The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject.
2 tulosta hakusanalla "Kotler On Marketing".
Kotler on Marketing: How to Create, Win, and Dominate Markets
Philip Kotler · ISBN 9781476787909
Julkaistu 2014 Kieli englanti nidottu
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now K...