Kirjahaku

When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

A founding father of behavioral economics (Chicago Tribune), Richard H. Thaler has spent his career investigating the radical notion that the central agents in the economy are humans error-prone but predictable individuals. Once dismissed by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Misbehaving spans Thaler s decades as a leader in this transformation and reveals how the insights of behavioral economics can help everyone think more intelligently about their time and their money. With relatable examples from everyday life investments, household spending to television game show dilemmas and the NFL draft, Misbehaving offers a present-at-the-creation account of Thaler s battle to upend traditional economic thinking. As readable as Freakonomics, as provocative as Thinking, Fast and Slow, Misbehaving is a singular look into profound human foibles one that will have readers retooling their grocery lists and retirement strategies, and lead managers to rethink every aspect of their business."

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

America's Riddle King returns with a hilarious and eccentric collection of riddles, jokes, and cartoons about cats of all shapes and sizes. Kids love telling riddles and jokes to their family and friends, and Mike Thaler's latest collection of unique, cat-themed laughs is sure to add to the fun Filled with hilarious and unique feline-themed jokes and riddles, Catzilla will bring countless laughs to every gathering. With new and revised content, this collection of cat riddles, jokes, and cartoons is irresistible.

Get ready to change the way you think about economics. Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans?predictable, error-prone individuals. "Misbehaving" is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth?and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens listeners about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler s spirited battles with the bastions of traditional economic thinking, "Misbehaving" is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining."

Nobel Prize–winning economist Richard H. Thaler challenges traditional economic paradigms and reveals the many paradoxes about human behavior and our transaction-based culture in this “interesting and entertaining” (The Wall Street Journal) work. While the rationale behind economics always seems to be at the forefront of political and institutional life, many economic theories in relation to consumer behavior have not been studied in detail. Here, in The Winner’s Curse, Richard Thaler challenges today’s accepted economic wisdom by revealing many of the anomalies that abound even in simple economic transactions. He presents literate, challenging, and often funny examples of such variances as why the winners at auctions are often the real losers—they pay too much and suffer the “winner’s curse”—why gamblers bet on long shots at the end of a losing day, why shoppers will save on one appliance only to pass up the identical savings on another, and why sports fans who wouldn't pay more than $200 for a Super Bowl ticket wouldn’t sell one they own for less than $400. He also demonstrates that markets do not always operate with the traplike efficiency we impute to them. Thaler argues that recognizing these sometimes counterintuitive facts of economic behavior will compel economists to adopt a more balanced view of human nature, one reflected in Adam Smith’s belief that, despite our selfishness, there is something in our nature that prompts us to enjoy, even promote, the happiness of others.

Väärin käyttäytyminen on Richard H. Thalerin kiehtova ja usein riemastuttava kuvaus hänen pyrkimyksistään palauttaa yliopistotaloustiede maan pinnalle.Tätä tehdessään hän tuli perustaneeksi tieteenalan nimeltään käyttäytymistaloustiede ja muuttaneeksi tapamme ajatella taloutta, itseämme ja maailmaa.Perinteinen taloustiede olettaa, että olemme rationaalisia toimijoita. Jo uransa alussa Thaler oivalsi, ettemme ole tällaisia automaatteja tai robotteja. Perinteisen, järkevyyteen perustuvan taloustieteen vastaisesti sorrumme kaikenlaisiin vinoutumiin emmekä tee järkeviä päätöksiä. Käyttäydymme siis väärin.Ja väärin käyttäytymisellä on seurauksensa. Thalerin tutkimukset osoittavat, että väärillä päätöksillämme on merkittäviä vaikutuksia elämäämme, ja osa niistä on vältettävissä.Tässä teoksessa Thaler yhdistää tutkimuslöydöksiään ja tarinoita otteluistaan perinteisen taloustieteen bastioneita vastaan. Tämä on käyttäytymistaloustieteen synnyn historia.