM's projects in reducing time-to-market in a variety of high technology companies. He coauthored the books "Product Development" and "Setting the PACE in Product Development", and has published numerous articles on international manufacturing, product development, and trends in the high-technology industry.

'McGrath has again crafted new ideas to drive product development' - William A. Kozy President, BD Diagnostics. This is a manager's guide to harnessing - and gaining maximum competitive advantage from - today's most compelling product development practices. A quarter century after MRP arrived to transform the global manufacturing arena, "Next Generation Product Development" - written by PRTM cofounder and PACE[registered] developer Michael McGrath - promises to revolutionize new product development. Let its combination of real-world practice and cutting-edge insight show you how to consistently increase your organization's R&D productivity by 30 to 50 percent - and transform you into an R&D leader.'I recommend that senior R&D managers, enterprise IT planners, chief information officers, chief technical officers, and chief operating officers read and discuss this book. It would help them improve corporate focus on how to achieve a more holistic 'real-time' environment for managing product strategy and product development' - Marc Halpern Research Director, Product Life Cycle Management, Gartner Research. 'Michael McGrath led a revolution in product development with PACE[registered] in the 1990s. In "Next Generation Product Development", he once again provides critical insights on an issue every CEO faces - how to get more out of your R&D investment' - R. Ernest Waaser President and CEO, Hill-Rom Company, Inc.'R&D efficiency is the challenge of the new millennium. It is a survival imperative. Early adopters of the management practices defined in "Next Generation Product Development" will build a significant and sustainable competitive advantage' - Tom Porter Chief Technical Officer, Seagate Technology. 'Once again, Michael McGrath and PRTM provide a roadmap for gaining competitive advantage through product development. The focus on productivity improvement is timely, as we struggle with the need for more new products and tighter development budgets' - Mark Stasell VP and General Manager, International Truck and Engine Corporation.'The next generation of product development management is many times more complex than its predecessor...those who master it early will achieve competitive advantages that will not be easy to copy. It's one of those opportunities in business where great companies see an opportunity, master it before others, and achieve a sustainable competitive advantage' - From the Preface. Product development is a process that, like any other, is both manageable and improvable."Next Generation Product Development" helps you stay at the forefront of the newest in product development innovation, as it introduces and examines the newest generation of practices in which the focus has changed from reducing time - to - market to managing and improving productivity. In other words, developing more new products than your competitors with a lower investment of valuable firm resources can be an avenue to drastically increasing your company's image and profits. This straightforward, step-by-step guide - instructive and invaluable for R&D executives and managers - is also important for anyone looking to understand and utilize "new generation" product development management practices.Three key areas explored include: Resource Management - ideas for increased capacity utilization and utilization management lead to an outline for fully integrated resource management; Project Management - from enterprise project management to context-based knowledge management, techniques for bridging the gap between initial and final stages are offered; and, Portfolio Management - methodologies are established for dynamic portfolio and pipeline management, comprehensive financial management of R&D, and integrated product strategy. Today's most successful and innovative product developers will harness the latest concepts, frameworks, and technologies, and place themselves at the forefront of the battle for competitive superiority. "Next Generation Product Development" explores today's most revolutionary processes, reveals how they are being enabled by constantly evolving new enterprise software, and promises to explode the possibilities of what you can accomplish in the exciting new generation of product development.Michael McGrath is the cofounder of global management consultancy Pittiglio Rabin Todd & McGrath (PRTM). McGrath is a world-renowned expert on product development and strategy. He led PRTM's development of the Product and Cycle-Time Excellence[registered] (PACE[registered]) methodology and is founder and chairman of Integrated Development Enterprise (IDe), a pioneer in enterprise software for product development. In demand around the globe as a keynote speaker, McGrath coauthored "Setting the PACE in Product Development" and "Product Strategy for high-Technology Companies" and has written a number of influential articles on international manufacturing, product development, and trends in the high-technology arena.

About the AuthorMichael McGrath, MD, is a psychiatrist living and practicing in western New York State. His areas of specialty include forensic psychiatry and criminal profiling.

Since 1994 when I first published the concepts of product-platform strategy, Product Strategy for High Technology Companies (McGraw Hill, 2001) has become a mainstay of strategy in many industries, particularly for high-technology companies. Some of the most successful companies implemented a product-platform strategy, and many of those who didn't failed as a result. In this new book, as well as others in this series, I expand and update these concepts, adding new lessons learned in the past decade, and illustrate them with current examples. Since there are several new concepts and so many great examples, I've decided to update Product Strategy through a series of new books, each focused on a particular product strategy topic. This first book, Understanding and Applying Product-Platform Strategy, starts with the core underlying concepts of platform strategy, based on workshops I have been giving around the world over the last few years. There are several new concepts that I added or expanded on in this book. The concept of platform layers expands on original concept of elements in complex platforms. As product platforms evolved to be more complex, organizing them into layers became logical. Platform robustness is introduced to address the issue that not all platforms are created equal, and this builds on the concept of vectors of differentiation in my original book. Competitive advantage can come from having a more robust product-platform strategy than a competitor. The issues around a platform as part of an ecosystem are now more relevant and discussed in more detail. This has become increasingly important, as more companies have implemented platform strategies that are linked with others. Also as more companies have leveraged product-platforms into new markets, the concepts of derivative platforms have become more important. So we will examine derivative platforms in more detail.

This book shows you how to make the M&A dream an M&A reality. If you: Work for a bank going through an M&A deal Work in a professional services firm that wants to offer services to support a banking M&A Are a regulator Are curious about how it all works Then this book is for you. This is a simple straightforward handbook of how to manage the M&A integration process written by some who has been responsible for managing the planning and logistics for some of the major banking deals of recent years. It shows you what has to be done before, during and after the change of control of a business unit of a whole bank from one owner to another.

Four hundred years since its publication, Miguel de Cervantes's Don Quixote continues to inspire and to challenge its readers. The universal and timeless appeal of the novel, however, has distanced its hero from its author and its author from his own life and the time in which he lived. The discussion of the novel's Catholic identity, therefore, is based on a reading that returns Cervantes's hero to Cervantes's text and Cervantes to the events that most shaped his life. The authors and texts McGrath cites, as well as his arguments and interpretations, are mediated by his religious sensibility. Consequently, he proposes that his study represents one way of interpreting Don Quixote and acts as a complement to other approaches. It is McGrath's assertion that the religiosity and spirituality of Cervantes's masterpiece illustrate that Don Quixote is inseparable from the teachings of Catholic orthodoxy. Furthermore, he argues that Cervantes's spirituality is as diverse as early modern Catholicism. McGrath does not believe that the novel is primarily a religious or even a serious text, and he considers his arguments through the lens of Cervantine irony, satire, and multiperspectivism. As a Roman Catholic who is a Hispanist, McGrath proposes to reclaim Cervantes's Catholicity from the interpretive tradition that ascribes a predominantly Erasmian reading of the novel. When the totality of biographical and sociohistorical events and influences that shaped Cervantes's religiosity are considered, the result is a new appreciation of the novel's moral didactic and spiritual orientation.

THE LOST WISDOM OF OUR ANCIENT DRUIDS.The Druid Tradition lay at the heart of Ireland before history began. It is ancient yet ever new. The source of Druidry is in the Divine. tus it explains our very existence now and after death. Our druid ancestors knew that the flow of energy from the sun, sunspot activity and the telluric force of earth energies all influence human life. This higher knowledge, the lost science of the druids, was eroded but the ancient wisdom tradition remains.Here an hereditary druid of Ireland delves into the mysteries to reveal a great intellectual wealth of druidic metaphysics and a wisdom of astonishing sophistication.

For the first time ever, the liquor licensing code is brought to the licensee in a comprehensive and easy to use guide. "The Licensed Trade: A User's Handbook" is designed for those who work in the industry, including, publicans, hoteliers, theatre licensees, nightclub owners and those who operate off licence premises, supermarkets and convenience stores. "The Licensed Trade: A User's Handbook" explains the implications of the Intoxicating Liquor Act 2008. The essentials of managing a licensed premise are outlined in this book, including: trading hours and late night trading; control of premises; occupiers liability; under-age persons; the smoking ban; employees rights; the right to refuse. This book details the different types of licence and their renewal, transfer and sale. General offences and temporary closure orders are also reviewed. This easy to use handbook is designed as a quick and useful reference for everyone working in the licensed trade.

Unlike other books on wireless sensors networks that are geared to the healthcare industry, this unique reference focuses on methods of application, validation, and testing based on real deployments of sensor networks in the clinical and home environments. Moreover, this insightful resource looks at future trends in healthcare and the potential impact of body sensor networks to those trends. Written by industry experts, this volume gives professionals the practical knowledge they need to design and develop wireless sensor networks that meet today's demanding industry challenges and that have the potential to improve healthcare systems in the years to come. Electrical engineers, researchers, application developers and designers whose work involves sensor networks, as well as graduate and postdoctoral students.