Kirjahaku

WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND?Seize the power of today's most powerful marketing tool--WORD OF MOUTHAccording to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service.The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began revolutionizing the way we do business. In Highly Recommended, Rand reveals how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products.Highly Recommended provides everything you need to seize the competitive edge and grow your company.Find out where and how your customers are talking about your brandArticulate your "Shareable Story" and get people talkingConnect directly with your most influential customersCreate compelling content to engage new customersIdentify and neutralize negative commentary about your brandBuild a true social business based on being the most highly recommended brandWith WOM success stories from Stew Leonard's, Red Robin, Frito-Lay, Kimberly-Clark, Amazon, and other industry leaders, Highly Recommended puts you on the fast track to taking control of the dialogue about your business that’s already taking place.You have instant access to just about everything your customers are saying about you. You can't afford not to take advantage of this opportunity. And you can bet that your competition is working on it right now.The power of WOM can't be overstated. It's the most important marketing tool today. Apply the lessons of one of the pioneers of word of mouth marketing to ensure that your brand is Highly Recommended.PRAISE FOR HIGHLY RECOMMENDED:"Highly Recommended is an understatement. How about 'Must Read'? Paul is a five-star thinker. His attentive understanding of word of mouth ethics and message integrity deserves a million Likes." -- PETE BLACKSHAW, Global Head of Digital and Social Media, Nestle,and author of Satisfied Customers Tell Three Friends,Angry Customers Tell Three Thousand"Paul's book turns the traditional tenets of advertising on their end and empowers us to rethink marketing for the social economy. I highly recommend this book." -- ADAM BROWN, Executive Strategist, Salesforce.com, and former Executive Director of Social Media for Dell and The Coca-Cola Company"In Highly Recommended, Paul reveals that there is a science to being a successful social brand and lays out a compelling blueprint that separates the winners from the rest." -- ED KELLER, CEO, The Keller Fay Group, and coauthor of The Face-to-Face Book and The Influentials"While technology has permanently changed the economy, the lessons in Paul's book are timeless in many ways. Highly Recommended is one book that I will be looking at and learning from for years to come." -- PETE MARINO, Vice President of Communications, MillerCoors"'Would you recommend us to a friend?' It should be, 'Did you recommend us?' Paul shows why, in a time of connected consumerism, recommendations are more powerful than ever. Earn them!" -- BRIAN SOLIS, bestselling author of What's the Future of Business (WTF),and Principal Analyst, Altimeter Group“The author advises that a new business philosophy is required for engaging customers. Content marketing is that philosophy, providing information that is valued by customers and available at a time when the customer wants it. Rand views WOM (word of mouth) as the cornerstone of content marketing and customer service. Recommended.” -- CHOICE

“To have the preeminent graphic designer in America—the leading proponent of the Modern—intelligently and forcefully speak out makes this a document for today and the ages. Rand’s book is a classic.”—Stephen Heller (1993) Paul Rand (1914–1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand’s own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.

'The concept is so original and so gripping that I can't get it out of my head...Joe with an E encourages the reader to explore questions about gender, identity, family and belonging all through a page-turning adventure.'Sarah Hagger-Holt, author of Nothing Ever Happens Here and The Fights That Make UsBritain is populated by genetically engineered neuts - no males, no females.Joe is a boy - an anomaly who should have been destroyed in the pregnancy pod, or given corrective surgery as soon as he was born. Rescued by DiG, an underground network, he's nurtured to full-term and handed over to his parents. His differences must be kept hidden.But now his body is changing, it won't be possible to pass as a neut for much longer.The heart-wrenching decision is made - he must go to the island, where there's a secret community of others like him. The perilous journey to get there isn't the end of Joe's troubles. It's just the start.

Eta kniga - sbornik naibolee vazhnykh tekstov Pola Renda, odnogo iz samykh vlijatelnykh dizajnerov-grafikov XX veka. Avtor vsegda kriticheski smotrel na dizajn i dejatelnost dizajnerov, ne stesnjajas vyrazhat svoi vzgljady v forme krasnorechivykh, tochnykh i rezkikh esse. Izdanie vkljuchaet bolee dvukhsot graficheskikh rabot i dvadtsat sem statej Renda o vizualnoj kommunikatsii, korporativnom stile, kommercheskom iskusstve, zadachakh dizajnera i ego kulturnoj roli, idejakh, simvolike i obrazakh v dizajne, tipografike i mnogom drugom. Kniga adresovana vsem, kto tak ili inache interesuetsja dizajnom.2-e izdanie.Perevodchik: Foronov IgorRedaktor: Andreeva KaterinaKhudozhnik: Romantsova Lizaveta