Kirjahaku

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age

Understanding Fossils is the first introductory level palaeontology text which demonstrates the importance of fossils in geological and biological studies, particularly in understanding evolutionary patterns, palaeoenvironmental analysis, and stratigraphy. The book contains three parts. Part One explores several key concepts: the processes of fossil preservation, the determination of evolutionary patterns, ancient ecologies and use of fossils as stratigraphical tools. Part Two introduces the main fossil groups of value in these applied fields. Each group is described with reference to their most important characters, and each has summaries of classification, evolutionary history and applications. Part Three concentrates on the examination of important case histories which demonstrate the use of fossils in diverse practical examples. Evolutionary studies, palaeoenvironmental analysis and stratigraphical applications are documented using up-to-date examples supported by overviews of the principles.

The familiar pictures of the First World War show soldiers in their trenches: hellish images of mud. But there is another dimension not depicted by these frightening representations of battle: the mundane everyday routine of the majority of the soldier's life that was spent away from the Front. This book explores the life of the average British 'Tommy' of the Great War, in battle and at rest, in training, and on his return home. Illustrated with evocative images of the war, and items of the soldier's kit, it provides an answer to the question: What was it like to be a soldier in the trenches on the front line?

During World War II, German prison camps swelled with Allied Prisoners of War, captured during fierce conflicts, from the Battle of France in 1940 to the bomber offensives over Germany from 1943. This book looks in intimate detail at the life of average private soldiers, beginning with their capture, through the long days as prisoners and hard labourers, to the readjustment to home life after their release. Illustrated with original materials, postcards, and photographs, the author reveals their personal experiences in this intriguing account, including letters to and from home, which disclose some surprising attitudes towards the POWs.

In the late 1930s, when war seemed inevitable and it was realised that aerial attack would be the greatest threat posed by any coming conflict, the government established a volunteer organisation - Air Raid Precautions or ARP - that would stand at the centre of the wartime civil defence. Members of the ARP distributed gasmasks to the population, and policed the blackout. Once raids started they played a vital role in shepherding people to shelter, reporting on damage, and rescuing people from wrecked buildings. Alongside the ARP the Auxiliary Fire Service (later the NFS), Police, Fire Guard and Women's Voluntary Service worked to deal with the effects of bombing raids and to minimise the suffering of the British people. Together they formed the Civil Defence Services, and this book is their history.

Postcards sent by men on the front, and to them by their families, are among the most numerous, and most telling, surviving artefacts of the Great War. They tell us much about attitudes towards the war, and provide a great insight into men's lives, and into the thoughts and emotions of those left behind. Very different in their illustration, and in their writing, between the beginning of the war and the end, postcards provide a social history of the war in microcosm. Illustrated with a wide range of postcards, this is a fascinating look into the response of the British people to the horrors of the war.

It's May 1941: over 43,000 civilians had been killed, and over a million houses destroyed following endless nights of bombing raids. Yet London, and other cities that had been targeted survived, their spirit undaunted, their people resilient. Revisionist historians have sought to dampen the notion of the 'Blitz spirit', but the writings and surviving records all point to a resilience that would remain unbroken, despite the death toll rising to almost 52,000 from bombing alone. Illustrated with archive photographs and other materials, and illuminated by first hand recollections of the "Blitz", this human history of the bombing raids on Britain is the perfect introduction to this dark episode in British history.

How much can you really find out about the Leaders and Commanders of the First World War in five minutes? This handy little history book will surpass all your expectations and leave you well versed on all you wish to know, and maybe even a little bit more… Who were the leaders? Who commanded the British Army on the Somme? Which general committed suicide in shame? Who stopped the German offensive at Verdun? Who invented stormtroopers? Jam-packed with facts and first-hand accounts of the action, all woven together in an accessible way by an expert in the field, this 5 Minute History is a valuable addition to anyone’s bookshelf, ready to be delved into at a moment’s notice.

Frank and Percy Talley of the 1st City of London Yeomanry (Rough Riders) were destined to leave England to take part in the last, and most costly, single-day battle of the Gallipoli Campaign, on 21 August 1915. In never-before published letters, the Talley brothers describe their training in England and their move to the East Coast to man the trenches there during the invasion scare of 1914 and the Zeppelin attack at Great Yarmouth. Their letters provide a rare insight into the activities of the yeomen in preparing for war, their transportation to Egypt and Suez and their expectation that they would be used in action at Gallipoli. After walking into a maelstrom of fire on 21 August 1915, the trooper-brothers were separated; each wrote home not knowing whether the other had survived. Both were wounded. Their letters from the Suvla trenches are brief but telling – the last, desperate battle for Gallipoli as seen through the eyes of two brothers from London.

Objects are the way in which we can touch the past, and they play a living role in history today. Through them, we can understand the experience of men and women during the First World War. Surviving objects from the Great War are diverse: posters and ephemera, personal mementos and military artefacts, archaeological finds and public monuments, deadly weapons and tanks, aircraft and ships. Showcased in this best-selling book these fascinating objects bring a fresh perspective to the tragedy and triumph of the ‘war to end all wars’ across the world.

The Battle of Loos saw a change in Allied strategy, which up until then had been a series of small-scale assaults that achieved little or no ground gained. Loos was to be different, Kitchener’s Army was deployed in strength for the first time and an ambitious plan aimed to take ground over a 20-mile front. As the fog of war descended the first day’s gains were lost over subsequent days’ fighting and in the end the ‘Big Push’ saw little achieved with Allied losses of about 50,000 men. Through quotes and maps the text explores the unfolding action of the battle and puts the reader on the frontline. If you truly want to understand what happened and why – read Battle Story.

Objects allow us to reach out and touch the past and they play a living role in history today. Through them we can understand the experience of men and women during the First World War. They bear witness to the stories of men whose only morning comfort in the trenches was the rum ration, children who grew up with only one photograph of the father that they would never get to know, women who would sacrifice their girlhood in hospitals yards from the frontline, pinning a brooch on to remind themselves of a past life. Weapons like the machine gun and vehicles like the tank that transformed the battlefield; planes that had barely learnt to be flown entangled in dogfights far above the barbed wire of the frontline; German submarines that stalked shipping across the seas. Through these incredible artefacts, Peter Doyle tells the story of the First World War in a whole new light.

Echo and Reverb is the first history of acoustically imagined space in popular music recording. The book documents how acoustic effects-reverberation, room ambience, and echo-have been used in recordings since the 1920s to create virtual sonic architectures and landscapes. Author Peter Doyle traces the development of these acoustically-created worlds from the ancient Greek myth of Echo and Narcissus to the dramatic acoustic architectures of the medieval cathedral, the grand concert halls of the 19th century, and those created by the humble parlor phonograph of the early 20th century, and finally, the revolutionary age of rock 'n' roll. Citing recordings ranging from Gene Austin's 'My Blue Heaven' to Elvis Presley's 'Mystery Train,' Doyle illustrates how non-musical sound constructs, with all their rich and contradictory baggage, became a central feature of recorded music. The book traces various imagined worlds created with synthetic echo and reverb-the heroic landscapes of the cowboy west, the twilight shores of south sea islands, the uncanny alleys of dark cityscapes, the weird mindspaces of horror movies, the private and collective spaces of teen experience, and the funky juke-joints of the mind.

An account of the revival of Catholicism in Bedfordshire from 1700 to 1900, including a selection of key documents and relevant registers. This volume draws on a range of evidence to illustrate the revival and growth of Catholicism in Bedfordshire between 1700 and 1900. Active opposition to such a revival was only to be expected in Bunyan's county and the volume tells how this was gradually overcome, so that by the end of the period a number of Catholic churches had been well established across the county. Their growth is illustrated by the detailed baptism, marriage and death registers for Shefford (1770s-1850s), Bedford (1860s-1900) and Leighton Buzzard (1890s-1900), that are included and that provide an invaluable source of information about the make-up of the congregations. The account is also enriched by the inclusion of key original documents, correspondence, visitation reports and newspaper accounts. We can also see the contributions made to this growth by national and local individuals, from trades people to members of the nobility, who contributed to the building of a number of local churches and the support of the clergy. The county also became the home of a small diocesan theological college and a nationally recognised boys' orphanage and home. The invaluable work of members of the clergy is examined, along with their contribution to reducing the longstanding anti-Catholicism that had existed across the county. Much remained to be done, but much had also been accomplished.

The first comprehensive account of how the rise of postwar youth culture was depicted in mass-market pulp fiction. As the young created new styles in music, fashion, and culture, pulp fiction shadowed their every move, hyping and exploiting their behavior, dress, and language for mass consumption and cheap thrills. With their lurid covers and wild, action-packed plots, these books reveal as much about society's deepest desires and fears as they do about the subcultures themselves. Featuring approximately 400 full-color covers, many of them never before reprinted, along with 70 in-depth author interviews, illustrated biographies, and previously unpublished articles, the book goes behind the scenes to look at the authors and publishers, how they worked, where they drew their inspiration and--often overlooked--the actual words they wrote. It is a must read for anyone interested in pulp fiction, lost literary history, retro and subcultural style, and the history of postwar youth culture.

Small time heists. Failed robberies. Runs of bad luck. Payback. Love gone wrong. Drink, drugs and late-night assignations. Cops doing their job well. And badly. Plausible lies, unlikely truths. Murder and misadventure. In Suburban Noir, Peter Doyle – author of City of Shadows and Crooks Like Us – explores the everyday crime and catastrophe that went on in the fibro and brick veneers, the backyards, bedrooms, vacant lots and pokie palaces of 1950s and 1960s suburbia.Extensive research into forensic archives, public records and the private papers of the late Brian Doyle (1960s detective, later assistant commissioner of police, and Peter Doyle's uncle) also reveals important new information about two of the most famous crimes in Australian history – the Kingsgrove Slasher case and the Graeme Thorne kidnap-murder.

In a campaign part sponsored by First Lord of the Admiralty Winston Churchill, the Battle of Gallipoli in 1915 remains one of the most resounding Allied defeats of the First World War, with both the Allied and Ottoman armies suffering in excess of 200,000 casualties.Despite this, many believed it would be a sure-fire success due to the preceding naval campaign, but increased losses at sea prompted the Allies to send in ground troops. Comprising a large ANZAC contingent on their first major operation, they were tasked with invading and eliminating the formidable Ottoman artillery.On 25 April 1915, they landed on five stretches of beach in open boats. The casualties from the first landing were horrific: of the first 200 men out of the boats, only twenty-one reached inland, the rest being mown down by Ottoman machine guns. Casualties only accelerated from there for both sides, until the Allies were forced to evacuate. Gallipoli 1915 takes you to the front line and beyond, ensuring that you will appreciate the ultimate sacrifice made by these brave soldiers.

The Battle of Loos saw a change in Allied strategy, which up until then had been a series of small-scale assaults that achieved little or no ground gained. Loos was to be different, Kitchener’s Army was deployed in strength for the first time and an ambitious plan aimed to take ground over a 20-mile front. As the fog of war descended the first day’s gains were lost over subsequent days’ fighting and in the end the ‘Big Push’ saw little achieved with Allied losses of about 50,000 men. Through quotes and maps the text explores the unfolding action of the battle and puts the reader on the frontline. If you truly want to understand what happened and why – read *The Battle of Loos 1915.

As 1959 dawns, Billy Glasheen is in deeper trouble than ever. The past has caught up with him in the form of Fred Slaney, Sydney's meanest, most corrupt cop, who's got Billy framed up for the murder of his crooked partner. Not that Slaney wants to arrest him - what he wants is ten grand. He gives Billy a choice - pay up within six months, or take early retirement, forever. Billy can't think of a legal way to come up with the money that fast, and anyway, earning an honest living has never been his strength. So what's the answer? Up the ante on Uncle Dick's mailorder scams? Rig a horse race or two? Rob a bank? Maybe all of the above? Surely something will work . . . And it does, though not in the way you might expect - and not before Billy's situation gets a whole lot worse. Amaze Your Friends delivers a wild and hairy ride through Sydney's dark underside, but even when he's lying in the gutter, Billy's somehow looking at the stars.

When it comes to sex, drugs, and rock'n'roll, Billy Glasheen's always been in the vanguard, but as the swinging 60s turn into the 70s, he's living a quiet life. He has kids now, and he's in debt to the mob, so he keeps his head down, driving a cab, running some low-level rackets. He may as well have gone straight, it's so boring. Then one day everything changes. He finds a trashy paperback in his cab whose plot seems weirdly familiar. Billy himself seems to be a major character in it. He can't think who could've written it other than Max, his old partner in crime who double-crossed him and left him in the mess he's in. Only Max is dead. He went up in flames, along with lots of cash, after a bank heist. But if Max is alive, Billy has a score to settle. And if he didn't get fried to a crisp, maybe the money didn't either. Billy has to find out, by following clues planted in that strange little book. He soon discovers he's not the only one on Max's trail, and has to deal with enemies old and new in his strangest adventure yet.