Kirjahaku

This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.

This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.

The book analyses mental health, well-being, and their interdependence through Indian perspectives. It offers critical insights on mastering wellness, stress, and coping, suffering and healing, and achieving work-life balance.Describing key concepts of the Indian philosophical thought with contemporary implications, the volume focuses on explaining the how mental health and mental well-being are correlated. It examines the dynamic interplay of biological, social, psychological, ecological, cultural, religious, and spiritual factors that affect individuals in their everyday lives and act as contributing factors to our illness or wellness. The book also explores in-depth Indian traditions of spirituality and their significant contributions to mental well-being, including discussions on concepts found in Ayurveda and Yoga.This book will be of interest to students, researchers, and teachers of psychology, applied psychology, clinical and counselling psychology, and wellness. It will also be very helpful for academicians, mental health professionals, counsellors, and those working in health and wellbeing industries.

The book analyses mental health, well-being, and their interdependence through Indian perspectives. It offers critical insights on mastering wellness, stress, and coping, suffering and healing, and achieving work-life balance.Describing key concepts of the Indian philosophical thought with contemporary implications, the volume focuses on explaining the how mental health and mental well-being are correlated. It examines the dynamic interplay of biological, social, psychological, ecological, cultural, religious, and spiritual factors that affect individuals in their everyday lives and act as contributing factors to our illness or wellness. The book also explores in-depth Indian traditions of spirituality and their significant contributions to mental well-being, including discussions on concepts found in Ayurveda and Yoga.This book will be of interest to students, researchers, and teachers of psychology, applied psychology, clinical and counselling psychology, and wellness. It will also be very helpful for academicians, mental health professionals, counsellors, and those working in health and wellbeing industries.

What is the Silver Lining in Bad Design?What are the golden steps to Creative Success?What is the role of Visual Ergonomics in Retail?If you are a budding designer, design aspirant, visual merchandisers, retail aspirants, retail and marketing professionals; curious to know, the visual design influencing consumer behavior, creatives and the creative reasons for successful brand promotion, the forward thinking approach to imagine new ideas for products, the many creative changes that brands would have undergone, creative myths that standstill in our views and many more, then "Decoding the Visual Common Sense" is your answer.

In this book, the relationship between financial decision-making and chronic regulatory focus is explored to provide a better understanding of consumer decisions. Financial decisions are modelled on the basis of assets and portfolios sensitive to particular regulatory foci. Studies in the book test whether participants select assets/portfolios that conform to their respective foci. In addition, given that gender, age and education can shape financial decisions, further hypotheses are put forth to explore whether these are related to asset and portfolio selection and regulatory focus. As consumers tend to make financial decisions prior to priming, this book diverts from previous research involving primed states of regulatory focus and instead explores the chronic state. The study employs two complementary instruments, the eye tracker and self-report, to explicate the hypotheses. As the main hypotheses were not supported, the author posits that the harsh worldwide financial climate may have acted as an external influence, moving participants to select assets and portfolios not aligned with their foci. This study marks a valuable contribution to the current literature concerning financial decision-making, the underlying motivational systems and external influences, and will promote further research in these areas. It offers an essential resource for academics and students interested in how regulatory focus interacts with financial decisions and the overarching economic climate.