Alex King is about to enter the fourth grade. With a little brother who speaks only in rhymes, a dad who is constantly singing and making up ridiculous words to songs, a mom who is a compulsive cleaner, and a dog who hides his food all over the house, Alex gets the impulse to be a little crazy himself. Without even trying, Alex begins a school-wide fashion trend. In a surprising twist, Alex finds himself on the evening news and, as a result finds fame and glory.